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TEETH WHITENING EXPERT | Rachel Hicks

@mentorrach

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3x Founder | 🇨🇦 DA II
🦷Whitening Expert & Clinic Growth Strategist
🎙️Speaker | Guest Expert 🎧 | Podcast Host
👇Book Speaking, Connect & Grow

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Looking for more information on the Beyond II Ultra? You’re in the right place.

I’ve personally sold 250+ Beyond II Ultra machines, so it’s safe to say I know a thing or two about this machine 😂

Want to do your research before investing? Start here:

🎥 WATCH: YouTube
Beyond II Ultra Review | Professional Teeth Whitening Machine

🎙️ LISTEN: Whitening Wednesday Podcast
Episode 32: The Truth on the Beyond II Ultra
Episode 124: How To Buy The Beyond II Ultra Machine & Do You Need It?

📚 READ:
The Real Teeth Whitening LED Light Breakdown

TOP 3 ULTRA FAQs:
Do I sell it?

YES! My team at Fern Whitening Supplies is the top authorized Beyond partner.

Can it shorten your chair time?
YES. When paired with the right whitening gel + protocol, the Ultra can significantly reduce treatment time.

Can it help grow your teeth whitening business?
YES. Faster appointments, advanced technology and the ability to upgrade your whitening experience can make the Ultra a serious asset for the right clinic.

✨ Scroll through the Ultra highlights for more videos, demos, results + education.

Ready upgrade? DM me “ULTRA” for a invoice quote today.

#teethwhiteningbusiness #teethwhitening #teethwhiteningmentor #teethwhiteningtraining taken in Toronto, Ontario by @mentorrach

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a month ago

Who’s Rach? Well… she’s not a poser, that’s for sure 😂

But seriously, why should you listen to me when it comes to teeth whitening?

I graduated from dental assisting school in 2014 and spent years working throughout the dental industry. General dentistry, orthodontics, sales, teaching… I did it all. Dentistry was also in my blood. My grandpa was a dentist with his own practice.

But teeth whitening stood out to me.

Then one day, an esthetician asked if she could buy teeth whitening gel from me.

I said, “Absolutely not.”

She looked at me and said, “Why? Everyone’s offering teeth whitening.”

That question changed everything.

Cue what feels like millions of hours of research. 😂

Eventually, I converted a spare bedroom in my home into a tiny teeth whitening studio. That tiny studio grew into Canada’s first commercial teeth whitening studio, and from there, the dominoes started falling.

Because I realized there were TWO major problems in this industry:

Patients were underserved.

There was a massive gap between traditional dental whitening and the growing cosmetic whitening industry.

Providers were starving for REAL information.

No meaningful education. No roadmaps. Conflicting product claims. Questionable science. And a rapidly growing grey market filling in the gaps.

So I kept building.

Fast-forward to 2026: three companies later, I’ve made it my mission to help move the teeth whitening industry forward through better products, better education and a much stronger understanding of the actual science behind whitening.

I’m not here because teeth whitening looked like a good business opportunity on Instagram.

I’m here because I’ve spent more than a decade in this world, built businesses inside it, made the mistakes, asked the hard questions and became slightly unhinged about understanding how teeth whitening actually works. 😂🦷

And now?

I get to help other providers build something better because of it. 🤍

Welcome to MentorRach. Find my podcast “Whitening Wednesday” or Youtube channel “Mentorrach” to start your free resources to grow your teeth whitening business today! taken in Toronto, Ontario by @mentorrach

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2 months ago

Need a teeth whitening question answered? 🦷💡

The Whitening Hotline is here!

Have a question about whitening science, products, protocols, sensitivity, client results or something that just isn’t making sense?

Jump to the link in my bio → click Whitening Hotline → submit your question.

Within 48 hours, you’ll receive a personalized response directly from Rach, including:
🎥 A video answering your question
🧪 Science-backed explanations
📚 Resources to help you understand the why
💡 Practical guidance you can actually use in your whitening business

No digging through Facebook groups. No guessing. No trying to figure out which TikTok “expert” is actually right.

Real teeth whitening questions. Real answers. From someone actually working in the industry.

Teeth whitening education for providers has never been this easy. 🤍

Submit your question through the Whitening Hotline at the link in bio.

#TeethWhitening #TeethWhiteningTraining #DentalEducation #TeethWhiteningBusiness #DentalProfessionals WhiteningTechnician taken in Toronto, Ontario by @mentorrach

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a month ago

As a business owner, we need to start asking “can I afford this” and start asking “can I afford not to.” That one shift changes everything about how you spend.

I see so many new whitening business owners hesitate on the exact upgrades that would get them more bookings, because it still feels like spending instead of building.
If it makes your business better, it’s not an expense. It’s an investment in the business you’re building.

Save this for the next time you’re talking yourself out of the upgrade.

#teethwhiteningbusiness #teethwhiteningtraining #teethwhiteningmentor #businessowner taken in Toronto, Ontario by @mentorrach

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a day ago

No clinic needed. Just skill, safety, and a car.

Mobile teeth whitening is growing for a reason. Lower overhead, more flexibility, and the chance to build real trust with clients one appointment at a time. But going mobile does not mean cutting corners. Pre-screening calls, safety checks before every visit, and walking clients through each step still matter just as much as they would in a studio.

Whether you are working out of your car, a rented space, or your own clinic one day, the fundamentals stay the same. Explain everything. Make people feel comfortable. Do the work right.

Comment “KITS” and we’ll send you more info.

#mobileteethwhitening #teethwhiteningbusiness #whiteningsupplies #beautybusinessowner #fernwhiteningsupplies taken in Toronto, Ontario by @mentorrach

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2 days ago

I always find there are a lot of helpful posts on what and what not to do, but sometimes you need to see real-life situations! In this new series, our team is going to make little “mistakes” on our consenting demo clients to have helpful conversations (not shaming**) and help grow this industry safely and effectively.

This week’s Learn With Rach series, answer these questions below to help experienced and new whitening technicians grow their techniques!

Do you think this client can complete a full whitening treatment?Do you feel the gingival barrier is placed correctly?If this client was expecting a bright white smile, what limitations are present?
Have fun, whitening techs!

#teethwhitening #teethwhiteningtech #teethwhiteningmentorship taken in Toronto, Ontario by @mentorrach

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8 days ago

You already know what you need to do, friend. You’ve known for weeks, maybe months. Your Notes app is full, your Pinterest board is full, your brain is full.

Be gentle with yourself here, this isn’t about doing more, it’s about picking one thing off that list and finally finishing it. That’s the whole strategy, and it’s enough.

#teethwhiteningtech #teethwhiteningtraining #teethwhiteningtips taken in Toronto, Ontario by @mentorrach

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3 days ago

Did you notice “save money” never wins?

That’s because price and cost are two very different things in your business. The price is what you pay today. The cost is what you keep paying later when the problem never gets fixed.

✨ Longer chair time means fewer clients you can book in a day
✨ Sensitivity leads to unhappy clients, redos, and reviews you don’t want
✨ Figuring it all out alone means learning every lesson the expensive way

The price you pay now is often the thing that saves you and brings your costs down in the future.

Pay the price once, so you’re not paying the cost over and over.

Mentorship details at the link in bio!

#teethwhiteningbusiness #businessowner #businessmentorship taken in Toronto, Ontario by @mentorrach

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10 days ago

Gel percentage gets way more attention than it deserves. A well-made 25% gel and a poorly made one won’t perform the same even at identical strengths, because oxidation comes down to formulation quality, not just the number on the label.

What actually gets overlooked is lighting. So many providers assume all lights are interchangeable, or think lights are basically placebo, and that’s just not true across the board. Heat-based lamps and true accelerator lights are doing completely different jobs. One dehydrates. The other speeds up the actual chemistry that makes whitening work. Mixing those up, or skipping accelerators altogether, is often the real reason results vary between providers using what looks like the “same” products.

Knowing the difference between gel quality and gel percentage, and between a light that’s actually helping and one that’s just there for show, is what separates consistent results from guesswork.

Follow along for more of these breakdowns, and check out my bio for the different ways I can help you build this the right way!

#teethwhiteningbusiness #teethwhiteningmentor #teethwhiteningtips #teethwhitening taken in Toronto, Ontario by @mentorrach

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4 days ago

Compliance is the part of running a whitening business nobody really wants to talk about, but it might be the most important one.

It’s easy to get caught up in gel formulas, lighting, and client experience, and forget that none of it matters if you’re not operating within your local regulations. What’s allowed varies so much depending on where you are, things like who can legally perform whitening, what needs to be disclosed to clients, and what kind of insurance actually protects you if something goes wrong.

Skipping this part doesn’t just put your business at risk, it puts your clients at risk too. And in an industry that’s still largely unregulated, doing your homework here is what actually sets you apart as a trustworthy provider.

If you’re building a whitening business, this is worth getting right from day one, not something to figure out later.

Follow along for more of these conversations, and feel free to check my bio for the different ways I can help you build this the right way 💛

#businessowner #businesswoman #teethwhiteningbusiness taken in Toronto, Ontario by @mentorrach

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11 days ago

Was the mailer campaign a total waste? Honestly, I don’t think it was that simple.

Around the same time, our socials and website got over 20,000 visitors. People were curious, they just weren’t ready to book.

My theory? We only take prepaid bookings now, and asking a stranger holding a postcard to pay upfront is a big ask. A cold audience needs to trust you first.

That’s where social media wins. By the time someone books from a TikTok, they’ve already seen your studio, your team, and your results. They feel like they know you.

And it’s not just younger clients booking from social. We’re seeing every age group come through.

I get into all of it on Episode 126 of the Whitening Wednesday Podcast 🎧 Comment “WW” and I’ll send you the full episode!

#whiteningwednesday #teethwhiteningpodcast #businesspodcast #marketingpodcast taken in Toronto, Ontario by @mentorrach

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9 days ago

“Your 2 × 12-minute contact rounds don’t work.”

I hear this all the time.
But here’s the thing...

My team and my supply company aren’t “big dental” where products are developed by people who never perform whitening treatments.

We whiten clients.
Every. Single. Day.

The protocols I teach are the exact protocols my team uses in our own clinic. They’ve been refined through thousands of real appointments, not just theory.
So why do some providers think they don’t work?

1. You’re not following the protocol.
This is the biggest one.

I see providers trying my system while skipping parts of the prep, changing the application, or altering the treatment flow.

You can’t expect the same results if you change the protocol.

(And yes... that includes rinsing between rounds. 😉)

2. You’re chasing a false expectation.

This client whitened 6 shades in one appointment and was thrilled with the result.

But whitening doesn’t stop the second the appointment ends.

Your client should understand that oxidation continues over the next 24 hours as remaining stain molecules continue to break down.

The “after” photo isn’t always the final result.

3. More time doesn’t automatically mean better whitening.

Could you do 4 × 20-minute rounds?
Sure.

The better question is...
Why?

If your goal is evidence-based whitening that respects your client’s comfort, your chair time, and treatment efficiency, then longer isn’t automatically better.

Sometimes, you’re simply increasing exposure without meaningfully improving the outcome.

As providers, we should always ask ourselves: Am I doing this because the science supports it... or because “it’s how it’s always been done”?

Choose your protocols carefully.

Your clients, your chair time, and your reputation deserve evidence-based decisions, not just longer appointments.

#teethwhiteningbusiness #teethwhitening #teethwhiteningtraining #teethwhiteningmentor #teethwhiteningtips taken in Toronto, Ontario by @mentorrach

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15 days ago