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Posts with hashtags get 31% fewer views on Instagram. Yes, fewer 👀

That's one of the findings from our Instagram Study 2026, where we analyzed 24,364,803 posts. We packed the highlights into this carousel.

Comment STUDY, and we'll send you the full report 💛 by @metricool

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4 months ago

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a month ago

A lot of people still think social media work starts with a post idea and ends when the post goes live. It doesn’t.

We asked 1,000+ social media professionals what the job really looks like in 2026.

What came back was clear: the work is bigger, more demanding, and harder to switch off from than it looks from the outside.

Here are a few of the findings.

Comment WELLBEING and we’ll send you the full report 💛 by @metricool

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6 months ago

Short-form video is everywhere now, no matter which app you're scrolling.

But TikTok, Reels, and Shorts don't actually work the same way. TikTok is where new people find you, Reels get shared around more than any other format, and Shorts is still catching up to both.

We looked into how each platform performs and put it all in our 2026 Short Video Report, so you can see which format fits your strategy.

Link in bio 💛 by @metricool

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3 days ago

Q4 is about to kickoff, and your plan's not quite ready?

No stress, there's still time to get things under control 😌 We've got a quick guide to help you start the quarter with ease.

Tell us, what's the one tip you'd share with someone feeling the pressure? by @metricool

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5 days ago

Yapping content has been a go-to style because it works.

You don't scroll past a real thought as easily as you scroll past a script. That's the whole reason it lands.

The videos that do this well are using the same vibe as a good speech, one point, one detail nobody else could give, a moment to circle back to.

Swipe through to see it broken down 💛

Which one are you already doing without realizing it? by @metricool

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6 days ago

Consider this your sign to give yourself a gold star today ⭐️

What are you giving yourself credit for right now? by @metricool

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10 days ago

91% of advertisers running paid social ads are only on Meta. Just 4% are running both platforms 🤔

Whether you already have a paid social strategy or are starting your first campaign, this one's worth a look.

We analyzed 628,969 campaigns and over $471M in ad spend. Here's a sneak peek of the highlights in this carousel.

Comment AD, and we'll send you the full Study 💛 by @metricool

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12 days ago

October gives you a lot to work with 🍂 seasonal moments, awareness days, and plenty of chances to show more of yourself, all without starting from scratch every time you sit down to plan.

Here are 6 content ideas you can steal for October, plus a few key dates to add to your calendar 💛

Your current favorites could be your next piece of content 💛

Share the lessons you’ve learned the hard way so your audience doesn’t have to 😌

Your audience might not need another tip.
They might just need a little push 👀

What’s one thing you’re doing to protect your peace lately? Turn your answer into a post 💛

Your audience wants to know what inspires you, too.

Every niche has its spooky stories 👻

Save this for your next content planning session 🤞

Our 2026 Social Media Calendars can be downloaded at the link in our bio, so you never miss a date 🤝 by @metricool

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13 days ago

Social media doesn’t stop at posting, it’s checking what worked, catching every comment, and figuring out what to do next, on repeat every single day, week, and month.

We put together the full routine of a social media manager who stays on top of it, so you know exactly what to check today, this week, and this month.

Save this so you always know what to check next 💛 by @metricool

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17 days ago

POV: You’re a SMM and Zendaya at the Emmys is your daily mood 😂✨ by @metricool

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19 days ago

Every major event doubles as a social media event now, and the @usopen turned three weeks of tennis into a strategy worth seeing 👀🎾

The US Open grew its follower base by nearly 12% year over year, and posted less to do it, comments per post jumped over 26% along the way. Growth doesn’t always come from posting more, sometimes it just comes from picking the right format ✨

100 creators instead of 54. The US Open didn’t chase one big name for reach, it brought in a hundred smaller partnerships, each with an audience that already trusts them. That’s how they drove 5.5M+ engagements: not by getting in front of strangers, but by showing up through people fans already follow.

@zizoubergs and @arynasabalenka aren’t just players with big followings, they’re becoming creators too, running their own content strategy that gives fans another way to follow along. It’s access, not just highlights, and it’s the moments in between that make fans connect even more.

That AI-curated feed inside the official app is just doing what every social platform already does, turns out tennis fans wanted their own For You page too.

None of this needs a Grand Slam budget, pick one and try it on your own account this week 💛

Serve or fault? You tell us 👇 by @metricool

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20 days ago