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Discover our last but not least Unplugged of the year! 💫

Explore the new edition of ‘Nomadic Commerce,’ four years later, as our host Bart DE PAUW, Chief Strategy Officer at WPP Media, together with Data & Insight Experts Ismaël El Kassimi and Nicolas Jacqmin, discusses everything from AI’s evolving role to influencer impact.

Key takeaways highlight a pragmatic Belgian consumer:

🛒 Online buying jumped from 92% in 2021 to 97% today.
📱 Smartphones are central, with 91% webrooming and 80% showrooming.
🛒 Online baskets average €115 vs. €103 in-store, yet “seeing, touching, testing” keeps physical stores vital. Satisfaction is up (+27% vs. 2021), but delivery cost remain key friction points.
♻️ 65% buy second-hand, first driven by economic and then ecological purposes.
🤖 82% have spotted AI-generated search results in Google, with 62% trusting these recommendations. This shift demands a new focus on GEO for brands to stay visible.
🤝 44% follow influencers, and 57% of them have already made purchases influenced by them (+52% jump since 2021). However, promo codes often convert better than trust alone, highlighting the need for tangible value.

The Belgian consumer remains pragmatic and opportunistic, adopting what’s useful and offers the best value.

Interested in the full insights and how these trends impact your strategy? Contact your WPP Media representative!

@essencemediacom_belgium @wavemakerbelgium @mindshare.be

#UnpluggedStudio2025 #nomadicshopper #ecommerce #AI #GEO #InfluencerMarketing by @mindshare.be

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10 months ago

Reset, Refocus, Readjust, Restart.
Inspiring Day. WPP Media Townhall Q4.
One Team. 💙💚 taken in WPP Media Belgium by @mindshare.be

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a year ago

The 2025 Effie Awards gala? Absolutely brilliant! 🤩
26 trophies found new homes last night, recognizing the best in marketing effectiveness. 🏆
And if you heard a collective cheer, it was probably from us! 🙌🏻

We’re particularly thrilled by the “tour de force” from our WPP Media agencies, as highlighted in the press:

▶️ Mindshare:
4 awards: Delhaize🥈, Bolero🥈, Quick🥈, Albert Heijn🥈
▶️ EssenceMediacom:
3 awards: Mobile Vikings🥇, HIPRO🥉, Polestar🥉
▶️ Wavemaker:
2 awards: Telenet🥉, Base🥉

Nine awards in total for impactful media strategies! 💫

Proof that when it comes to effective campaigns, our teams don’t just participate, they dominate! 💪🏼

Huge congrats to all the winners and finalists! 👏🏼

@essencemediacom_belgium @mindshare.be @wavemakerbelgium

#effieawards #MarketingExcellence #WPPFamily #Effectiveness #AgencyLife#proudmoments

https://pub.be/nl/foodbag-en-mobile-vikings-pakken-goud-op-effie-awards-2025/ taken in WPP Media Belgium by @mindshare.be

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a year ago

Two agencies. One course. Zero chill.
Wavemaker & VML are bringing Britpop swagger to the office green.
Think Blur vs Oasis, but with more putters, fewer guitars, and a lot more dodgy swings. ⛳️🇬🇧🍟 taken in WPP Media Belgium by @mindshare.be

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a year ago

Life is better at the beach… 🏖️🌊☀️🍹

Thank you @dpgmediabe. 😘
@essencemediacom_belgium
@wavemakerbelgium
@mindshare.be taken in Q-Beach House by @mindshare.be

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a year ago

Still recovering of our amazing night at the Amma Awards where our WPP Media teams have broken all records! 💫

* Wavemaker was elected Agency of the Year.
* Top 3 highest number of Awards: 1) EssenceMediacom, 2) Mindshare, 3) Wavemaker.
* Naomi Osoria (TCCC) was elected Advertiser of the Year.
* 17 awards in almost all categories (6 gold, 7 silver & 4 bronze).
* Choreograph for the 6th year on stage.
* Awards for our fantastic clients Proximus, Ikea, TCCC, ASWatson, Bol.com, Polestar, Intimissi, VSV, Campina Friesland, Hill’s, Nestlé.
* Awards in partnership with Ogilvy Social Lab, AKQA & Bauer Media.

🥇Best Strategy: Gold – Mindshare & OSL – IKEA
🥇Best Use of Performance Marketing: Gold – Mindshare – AS Watson
🥇Media Sustainable Development: Gold – EssenceMediacom/WPP - Welcome Talent
🥈Best Long-Term Strategy: Silver – EssenceMediacom – Proximus
🥇Best Use of Data: Gold – Wavemaker – Intimissi / 🥈Silver – EssenceMediacom – Polestar / 🥉Bronze – WPP Media + AKQA – VSV
🥈Best Creative Media Use: Silver – EssenceMediacom – Proximus
🥈Best Use of Native & Content: Silver – EssenceMediacom – Proximus
🥈Media Research of the Year: Silver – Choreograph
🥇Best Use of OOH: Gold – WPP Media + AKQA – VSV/🥉Bronze – EssenceMediacom – TCCC
🥉Beste Use of Cinema: Bronze – Mindshare – Bol.com
🥈Best Use of Audio: Silver – Wavemaker – Campina Friesland
🥈Best Use of Social: Silver – Wavemaker - Hill’s
🥉Best Use of Retail Media: Bronze – WPP Media - Purina Nestlé

#wppmedia #WPP #Commpass #AMMA #proud
@essencemediacom_belgium @wavemakerbelgium @mindshare.be @choreographdata by @mindshare.be

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a year ago

Still celebrating our Amma Awards with tasty burgers under a beaming sun. What a team! So proud! 🤩🍔☀️ taken in Botanique/Kruidtuin by @mindshare.be

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a year ago

WHAT A NIGHT! ✨ We’re celebrating after the AMMA Awards 2025! We’re thrilled to announce that we won 2 Golds and 1 Bronze!

These awards mean so much, especially:
* Best Use of Performance Marketing - GOLD! (Our data wizards strike again! 📊)
* Best Media Strategy - GOLD! (Smart planning pays off! 💡)
* Best Use of Cinema - BRONZE! (Bringing stories to life on the big screen! 🍿)

A massive THANK YOU to our dedicated team and our fantastic clients for making this possible! You rock! 🤘

And a huge shoutout to Wavemaker for being named Agency of the Year! Congrats! 👏

Let’s keep pushing the boundaries of media!

#AMMAAwards2025 #Mindshare #Victory #PerformanceMarketing #MediaStrategy #Cinema #AwardWinning #TeamSpirit #MarketingDigital #Belgium by @mindshare.be

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a year ago

A big thank you to @jcdecauxbelux for the sunny invitation! It was the first terrace moment of the season - the perfect way to toast to a beautiful summer ahead! 🍹☀️ by @mindshare.be

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a year ago

Want to discover the world of media from the inside? 🤩 AD Night at Mindshare is the perfect opportunity! On April 3rd, dive into the heart of WPP and discover our agency: a place of creativity, innovation, and fun! 🎉 Meet our teams, participate in our activities, and find out why Mindshare is the ideal place to launch your career. ✨ Register via the link in bio!

#ADNight #Mindsharebelgium #WPPbelgium #brussels #mediaagency #career #job taken in Mindshare Belgium by @mindshare.be

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2 years ago

The Mindshare Team wishes you a Happy Easter! 🐣 taken in Mindshare Belgium by @mindshare.be

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4 years ago

For the third consecutive year #TeamMindshare has been named #1 Agency Media Network by WARC Media 100.

Adam Gerhart, Global CEO said about the win: “We couldn’t do it without the unwavering energy of our teams and the liberating collaboration of our partners and clients, so thank you to everyone for helping us to continue to create media experiences that have an impact and change the world whilst driving Good Growth for our clients.”
#warc #warctop100 #goodgrowth by @mindshare.be

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5 years ago