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For rebellious brands 🇦🇺
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Buckle up. This is a long foamy rant about ASIC. (Australian Securities and Investment Commission)

A bit of a vulnerable Post. But it’s been a rough few weeks. 

I’m also really disappointed in my bank. NAB what the hell! Clearly, I’m still trading so something weird is going on. How about next time you reach out instead of shutting all my accounts down. 

Lastly, ASIC you guys need to pull your heads in. This was clearly an admin cock up on your end you need to update your archaic systems. It’s not the 80s anymore. 

That being said, I know a good web designer if you need one. 😆

#asic @nab #fyp #australianbusiness #funnyvideos by @misfitbranding
16
10 days ago
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Artemis helping me sort though the shit show that is ASIC 😭

It’s been a traumatic few weeks to say the least. I will be doing a post once every thing is back to normal to help explain whats going on. For now I’m just going through the motions. 

For those of you more interested in Artemis, he’s a Black headed python. He’s 8 months old and joins my daughters legion of snakes 😂 I was snake sitting while his new tank was getting pimped out. He’s more active than Percy and less bitey than Linguine. ❤️

#asic #snakes #blackheadedpython #fyp #aussiebusiness by @misfitbranding
5
a month ago
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I lost 2 x clients this month because of AI. 👀 

Both clients came to me with AI-generated concepts. And that's completely fine. AI can be a brilliant way to explore ideas and show a designer what you're imagining.

The problem came when those concepts had to work in the real world.

One was a rebrand. What looked great on screen didn't translate across vehicles, signage, banners, uniforms and large-format print.

The other was fleet branding. Once their AI concept was recreated across an entire vehicle, not just the angles AI had shown them, the design and cost looked very different.

One project went elsewhere. The other decided not to rebrand at all.

And it got me thinking about the growing gap between what AI can show you and what can actually be produced.

Do I use AI? Hell yes.

Research. Brainstorming. Copy. Troubleshooting. Admin. Code. Web migrations. Exploring ideas. And the occasional ridiculous AI trend for socials.

But I don't use it to design your brand.

And if you bring me an AI-generated concept, I won't clutch my pearls. 😂 Bring it. Let's have a realistic talk about it.

#AI #AIImpact #aigenerated #fyp #robotoverlords by @misfitbranding
4
a month ago
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Just another day in the office 😆 

#tibetanmastiff #minidachshund #magpie #blackcat #fyp by @misfitbranding
0
a month ago
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MISFIT BRANDING IS 8 🖤

But the story actually started long before Misfit Branding...

Back in 2009, I started MI Graphics as a side hustle. My very first job was a logo for JAG Club, which I charged a whopping $130 for.

Fast forward to 2014 and, after the birth of my second child, that little side hustle became my full-time job, alongside the slightly more demanding full-time job of raising babies.

I worked from home, built a client base, learned a LOT about running a business and kept doing what I loved: designing.

Then, in 2018, Misfit Branding was born.

I have to give credit here to my creative mentor, Anna Dower, who helped me recognise my potential and gave me the push I needed to create something that felt more like me and reflected the kind of work I wanted to do and the businesses I wanted to work with.

Eight years later, Misfit Branding has become so much more than I imagined.

I’ve created brands, websites, signage, campaigns and all sorts of weird and wonderful things. I’ve worked with tradies, veterans, charities, agriculture, small businesses and some bloody great people along the way.

There have been brilliant years and bloody hard ones. I’ve made mistakes, changed direction, worked ridiculous hours, raised kids, got divorced, started again and somehow kept a business running through all of it.

And yes, I’ve been tempted to throw it all in and go work at Bunnings. That steady pay cheque can look pretty bloody alluring at times.

But then I remember...

Fuck that. 😂

So here we are.

8 years of Misfit Branding.
17 years of working for myself.
More than 20 years doing what I love.

Happy 8th birthday, Misfit Branding. 🖤

#MisfitBranding #8YearsInBusiness #WomenInBusiness #australianbusiness #GraphicDesigner @annacreativementor by @misfitbranding
10
a month ago
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What is Pollie Pedal? 🚴🇦🇺

On paper, it’s a cycling event founded by former Prime Minister Tony Abbot and now led by Angus Taylor MP, bringing people together to ride through regional Australia and raise funds for their charity of choice. 

But after experiencing it, Pollie Pedal is so much more than kilometres on a bike.

It’s community. Connection. Shared purpose. Early mornings, long days, country towns, memorial stops, sore legs, plenty of laughs and a group of people who very quickly start to feel like family.

This year, I had the privilege of becoming the digital storyteller behind the event for Wandering Warriors, capturing the moments, people and stories along the way and sharing them online. All with its help from Nicci and Nicola. 

I’ve volunteered with Wandering Warriors for 13+ years, but being on the road with the incredible Wandering Warriors crew, the Pollie Pedal volunteers, riders and supporters gave me a whole new appreciation for the community behind this event.

There are some jobs you finish and move on from.

And then there are experiences that stick with you.

Pollie Pedal was definitely one of those. 💙

If you want to know more about Pollie Pedal, head to https://wanderingwarriors.org/pollie-pedal/  Or head to their social media. 

#PolliePedal2026 #WanderingWarriors #specialforcesveterans #DigitalStorytelling #fyp @angustaylormp @hontonyabbott @wanderingwarriorslimited @pollie.pedal taken in Toowoomba, Queensland by @misfitbranding
0
2 months ago
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If web builders were people… 👀

WordPress, Webflow, Wix, Squarespace and Shopify all have their own personality, strengths and red flags.

Some are easy. Some are powerful. Some will happily take your money one app at a time. 😂

The trick isn’t finding the “best” website builder. It’s choosing the right one for what your business actually needs.

So… which one are you? Or which is your preferred builder?

I’m a Wordpress and Shopify gal 💕

#WebDesign #WebsiteDesign #WordPress #Shopify misfitbranding taken in Misfit Branding by @misfitbranding
0
2 months ago
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So I’ve had a robot vacuum for a few years now. Her name is RaeBot and she a menace to me mainly. 

You just never know what you’re gunna get 😂 I’ve just accepted that I’ll always end up@with the misfit robot that’s literally doing everything it’s not supposed to do. 

#robot #robotvacuumcleaner #robotvacuum #misfit #fyp taken in Misfit Branding by @misfitbranding
2
2 months ago
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I’ve spent 20 years working with logo files...

...and I swear they’re all different bloody personalities. 😂

Some are absolute legends.
Some are a pain in the arse.
And JPG... mate, pull your head in.

Which one is your fav? 🍻

#LogoDesign #GraphicDesign #fyp #DesignHumour #Branding by @misfitbranding
2
2 months ago
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Happy Birthday to ALL the horses 🐴 🎉

Yes not just my two. 

August 1st is the universal official birthday for horses in the Southern Hemisphere. 

It standardizes age groups for horse racing and breeding, ensuring fair competition and matching the natural start of the spring foaling season. 

#happybirthday #horses #fyp #andalusians by @misfitbranding
0
3 months ago
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Dexter and I keep a close eye on your website so you can get on with what you do best. 

Long after your site is built we keep an eye on the backend to make sure your site is safe. 

What that looks like in the world of Wordpress websites is:

👉 Updating your Wordpress software 
👉 Updating your Plugins
👉 Updating your php
👉 Updating your theme (we don’t actually use them but it’s part of the WP environment)

If you need help updating yours. Message Dexter and he’ll add you to our essential maintenance package 📦 

Your website with thank you for it! The spam bots won’t 😂 

#fyp #wordpress #websites #websecurity #funny by @misfitbranding
0
3 months ago
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Nothing like sharing your cup of coffee with your coworker. Even if he is green 😂 

Dexter is pretty comfortable with my new handmade knuckle-duster mug 🖤♥️

It’s nice to create for the sake of creating. 

Play is the lifeblood of design because it removes the fear of failure, allowing creators to experiment, discover new solutions, and embrace the joy of the process.

No parrots were harmed in this process 😂 

#fyp #design #handmade #funnyvideos😂 #parrots by @misfitbranding
0
3 months ago
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