Instagram story viewer> @mellhaddad> Posts
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Lawyer by day, building @deiacosmetics by night ✨🦋 and lover of fashion, beauty and Sydney life
🐛Book worm
💌 [email protected]
POSTS STORIES REELS TAGGED
Melissa and Cameron by Josh

@mellhaddad and @cammyorrrr

Videographer @joyridefilms
Photographer @mekaweddings
Styling and Planning @simontayounevents 
Venue @manly_castle
Makeup @aprilkmakeup
Hair @hairbyhatem
Rings @natashaschweitzer
Dress @paolo_sebastian
Suit @institchu
Flowers & Bouquet @seedflora
Decor @optimumeventhire @kindlyinvited @lettersbylou @bennelongeventhire
Catering @khouzamegroup
Cake @mastellocreations
MC @norman_hasham
Sound and lighting @jayproductionso by @mellhaddad
22
4 months ago
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DEIA and our founder Mel featured in @retail_beauty_ magazine ‘Ex Mecca Staffer Launches Aussie Skincare-First Makeup Brand’ ✨💄

“Formulas are alcohol-free, feature Australian botanical ingredients, and are designed to boost skin health while delivering performance level results.”

#deiacosmetics #facethefuture #retailbeauty #founder #brandstory #cleanbeauty #australian #botanicalbeauty #founderstory #startup #smallbusiness #behindthescenes #meccabeauty #skincare #makeup #career #careerchange #beautybusinessowner taken in Sydney by @mellhaddad
13
a year ago
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WELCOME TO DEIA. 🦋💘 THE FUTURE OF CLEAN BEAUTY FROM DOWN UNDER. 

I’m so excited to share this with you! Think modern, high-performing beauty products with targeted formulas to bring out the best in your skin using powerful Aussie botanicals. I’m talking clean and effective formulations with innocent ingredients for  maximum results, minus the bullshit (and the packaging is wow wow wow!)

Why? Because the skincare benefits of Aussie botanicals *chefs kiss* deserves a spot on our beauty shelves! Oh, and I like the idea of creating makeup that’s actually good for your skin. Yep, I think progress has never looked so pretty. 💅🏻💘

Almost 5 years in the making, the future of Aussie beauty starts HERE. ✌🏻💋

WANT IN? (AND A CHANCE TO WIN!)

🚨Sign-up to the waitlist (link in bio) for a chance to win a LED Light Therapy Mask (valued at $300). I’ll also give you discounted pre-launch access in early 2025. You don’t want to miss this. 

How to enter:

1. Sign-up to the waitlist (link in bio)
2. Like this reel on @deiacosmetics Instagram page + tag 2 friends in the comments 
3. Follow @deiacosmetics (bonus entry if you are also following DEIA on TikTok!)

T&Cs: Competition ends 9am (AEST) 12.12.24. Open to Aus and NZ residents only. Winner will be announced in the caption and contacted directly via DM. This giveaway is not sponsored, endorsed, administered by, or associated with Instagram or Love You Well.

#deiacosmetics #facethefuture #cleanbeauty #makeuplooks #skingoals #glossy #glow #flawless #launch #giveaway #makeuptrends #graphicdesign #trendingreels #trendy taken in Sydney, Australia by @mellhaddad
12
2 years ago
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Threshold.

@mellhaddad @cammyorrrr
Venue @manly_castle 
Photo @mekaweddings 
Dress @paolo_sebastian 
Florist @seedflora taken in ICMS Manly College by @mellhaddad
5
3 days ago
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Greecemaxxxxxxxxxing taken in Greece by @mellhaddad
5
17 days ago
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sunsets, pretty ceilings and pasta from the pan🍝🤌🏻 taken in Rome, Italy by @mellhaddad
2
a month ago
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this must be the place🧚✨ taken in Paris, France by @mellhaddad
4
a month ago
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loveeeeee u london🇬🇧✨💌❣️ by @mellhaddad
6
a month ago
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Our day captured better than we could have ever imagined @mekaweddings @joyridefilms by @mellhaddad
10
4 months ago
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Under @deiacosmetics neon coloured spell, consumed by great books and good art and wishing I was King Oscar 🐶 by @mellhaddad
5
4 months ago
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Our founder @mellhaddad spoke to @whiterabbitsocial_ about her learnings and vision for building DEIA from the ground up🚀💥

On formulating a high-demand product line, she says: 

“At MECCA, I learned that Australians want skincare that’s effective, easy to use, and backed by real results.
They’re ingredient-conscious and love knowing exactly what they’re putting on their skin.

I also noticed a strong sense of pride in homegrown, Australian ingredients-there’s a real trust in the power of what’s local and natural.”

#deiacosmetics #femalefounder #smallbusiness #startupadvice #founderstory 

*This interview was conducted in 2025, but lost on us until now! by @mellhaddad
8
6 months ago
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Nearly 15 years later, I married my sunshine @cammyorrrr  07.02.2026

I love you forever🫀♾️

Dream team: 
Production, design & coordination @simontayounevents 
Photographer @mekaweddings 
Videographer @joyridefilms 
Dress @paolo_sebastian 
Suits @institchu 
Rings and jewellery @natashaschweitzer @patricknaderfinejewels @dustinsjewellers 
Florist @seedflora 
Catering @georgekhouzamehospitality 
Entertainment @richypenny @amwentertainment @tamernajemofficial @alfioofficial @itsdavidk_ 
Lighting and sound @jayproductionsevents 
Makeup @aprilkmakeup @bellasalimmakeup 
Hair @hairbyhatem @amberrosehairr 
Tan @tanning_angel 
MC @norman_hasham 
Cars @rollupinarolls 
Venue @manly_castle
Bridesmaids @21sixcouture 
Flower girls @tutudumonde @blochau taken in Manly, New South Wales, Australia by @mellhaddad
25
7 months ago
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