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KAAMOS — the first chapter of Read Between the Lines, the debut collection of @otsamo.officialThis part of the collection represents the moments when everything feels chaotic, and the sense of light begins to disappear. KAAMOS is also the first print I have ever created, carrying the feeling of a burning sky, the darkest nights, and the quiet tension before something new begins.Photos: @kanervamantilaphotographyHair: @miikakemppainen @oribe.teppo@oribe Makeup: @jenny_jansson @duroy_finland @isclinical_finland Modeling agencies: @paparazzimgmt @brandmgmt@thesisterhood_mgmt Produced by: @laszlokonstantinkalmar @oksanentikanojaBackstage and photoshoot coordinator: @jaktwensShoes: @hagelstamGloves: @sausoofficial Special thanks: @kamphotel @fashioninhelsinki#lookbook #collection by @mertotsamo
28
a month ago
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AAMOS the second chapter of Read Between the Lines, the debut collection of @otsamo.officialAAMOS stands for the one that carries the weight.After losing the light from my life, there came a time of darkness. A time when it felt like the whole world was on one’s shoulders, with responsibilities and realities no one should have to face at such an early age.AAMOS is built around the kind of strength that forms when there is no other choice. The moment when survival becomes structure, and the weight you carry begins to shape you. It is about standing still in the dark, learning how to navigate through it, and slowly becoming your own source of light.Photos: @kanervamantilaphotographyHair: @miikakemppainen @oribe.teppo @oribeMakeup: @jenny_jansson @duroy_finland @isclinical_finlandModeling agencies: @paparazzimgmt @brandmgmt @thesisterhood_mgmtProduced by: @laszlokonstantinkalmar @oksanentikanojaBackstage and photoshoot coordinator: @jaktwensShoes: @hagelstamGloves: @sausoofficialSpecial thanks: @kamphotel @fashioninhelsinki#lookbook #collection #OTSAMO #aamos by @mertotsamo
6
a month ago
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AATOS, the third chapter of Read Between the Lines, the debut collection of @otsamo.officialAATOS stands for the moment of realization.The moment you understand that you have been carrying the keys all along, the keys to return to yourself, to open what once felt closed, and to allow happiness back into your life.After the weight and darkness, comes a shift.AATOS is about letting light enter again, not as something sudden or effortless, but as something chosen. It is the first clear thought after a long silence, the quiet decision to move forward, and the understanding that even after everything, you are still capable of becoming.It marks the beginning of softness after survival.Photos: @kanervamantilaphotographyHair: @miikakemppainen @oribe.teppo @oribeMakeup: @jenny_jansson @duroy_finland @isclinical_finlandModeling agencies: @paparazzimgmt @brandmgmt @thesisterhood_mgmtProduced by: @laszlokonstantinkalmar @oksanentikanojaBackstage and photoshoot coordinator: @jaktwensShoes: @hagelstamGloves: @sausoofficialSpecial thanks: @kamphotel @fashioninhelsinki#lookbook #collection #OTSAMO by @mertotsamo
1
a month ago
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OTSAMO debut collection-Read Between the Lines.@otsamo.official Photos: @angelineilmastHair: @miikakemppainen @oribeMakeup: @jenny_jansson @duroy_finland @isclinical_finlandShoes: @hagelstamJewelry: @a.tillander x OTSAMOBags: @brightplusoy x OTSAMO Model agencys: @paparazzimgmt@brandmgmt Production: @laszlokonstantinkalmar@oksanentikanoja@fashioninhelsinki#OTSAMO #bts by @mertotsamo
22
2 months ago
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There are no words to describe the amount of gratitude and love I feel for everyone who took part in this milestone of ours.The years have not always been easy, but the friends and loved ones who have stood by me, pushed me forward, and lifted me when I did not have the strength to walk. You carried me through the hardest times and lifted me even higher when I was thriving.The power of the collective is so strong. Everyone did their part with such professionalism, generosity, and heart, and together you elevated the show to another level.Some of these girls have been there since the very beginning. We started our careers around the same time, and through the years we have shared sadness and love, travelled, seen the world, grown, cried, and laughed together.I cannot explain how grateful I am for these women, who continue to inspire me with their way of thinking, their way of seeing life, and their never-ending support and love. To have been part of some of your most important moments, and now to have you walk this show, means the world to me.Thank you for the years behind us, and for the many still to come. Let’s bring life to this new baby brand of ours.And @laszlokonstantinkalmar , my love, my partner in crime, I am endlessly grateful for your support, your belief in me, and for always seeing the best in me. You have created the safe place I call home. You have guarded my creativity so that I can focus on what I do best.There are still so many names I want and need to thank for their support, and I will return to them in the next posts.Photos: @johannarontu by @mertotsamo
86
2 months ago
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We will debut the first OTSAMO ready-to-wear collection this Friday.Read Between the Lines...@brandmgmt@brightplusoy @duroy_finland @fashioninhelsinki @hagelstam @isclinical_finland @isclinical @kamphotel @oksanentikanoja @oribe @paparazzimgmt @sausoofficial @thesisterhood_mgmt @a.tillander #fashionshow #fashioninhelsinki #readytowear #debut #OTSAMO by @mertotsamo
15
2 months ago
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I am proud to introduce OTSAMO.After many years of dreaming, planning, questioning, building, starting again, and doing the work behind the scenes, we are finally less than one week away from presenting our first ready-to-wear collection.OTSAMO will debut during Fashion in Helsinki on Friday, 29 May, with a runway show in the beautiful Mirror Room of Hotel Kämp.For me, this moment marks an important new chapter. Mert Otsamo Atelier will continue as the house for our made-to-measure work, couture pieces, evening gowns, bridal wear, and special commissions. It is where the most personal, individual and handcrafted garments will continue to be created.OTSAMO Official will become its own ready-to-wear brand.These two worlds are connected by the same foundation: construction, silhouette, craftsmanship, material understanding and a strong respect for clothing as something that can carry both function and quality. But they will now exist as two separate brands, each with its own purpose and direction.OTSAMO ready-to-wear is built from the experience of the atelier, but shaped for a wider wardrobe. It is about refined archetypes, strong cuts, precise details and garments that are meant to be worn, lived in and kept. The first collection, Read Between The Lines, explores clothing beyond fixed expectations and looks at how garments can move between categories, identities and social definitions.This project has taken countless hours, long days, difficult decisions, and an incredible amount of dedication from many people.I want to thank László, my partner in crime for building this with me from the beginning, for believing in the vision and for carrying so much of the structure, strategy and work behind the brand. I am also deeply grateful to every collaborator, partner, maker, supplier, friend and supporter who has helped bring this first chapter to life.Launching a brand is never just one moment. It is a long process of shaping, testing, learning and committing. But next week, we finally get to enter the new chapter. #OTSAMO #readytowearfashion #newbrandPhotos: @kanervamantilaphotographyMuse: @pairoflegs / @paparazzimgmt by @mertotsamo
75
2 months ago
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What a night!I’m still taking it all in. Im so grateful, inspired, and quietly in awe.But I want to take a moment to say something that matters to me.Last night, Fredrik Robertsson wore two custom gowns I designed at the Swedish Elle Style Awards 2026. While the final image is what people see, what often remains unseen is the time, the hours, sometimes hundreds and the level of craftsmanship behind each creations.It’s not always a given that this work is understood, or even respected.Working with Fredrik was exactly what every designer hopes for. Kind, respectful, genuinely engaged with a true appreciation for the craft. You could feel it in every interaction, and you could see it in the way he carried the gowns: with presence, but also with care.That kind of respect is rare. And it means everything.Fredrik, you are, without a doubt, one of the kindest, funniest Fashion Divas ive had a pleasure to work with.Thank you for your trust.Moments like this remind me why I do what I do.Worn @mertotsamoofficialteam: @lindahallberg @valeriaegusquizahair @bjornaxen @ava.aesthetics.sthlm @groupelevenstudios📸 @vtryde @photographerkarintornblom#ellegalan2026 #ellegalan #motherhasarrived by @mertotsamo
78
3 months ago
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January was hot 🔥#ᴘʜᴏᴛᴏᴅᴜᴍᴘ by @mertotsamo
11
6 months ago
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When you love what you do 🤍Photo: @kanervamantilaphotography by @mertotsamo
20
6 months ago
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What a year it was!Grateful to everyone who helped shape it and made it possible.This year marked change — the closing of familiar chapters and the courage to begin again.A new company. A new ready-to-wear brand @otsamo.official A clear step forward.From impactful campaigns to carefully crafted projects: a safety reflector for the @invalidiliitto , a refined small capsule collection for @valiofi Aura, a feature in Vogue Scandinavia, and the launch of a @moominofficial streetwear collection.Alongside it all — shows, gowns, and collaborations with skilled artisans. Travel, long days, shared ambition, and the quiet satisfaction of work done with intention.Thankful for this year and everything it brought.Here’s to building what comes next — bigger, better, and with purpose.#newyear #mertotsamo by @mertotsamo
16
7 months ago
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Charmant and poised, recording artist @juhatapioofficial arrived at the Presidential Independence Day Ball in a custom tailcoat featuring double lapels, a study in classic menswear elevated through precise construction. The piece was tailored by @sonjaraassina .Beside him, ethereal and radiant @raijatapio graced the evening in a black silk velvet gown, sculpted and tailored by @murat_erman___ .Both ensembles were brought to life with embellishments by @laszlokonstantinkalmar , meticulously hand-applied using Swarovski crystals.#mertosamo #linnanjuhlat #linnanjuhlat2025 #tailored #couture by @mertotsamo
30
7 months ago
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