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Mohamed Elcheikh Ali 🇨🇦🇱🇧

@melch.ali

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Sports Business, Events & Advisory
CEO l @fitntx
President | @clsfa_futbol

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Power of @365gripsocks 😉 Available @disalvosports October 10th 🔥

#soccer #football #relatable #gripsocks #canada by @melch.ali

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13 hours ago

Who says Ottawa is boring? 👀

Join the official 365 Grip Socks launch event with NGA Canada, powered by FITNTX. Bring your partner, complete your three and compete for $300.

$50 per pair includes two pairs of 365 Grip Socks and tournament entry. Bring a goalkeeper or request one. Individual goalkeepers register free.

📍 Disalvo Sports
📅 October 10 | 2–6 PM

Tag your teammate. Register through the link in our bio.

#OttawaSoccer #Canadasoccer #football #OttawaEvents by @melch.ali

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a day ago

The official @365gripsocks launch event is coming to Ottawa at @disalvosports

Register with your partner as two outfield players, bring your own goalkeeper or request one through the @ngasoccer Goalkeeper Pool.

Your $50 pair registration includes two pairs of 365 Grip Socks and tournament entry. Individual goalkeepers can register for free and may be assigned to a team that needs one.

📅 October 10
⏰ 2:00 to 6:00 PM
📍 Disalvo Sports
🏆 $300 cash prize

365 Grip Socks x NGA Canada
Powered by FITNTX

Limited team spots available. Register through the link in the @fitntx bio.

#ottawa #soccer #event #football taken in Ottawa, Ontario by @melch.ali

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a day ago

Tag that one player who still owes you the “two” 😭⚽

#Football #Soccer #FootballMemes #SundayLeague #FootballHumour by @melch.ali

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3 days ago

@365gripsocks has officially landed in Ottawa.

Starting October 10, shop 365 Grip Socks in store @disalvosports

Ottawa, get ready for our challenge happening on launch day ⚽️🧦

#GripSocks #soccer #OttawaSoccer #Football taken in Ottawa, Ontario by @melch.ali

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3 days ago

thought it was a trial 😭

#Football #Soccer #FootballComedy #SoccerHumor #Rondo by @melch.ali

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6 days ago

A visit to one of the businesses that helped us get our team on the pitch this summer 🇱🇧🇨🇦⚽️🌯 by @melch.ali

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8 days ago

Down 4-0 early, we rallied for an epic 5-4 comeback win in my futsal coaching debut, perfectly capturing the resilient spirit of our Canadian-Lebanese community! ⚽️🔥🇱🇧

#Sports
#Coaching
#Teamwork
#lebanonsports
#Soccer by @melch.ali

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13 days ago

Some moments begin as ideas long before they become reality.

Years ago, I shared a vision with @assile.toufaily : to create a space where meaningful conversations about Lebanese sport could bring the right people together. At the time, I did not know exactly how or when it would happen, but I never accepted that it would remain only an idea.

The Sports Exchange was the first step in bringing that vision to life.

Thank you Assile for believing in it, building it with me and helping turn years of conversations into something real.

Thank you to @maroun.elkhoury for sharing your invaluable perspective on university sport, futsal and athlete development in Lebanon.

Thank you to @raedsaddik for bringing an honest entrepreneurial perspective on building and sustaining sports organizations in Lebanon and across the region.

Thank you to @iammehdikoubeissy for sharing your journey from athlete to entrepreneur, and for supporting our vision through @theathletefactoryleb as our Official Event Sponsor.

Thank you to Université Saint-Joseph de Beyrouth for welcoming us and providing the setting for this important conversation.

And thank you to every person who attended, listened, contributed and connected with us.

As a Canadian Lebanese, this was deeply personal. I have always believed that those of us abroad can contribute to Lebanese sport while representing Lebanon with integrity, ambition and respect.

#Lebanon #LebaneseSports #SportsBusiness #SportsDevelopment #SportsLeadership taken in Beirut, Lebanon by @melch.ali

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21 days ago

Powered by @theathletefactoryleb

A look back at The Sports Exchange: Lebanon—an evening of meaningful conversations, valuable connections and a shared commitment to moving Lebanese sport forward.

A special thank you to our Official Event Sponsor, The Athlete Factory, for believing in the vision and helping bring this experience to life.

Presented by FITNTX × The AT Consultancy and hosted at USJ.

This is only the beginning.

#Lebanon #Beirut #SportsBusiness #SportsNetworking #SportsIndustry taken in Beirut, Lebanon by @melch.ali

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22 days ago

We’re proud to welcome The Athlete Factory as the Official Event Sponsor of The Sports Exchange: Lebanon.

Together, we’re creating more opportunities for connection, collaboration and impact through sport.

See you this Friday. Limited spots remain—register through the link in the FITNTX bio.

#sports #nutrition #lebanon #football #beirut taken in Beirut, Lebanon by @melch.ali

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25 days ago

We are proud to officially welcome The Athlete Factory as an Event Sponsor of The Sports Exchange: Lebanon.

Joining us as a Special Guest Speaker is Mehdi Koubeissi, Founder and CEO of The Athlete Factory. Mehdi brings valuable experience in sports entrepreneurship, performance and building impactful sports initiatives in Lebanon.

Together, we look forward to creating meaningful conversations, valuable connections and new opportunities within Lebanon’s sports community.

The Sports Exchange: Lebanon
Presented by FITNTX × The AT Consultancy
Hosted at Université Saint-Joseph de Beyrouth

Friday, September 11, 2026
6:30–9:00 PM
USJ — Campus de l’innovation et du sport
Building A, Ground Floor, Room C-044

The event is free and exclusive, with limited spots available.

Register through the link in the FITNTX bio.

#TheSportsExchange #TheAthleteFactory #LebanonSports #SportsLeadership #FITNTX taken in Beirut, Lebanon by @melch.ali

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