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Melissa

@mel.k.wright

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@allurebeautysupplies
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@allure_beautyacademy
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Professional Beauty London with ABS - Behind the scenes diaries 🎬🤍🇬🇧✨ #tradeshow #bts #behindthebusiness #brand #beauty @mel.k.wright @allure_beautyacademy by @mel.k.wright
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2 days ago
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Thank you @styler.uk for capturing these images at @professionalbeauty.ukshows @professionalbeauty.uk beauty show london at the weekend 🤍🇬🇧✨ in our element chatting to all of our amazing customers! #probeauty #beautyshow #nailshow #london #abs by @mel.k.wright
5
2 days ago
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A different kind of post from our usual aesthetic content. A little more real, honest and raw. I want to share my whole business journey with you, including the parts that are difficult to post about. The mistakes, the setbacks, the self-doubt and the days when I’m figuring it out as I go. I’m proud of what we’re building with ABS, and I’m still learning along the way. Behind the beautiful content is a person who cares deeply about this industry and puts every minute of every day (7days a week) into making it work If you’re building something too, I hope sharing these moments helps you feel a little less alone. 🤍 @mel.k.wright @allure_beautyacademy @allurebeautysalons by @mel.k.wright
35
2 days ago
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Our first Professional Beauty London exhibition 🤍 A proud milestone for ABS, and another step towards our mission: to become a leading professional nail brand in the UK and beyond, helping nail technicians grow through quality products, education and ongoing support. Our values guide everything we do: ✨ Quality — products developed with care and tested through salon experience. ✨ Education — helping you understand your products and use them with confidence. ✨ Innovation — listening to nail professionals and continually improving. ✨ Community — sharing knowledge, celebrating your progress and supporting your business. Meeting you, hearing your stories and demonstrating our systems brought that mission to life. Thank you to everyone who visited our stand and to our incredible team. We’re building something special together 🤍 Discover ABS at www.allurenails.co.uk #AllureBeautySupplies #ABSCommunity #ProfessionalBeautyLondon #NailEducation #ProfessionalNailProducts NailBusiness by @mel.k.wright
3
3 days ago
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What an incredible 4 days in London with team ABS 🤍🇬🇧✨ @allurebeautysupplies @allure_beautyacademy @allurebeautysalons @professionalbeauty.ukshows @professionalbeauty.uk #beautyshow #nailbrand #beautybrand #buildingthebrand #love by @mel.k.wright
9
4 days ago
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WHAT AN INCREDIBLE WEEKEND! 🥹🖤 Our very first Professional Beauty London with ABS — Allure Beauty Supplies… and what an experience it has been. From the moment the doors opened, our stand was non-stop. Meeting so many of you, putting faces to names, talking all things nails & business, demonstrating our systems and introducing even more nail professionals to ABS was honestly surreal. To every single person who visited our stand, purchased, watched a demo, had a manicure, spun the wheel, entered our competitions or simply came over to say hello — THANK YOU. 🫶🏼 And to our incredible ABS team — I couldn’t be prouder. The energy, knowledge and passion you brought to London represented everything our brand stands for. We started ABS because we believed nail professionals deserved better products, better education and better support — and this weekend showed us just how special the community we’re building has become. Our first London trade show… but definitely not our last. 👀 This is only the beginning for ABS. London, you were incredible. Until next time. 🖤 #AllureBeautySupplies #ABS #ProfessionalBeautyLondon #ProfessionalBeauty #NailTechUK NailEducation NailBusiness NailProfessionals NailTech NailIndustry ABSCommunity by @mel.k.wright
2
4 days ago
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Just before the craziness of today!!! Wow ♥️🇬🇧🥰✨ I can’t quite explain what happened but it was something truly special for ABS and every single nail tech on this journey with us! We have met amazing people, we’ve stocked spa owners worldwide, new salon owners, existing salon owners, independent nail artists, colleges, educators and distributors and you have sold us out of nearly everything, I can’t comprehend how well ABS has been perceived and understood it just feels so special so thank you from the bottom of my heart for aligning with our values and standards and keeping us supporting your business it means everything ♥️🇬🇧✨🔥 we go again tomorrow @allurebeautysupplies @allure_beautyacademy @allurebeautysalons @professionalbeauty.ukshows @professionalbeauty.uk #nailbrand #nailcare #nailtechs #nailartist #training by @mel.k.wright
15
6 days ago
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Good night from team ABS 🤣🤍 Setting up for trade show is no joke! We are TIRED. Can’t wait to see you all tomorrow at @professionalbeauty.ukshows ! 🇬🇧 @mel.k.wright @allure_beautyacademy by @mel.k.wright
2
6 days ago
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London, we’re coming… and we’re celebrating with 20% OFF! 🤍✨ To mark our first ever stand at Professional Beauty London, enjoy a weekend treat from ABS with code PROBEAUTY20. Swipe to explore the products behind your next beautiful set—from builder gels and our hard gel system to gel polishes, precision e-files, tools and prep essentials 💅🏼 Whether you’re restocking your favourites or trying ABS for the first time, this is your moment. 📍 Come meet us at Stand U26, 4–5 October for demonstrations, free manicures and all things nails and business! Shop at www.allurenails.co.uk Use PROBEAUTY20 at checkout ✨ #AllureBeautySupplies #ABSNails #ProfessionalBeautyLondon #NailTechUK #NailSupplies BuilderGel HardGel RussianManicure by @mel.k.wright
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7 days ago
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Trade show day 1 🚐 @professionalbeauty.ukshows @professionalbeauty.uk #tradeshow #nailbrand #nails #vlog #tpofree @allure_beautyacademy @allurebeautysalons @mel.k.wright by @mel.k.wright
12
7 days ago
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Our first EVER exhibition stand… and we’d love you to be part of it! 🤍✨ ABS is coming to Professional Beauty London this Sunday 4th & Monday 5th October — find us at stand U26! Meeting the nail techs behind your orders means so much to us. Whether you’re already part of the ABS community or discovering us for the first time, come over and say hello! 🫶🏼 We’ve got plenty waiting for you: ✨ Live hard gel demonstrations 💅 Free manicures 🎡 Spin-the-wheel fun 🎟️ Scratch cards and games 🤍 A chance to meet the team and talk all things nails and business Struggling with retention, application or a challenge in your nail business? Come and chat with us. We’d love to hear your questions, share our experience and help you find a way forward. Come for the nails, stay for the conversation. We can’t wait to meet you! 🤍 📍 Stand U26 | Professional Beauty London 🗓️ Sunday 4th & Monday 5th October Who’s coming? Let us know below! 👇🏼 #AllureBeautySupplies #ABS #ProfessionalBeautyLondon #ProfessionalBeauty #HardGel NailTechCommunity NailBusiness NailEducation by @mel.k.wright
2
8 days ago
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Which hand is more you? Tiger’s Eye - Crystal Cat Eye 🤎 ✨ Or Stargazing - Moonlight Cat Eye 💖✨ #nails #naildesign #hardgel #russianmanicure #nailtraining @allure_beautyacademy @allurebeautysalons @mel.k.wright by @mel.k.wright
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8 days ago
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