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Mitchell Franz

@mitchellfranz

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VP Marketing & Strategy, @doubledranch
Creative Producer. 📷🎥
Marketing Strategist. 🖥 📱🛒✉️📈
Texas & Worldwide 🌎
Images copyright Mitchell A. Franz

POSTS STORIES REELS

What a week at the 8th Annual Addiction Meetup for @doubledranch in Yoakum, Texas! by @mitchellfranz

Q2-2026 — first photo dump.

A few memories from a season full of good people, meaningful work, a little travel, and plenty to be grateful for.

All iPhone images featured chronologically. by @mitchellfranz

We had the honor of being spotlighted in the Modern Luxury: Austin Way Cowboy Couture fashion show for the second year in a row – and what a lovely night of luxury and fashion!

🎥 @ta_visuals by @mitchellfranz

Final day in Istanbul.

One more factory meeting to button up the details… and then a celebratory lunch honoring Claire’s upcoming birthday and 36 years of Double D Ranch. Thirty-six years of creativity, courage, and building something enduring from a small Texas town that now reaches far beyond it.

This trip has been incredible — truly all highs and highs. Meaningful work, inspiring partnerships, laughter in between meetings, and the reminder that what we build at home can resonate around the world.

Ten years ago, @doubledranch invited me into this adventure. What a ride it’s been. Grateful doesn’t quite cover it. by @mitchellfranz

Several more meetings at undisclosed locations (we can’t tell you everything 😉), plenty of crisscrossing this incredible city, and a few last-minute “brother, special price for you!” negotiations at the Grand Bazaar to wrap up souvenirs for friends back home.

By now, Audrey is basically a local — confidently navigating the winding streets of the Old City at night like she’s had a flat there for years.

Everything we captured today is in black and white — allowing some mystery to remain for future collections. But the dinner at Spago Istanbul by Wolfgang Puck? That deserved to be in full color.

Bittersweet to see the a week of momentum, mystery, and meaningful work in Istanbul begin to wrap up. by @mitchellfranz

Today was spent deep in the details — working alongside our supplier partners to merchandise new products for fall collections. Fabric in hand. Color stories unfolding. Silhouettes evolving. That’s where the real magic happens.

The hospitality of our partners here in Turkey is nothing short of incredible — generous with their time, their expertise, and their welcome. True craftsmanship paired with genuine kindness. @doubledranch by @mitchellfranz

Today was all about research & development.

“The eye has to travel.” — Diana Vreeland

Whatever your pursuit — but especially in creative fields — there is endless inspiration waiting when you step outside your normal frame. In fashion, R&D isn’t just sketching in a studio. It’s experiencing new designers, silhouettes, materials, techniques… and letting your eye wander into an entirely new visual world.

There’s something powerful about studying creativity in a city that has reinvented itself time and time again — from Byzantium to Constantinople to modern Istanbul. Layers of culture, craftsmanship, and artistry everywhere you look. And the cats — everywhere. Revered, welcomed, wandering confidently through the most sophisticated hotels and restaurants as if they own the place. (They might.)

We also celebrated Claire a little early at Cipriani Istanbul, where the staff made her feel incredibly special. And, of course, the ladies snuck in some shopping.

A successful day of inspiration in the former Constantinople. by @mitchellfranz

Brother… my friend… special price for you. 😎🇹🇷

Spent the morning getting thoroughly out-negotiated (but thoroughly entertained) at the Grand Bazaar — where the art of the haggle is alive and well, and apparently I have hundreds of new “brothers.”

Walking these streets, you can’t help but stand in awe of a city that’s been Byzantium, Constantinople, and now Istanbul — layers of history stacked on every corner. The architecture, the call to prayer, the Bosphorus breeze… it’s humbling.

And lunch at Avlu at the Four Seasons Hotel Istanbul at Sultanahmet was the perfect pause — a modern take on Anatolian cuisine that somehow feels both ancient and completely new.

Come for the business trip. Leave with stories. by @mitchellfranz

When your business trip takes you to Istanbul… and your luggage takes a detour to Amsterdam. ✈️🇹🇷 🍣

Despite the plot twist, the evening turned into a true bucket-list moment at Nobu Istanbul — Bosphorus views, world-class flavors, and the incredible honor of meeting the legend himself, Nobu Matsuhisa.

From delayed bags to unforgettable hospitality — and the best part? Mrs. Nobu will soon be sporting @doubledranch. Now that’s a global collaboration we didn’t see coming. 🌎✨

Some meetings are scheduled. Some are iconic.

Arigato, Chef. 👏✨

#NobuIstanbul #BusinessTripMoments #BucketListDinner GlobalFlavo by @mitchellfranz

What a weekend in Memphis at Downline Summit. My cup is full in the best way. So grateful for time set aside to be poured into, challenged, and reminded of what really matters. A Spirit-filled weekend I’ll carry with me long after the plane ride home.

“Surely goodness and mercy shall follow me all the days of my life, and I shall dwell in the house of the Lord forever.” — Psalm 23:6 by @mitchellfranz

We know how to BINGO with the best of ‘em! by @mitchellfranz

Through the lens of @ta_visuals you can see our photoshoot in Palmdale, CA—capturing the Atomic Ranch collection for @doubledranch. 🚀🌵 This one is special: mid-century lines, retro rustic hues, and that desert light that makes it all feel timeless. Behind every frame is the energy of a team pushing boundaries while staying true to Western roots.

#AtomicRanch #DoubleDRanch #BehindTheScenes #WesternStyle #FashionPhotography by @mitchellfranz