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Mitchel Zein

@mitchvbs

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One of those projects where I had the chance to shape everything from the ground up. Starting from defining the brand direction, building the visual language, crafting the creative concept, directing the photoshoot, to making sure every piece of the final execution stayed true to the identity we wanted to create. For NOXON, the goal wasn’t to create another streetwear brand. It was about translating rebellion, confidence, tension, and self-expression into a visual system that feels raw, unapologetic, and loud without saying too much. Every poster, every composition, every crop, every detail was intentionally designed to build that feeling. Proud to finally share this one. Special thanks to everyone involved: Project by @creativeclubcult Creative & Visual Direction @mitchvbs Photography @fxchryfxb Videography @havscool Gaffer @kevinalfrdzi_ Color Grading Photo @fathurdrah For @noxon.underworld A project built with trust, collaboration, and a lot of late-night creative decisions. by @mitchvbs
4
4 months ago
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Last year, I had the opportunity to work closely with @stoneheadz.rec for their album project “EMF!RE” shaping the entire visual world from the earliest ideas, creative direction, tone, visuals, rollout assets, until the final execution. Since the project was heavily inspired by the new wave hip-hop scene, I built the visuals around raw energy, distorted textures, bold typography, and an underground atmosphere to match the sound and identity behind the project. Visuals & Creative Execution @mitchvbs Photographer @fathurdrah Artist @boysyaka @bigsambadi @theraybellion @jexodius @seeyufa @yvngrizz_ And many more. by @mitchvbs
14
5 months ago
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Project Overview NEXTGEN Every identity begins with questions, What’s the story? How does it move? How does it feel? For Nextgen, the answers came alive through logo RnD and brand guidelines now translated into motion a future-forward brand, built step by step. by @mitchvbs
3
a year ago
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A motion design was created for Melanger Les Space’s opening hours, inspired by the cozy café atmosphere. Objects around the space—furniture, delicious food, and a warm cup of coffee—became key elements in the illustration, bringing Melanger’s essence to life. by @mitchvbs
5
2 years ago
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Music Video Panggung Pikiran - Mufatan This was an exciting opportunity to direct a music video, born from casual conversations with Mufatan about helping shape the overall branding of his music—from ideation to execution. Given the song’s classic feel, I directed the video with a vintage theme, featuring a 4:3 aspect ratio and a stage-like setting. A huge thanks to all the crew who made this project possible: @havscool @fadlyprdipta @kevinalfrdzi_ @prabuhaflii Check out the "Panggung Pikiran" music video on YouTube. by @mitchvbs
5
2 years ago
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Poster Design for Melangér Les Space by @mitchvbs
0
2 years ago
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Lighter Design for Melangér Les Space by @mitchvbs
1
3 years ago
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PERSONAL PROJECT Inspired & Fan Art from Album "Lagipula Hidup Akan Berakhir" Hindia. by @mitchvbs
2
3 years ago
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by @mitchvbs
2
3 years ago
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by @mitchvbs
0
3 years ago
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