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San Diego Fashion | Set Design | Storytelling

@midwclothing

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For Those Who Choose Confidence Over Approval.
Conceptual Fashion • Styling • Set Design
Manifest Greatness, Not Pendejadas.
🪡 DM for inquiries

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Nouvelle étape. A new chapter for MIDW.

Introducing new pieces, reworking past designs,
and continuing to grow the vision.

For those who choose confidence over approval.

If you’re a photographer, model, stylist, mua, or creative
and feel connected to this direction, let’s connect🙌🏽

This is just the beginning🤍🪡

#midwclothing #sandiegofashion #handmadefashion #nouvelleétape #supportsmallbusiness taken in San Diego, California by @midwclothing

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7 months ago

Some people are inspired by your growth, while others are threatened by it. Too many people think the only way to get ahead is by hoping someone else fails or closing doors that were never theirs to close. That’s why growth gets treated like arrogance, confidence gets mistaken for ego, and ambition gets labeled as “doing too much.”

I’ve never understood that mindset.

Your success doesn’t take anything away from mine, and mine doesn’t take anything away from yours. I don’t believe in gatekeeping opportunities or pretending someone doesn’t exist because they’re doing well.

We’re in the same industry, but we’re not building the same legacy.

The people who are secure in what they’re creating will always clap for others. How you react to someone else’s success says more about you than it ever will about them.

I’m nowhere near finished🪡🧵

#midwclothing #handmadefashion #sandiegofashion #fashiondesigner taken in San Diego, California by @midwclothing

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3 months ago

THE WEIGHT OF DIAMONDS 💎⛓️

Everyone is obsessed with how they look. Few are concerned with who they’ve become.

An industry dressed in beauty, drowning in superficiality. Where authenticity is performed, loyalty is convenient, and character is the one thing no one seems interested in perfecting.

We glorify appearances, disguise intentions, and manufacture illusions so convincing that even dishonesty begins to look beautiful.

The most dangerous thing about a beautiful illusion is how easily we mistake it for something real.

Creative Direction, Video, Handmade Design & Set Design: @midwclothing
Model & HMUA: @savannahlauren__
Photography: @shotbyxizeng

#conceptualfashion #sandiegofashion #avantgardefashion #handmadefashion #midwclothing taken in San Diego, California by @midwclothing

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6 days ago

Therapy comes in many forms. Mine has a boarding pass to Mexico City ✈️🇲🇽❤️‍🔥

De regreso a la madre patria.

#CDMX #mexicocity #chilanga #midwclothing #distritofederal taken in Mexico City by @midwclothing

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a month ago

“The Weight of Diamonds”

We’re taught to chase what shines, but rarely question what we’re willing to do to have it.

Wanting more isn’t always about what we gain. Sometimes, it’s about what we’re willing to compromise, who we remain loyal to, and the choices we make when what we want is finally within reach.

🌫️The plastic set represents pressure, the feeling of being surrounded by expectations and the constant pursuit of more. The more we want, the easier it can become to feel trapped by what we’re chasing.

💎The diamonds represent desire, the things that attract us, tempt us, and make us want more.

⛓️‍💥The chains represent loyalty, the people, values, and principles we choose to remain connected to when opportunity presents itself.

🪡The handmade jacket brings it all together, carrying the diamonds and chains directly on the body. Desire, loyalty, and opportunity meet, and our choices become something we have to carry.

Because when opportunity enters the room, words become lighter and actions carry the weight.

Creative Direction, Campaign, Handmade Design & Set Design: @midwclothing
Model & HMUA: @savannahlauren__
Photography: @shotbyxizeng

#midwclothing #fw26 #handmadefashion #editorialfashion #sandiegofashion taken in San Diego, California by @midwclothing

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2 months ago

“Don’t Sweep It Under the Rug”.

We hear this phrase all the time, usually as a reminder not to ignore a problem. I wanted to reinterpret it through creativity and ask: What if the thing we’re sweeping aside is our own vision?

For this set, I chose two matching rugs to symbolize everything we bury, ignore, or convince ourselves isn’t worth sharing. They’re a reminder that our vision loses nothing by existing, but gains everything when it’s given the chance to be seen.

The handmade dress represents the confidence to wear your vision and your art unapologetically instead of waiting for permission or validation.

Because your talent wasn’t meant to be hidden, it was meant to be put on display🪡✨🤍

Creative Direction, Handmade Design & Set Design: @midwclothing
Model & HMUA: @angelina.j.rodriguezz
Photography: @shotbyxizeng

#midwclothing #fashiondesign #sandiegofashion #fashionstorytelling #handmadefashion taken in San Diego, California by @midwclothing

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3 months ago

BTS for “Don’t Sweep It Under the Rug✨”

Sneak Peek at a concept about refusing to ignore your talent or push it aside. Because talent wasn’t meant to be hidden, it was meant to be put on display.

Stay tuned🪡✨🧵

Creative Direction, Video, Handmade Designs & Set Design: @midwclothing
Model & HMUA: @angelina.j.rodriguezz
Photography & Studio: @shotbyxizeng

#midwclothing #sandiegofashion #handmadefashion #setdesigner #avantgarde taken in San Diego, California by @midwclothing

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3 months ago

“Never Beg for a Seat When You Can Build Your Own Table 🍽️🌹”

A concept exploring the power of creating your own place instead of waiting for permission to belong.

Meaning Explained:

🌹 The floral look: represents confidence that doesn’t wait for an invitation. It embodies the courage to become the opportunity.

🍽️ The table: symbolizes the place you build for yourself when none is offered.

🧵 The matching fabric: shared between the garment, hat, and tablecloth, transforms the table into an extension of the vision, showing that when you build your own table, you define every detail.

💵 The money: represents opportunities created through action, not permission.

💐 The roses: symbolize growth, confidence, and becoming.

☁️ The clouds: symbolize imagination, the place where every vision begins before it becomes reality.

Because the most meaningful seat is the one you create for yourself.

Creative Direction, Handmade Designs & Set Design: @midwclothing
Model & HMUA: @savannahlauren__
Photography: @shotbyxizeng

#midwclothing #fashiondesign #sandiegofashion #fashionstorytelling #handmadefashion taken in San Diego, California by @midwclothing

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3 months ago

Art is the inspiration. Creation is the purpose.

Fashion Design & Campaign Design: @midwclothing
Model & HMUA @lunafierro_
Photography @shotbyxizeng

#midwclothing #fw26 #handmadefashion #sandiegofashion #editorialphotography taken in San Diego, California by @midwclothing

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3 months ago

“What You Water Grows 🌱☁️”

A concept exploring how creativity blooms through care, dedication, and the courage to keep showing up for your vision.

Meaning Explained:

👔 The tailored blazer look: represents the creator and caretaker of the vision.

🪡 The mannequin: symbolizes the seed, an idea before it reaches its full potential.

✂️ The matching fabric: shared between the mannequin’s bikini and the tailored blazer look, connects the seed and the realized vision, reminding us that what we nurture eventually becomes our reality.

💧 The watering can: is the heart of the concept. It represents the choice to nurture your vision, because what you water is what grows.

🧵 The gold sewing machine: symbolizes transformation through craftsmanship.

💵 The money: represents opportunities earned through cultivation, not luck.

🌹 The roses: symbolize growth, blooming, and becoming.

☁️ The clouds: symbolize imagination, the place where every vision begins before it becomes reality.

Because every idea begins as a seed, and what you water grows.

Creative Direction, Handmade Designs & Set Design: @midwclothing
Model & HMUA: @savannahlauren__
Photography: @shotbyxizeng

#midwclothing #sandiegofashion #avantgardefashion #setdesign #handmadefashion taken in San Diego, California by @midwclothing

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3 months ago

From an empty backdrop to a concept built by hand, every cloud hung, every prop placed, every detail intentionally nurtured.

Creativity doesn’t bloom overnight. It takes vision, care, patience, and the courage to keep showing up for your ideas, even before anyone else can see them.

Because what you water grows. 🌱☁️

Creative Direction, Set Design & Handmade Designs: @midwclothing
Photography: @shotbyxizeng
Model: @savannahlauren__

#midwclothing #sandiegofashion #handmadefashion #setdesign #avantgarde taken in San Diego, California by @midwclothing

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4 months ago

BTS for: “Never Beg for a Seat When You Can Build Your Own Table”

The making of a concept about creating your own place instead of waiting for one.

Because sometimes the greatest opportunity is the one you build yourself🪡

Stay tuned…

Creative Direction, Handmade Designs & Set Design: @midwclothing
Photography: @shotbyxizeng
Model: @savannahlauren__

#midwclothing #sandiegofashion #handmadefashion #setdesign #avantgarde taken in San Diego, California by @midwclothing

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4 months ago