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MENACULT

@mena.cult

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A music culture platform spotlighting artists, stories, and scenes across MENA.
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Constantly evolving, impossible to place in one box, NORY is part of a new generation of Saudi artists redefining what contemporary music can sound like.In this edition of Sound Stories, he reflects on the creative chemistry behind NUCLEAR with Nadine El Roubi, the importance of trust in collaboration, embracing imperfections, and why his next chapter will be his most personal yet.Swipe to discover the vision behind one of Saudi Arabia's most exciting emerging voices. by @mena.cult

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3 days ago

Blending electronic textures, vulnerability, and nostalgia, LINA is helping shape a new direction for Moroccan alternative pop.In this edition of Sound Stories, she reflects on building her artistic identity, finding her voice through Jukebox, the impact of Till We Meet Again, and why every release reveals another layer of who she is.Swipe to discover the vision behind one of Morocco's most promising new voices. by @mena.cult

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5 days ago

Sometimes, one unexpected moment changes everything.Swipe to discover more about the artist journey. by @mena.cult

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12 days ago

Saudi artist TRIPLE9 delivers Sam'een—a raw statement on authenticity, self-belief, and choosing your own path in an industry full of expectations.Added to MENACULT SELECTS.What's on your ON REPEAT this week? by @mena.cult

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14 days ago

A sound that refuses to fit inside a box.In this edition of Sound Stories, Saudi artist SYMBBA talks about building his own universe through rage, futuristic production, and visuals that speak the same language as his music.Swipe to discover the vision behind the sound. by @mena.cult

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15 days ago

In this edition of Project Spotlight, NASTYSH!!T breaks down the vision behind RED PILLS (الحقيقة و الوهم) — a concept album inspired by The Matrix, where every production choice, collaboration, and creative risk serves a larger narrative.Swipe to explore the story behind the project. by @mena.cult

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17 days ago

Some projects are built around one artist. Others are built around a community.UNDERGROUND is Milo's vision of what happens when independent artists come together without losing their individuality. Seven tracks, seven voices, one cohesive sound.What's your favorite moment from the project? by @mena.cult

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20 days ago

For Catcher, producing isn't about following trends—it's about building culture.From introducing new sounds to the Tunisian scene to creating long-term chemistry with artists like DVRKBOY and 7BABY, his work is driven by curiosity, experimentation, and a desire to leave a recognizable signature on every record.In this edition of **Sound Stories**, Catcher reflects on the influences behind his sound, the vision of *It's Hard To Break A Habit*, and why every beat should carry its own identity.Swipe to discover the story behind the sound. by @mena.cult

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21 days ago

Inspired by sounds from around the world, grounded in the culture of Oran, and driven by the ambition to help shape the future of Algerian rap.In this edition of Sound Stories, L'OR-K reflects on his artistic identity, the influence of Gambetta and why he believes listeners have only seen the surface of what's to come.Swipe to discover the story behind the artist. by @mena.cult

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22 days ago

Behind every Faroukalii production is more than a beat.From dark melodies and raw emotion to collaborations with some of Egypt's most exciting artists, his work is built around one objective: making listeners feel something before a single word is spoken.In this edition of Sound Stories, Faroukalii reflects on building a recognizable sound, learning from artists like Afroto and MOUSV, the evolution of Egypt's new generation of producers, and the pursuit of creating music that leaves a lasting impact.Swipe through to discover the stories behind the sound. by @mena.cult

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a month ago

From design and creative direction to fashion, 3D and music visuals, YBA represents a generation that refuses to be limited to a single discipline. His work is driven by culture, experimentation, and a constant pursuit of higher creative standards.In this edition of **Visual Stories**, he reflects on the environments that shaped his vision, the lessons learned from artists and collectives, the philosophy behind **BLEED**, and why originality will always matter more than imitation.Swipe to explore the vision, the process, and the mindset behind the visuals. by @mena.cult

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a month ago

ON REPEAT #003Some records are made for shuffle.Others are made to be experienced from start to finish.**MESH METDARY** by RYXEN unfolds like a gradual descent—from what we hide to what we can no longer escape.This week, it's **ON REPEAT**.What should we feature next? by @mena.cult

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2 months ago