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mktgstack

@mktgstack

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Inside the Fifa War Room | Part 1

The biggest myth about real-time marketing is that it’s about being the fastest. What it’s really about is being the most prepared. The teams that consistently win aren’t scrambling after every moment. They’ve already built the muscles, the workflows and the trust that let them execute without second-guessing every post.

I’ll show you exactly what that looked like in Part 2 and how @mktgstack made @unite8sportsofficial happen

#fifa #unite8sports #sportsmarketing #mktgstack

And to the the beasts that made it happen:
@mktgstack @varun.khiatani @karishma_changroth @sanit.15 @pnksaus @gauravmakhija26 @flowmedia_in @deekshaaadinesh
@Sripad13 @singh.aditya19 @pratik.mishraa @anxhul @s.mehak @naomihannahmenezes dhruvkhannaaa @jibingeorge4real @rayrizshk @Snehalbhonsle11 by @mktgstack

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2 months ago

When we got this brief, we had 2 people. Just 48 hours later, we were a team of 17 split across four streams, locked and loaded to run FIFA’s social content in India for the next 45 days.

Without really having any time to ease into it, the team was thrown into the craze of dealing with content restrictions, copyright issues, questionable AI-generated faces of players, FOUR MATCHES happening at once, and even getting geoblocked.

There was a lot that couldn’t be predicted. What we could control was having the right people in the room, and trusting them to pick things up, make a call, help each other out and keep going - and a live operating system is what enables an execution like that.

#fifa #sportsmarketing by @mktgstack

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13 days ago

Apply for friendship at friendsof.talented.agency by @mktgstack

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a month ago

The creative industry spent decades signalling young creatives to pick a lane. The world of AI kinda just demolished the road.

For Vol. 12 of #friendsofkiwi, we sat down with Namrata Chawla to talk about what happens when execution starts turning into a non negotiable. She’s building a new agency model where the ultimate technical skill is articulation.

Swipe to understand why the era of the hyper-specialist is fading, and how the semi-technical generalist is quietly taking over the room.

Are you still defending your niche, or are you learning to zoom out?

#FriendsofKiwi is an exclusively curated dialogue series where we sit with people who have earned their perspective the hard way, and look for the thoughts that stay with us long after the conversation ends. by @mktgstack

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a month ago

@mktgstack is quite literally a fabric of my life. So excited; so happy and most importantly, so grateful. We’re just getting started🚀🧿 by @mktgstack

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a month ago

Almost every time someone tells me content didn’t work for them and I ask how long they actually gave it, the answer is three weeks, maybe a month, and I never know how to say gently that they left before anything had a chance to happen. Nobody quits because it isn’t working, they quit because they can’t see it working yet, and those are completely different things. The reel you posted in week two is still sitting there doing quiet work while you’ve already decided you’re not cut out for this, and every single person you’re comparing yourself to had an equally unremarkable first two months, you just weren’t around to watch it.

Give it 60 days man🤚🏻

#content #contentcreation #60dayrule by @mktgstack

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a month ago

Modern agencies today must embrace and adopt AI-first thinking, but not at the cost of human capital. Here’s how @mktgstack’s going about it.

Gautam Reghunath on what top advertising agencies don’t tell you ft. @so_you_want_to_become

Full episode on YouTube by @mktgstack

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2 months ago

Last time I said real-time marketing isn’t about being the fastest, it’s about being the most prepared. This is what that preparation actually looked like-

We built 2 systems:
One for the live football. On a big match night everything spikes at once, and a reaction that lands an hour late might as well not exist. So that stream ran entirely on speed, which meant setting hard expectations with the client on exactly how fast approvals had to move.

One for the culture pieces, the Indian context layered on top of the football. That stream ran on a slower, more deliberate clock, planned days in advance, always watching for the parallels. A goal from ten years ago that suddenly rhymes with one happening live.

There’s no secret: Just obsessive clarity on who owned what, and enough trust that nobody was second-guessing a post at 4am. Part 3 is where it gets good. You’ll hear it straight from the team that actually ran the engine:))

#fifa #unite8sports #sportsmarketing #mktgstack

And to the beasts that made it happen:
@mktgstack @varun.khiatani @sanit.15 @pnksaus @gauravmakhija26 @flowmedia_in @deekshaaadinesh @Sripad13 @singh.aditya19 @pratik.mishraa @anxhul @s.mehak @naomihannahmenezes dhruvkhannaaa @jibingeorge4real @rayrizshk @Snehalbhonsle11 @rashimodi___ by @mktgstack

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2 months ago

In marketing, attention is what moves the business. Money only solves for distribution. Ideas solve for attention.

Every now and then, you get a brief that reminds you why creative problem-solving always wins🤷🏻‍♀️

@mustbenuts.in 🫱🏻‍🫲🏼 by @mktgstack

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3 months ago

A year ago, getting on that set meant countless interviews, hectic shoots, an expensive stage. The price of being seen. This film was made in a week. Turns out if the stack team knows exactly what they want and are stubborn about it, we can make anything happen. Even taking a croc to Shark Tank for @mustbenuts.in by @mktgstack

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3 months ago

Most businesses are allowed to ship a V1, learn from it, and keep improving. But in creative work, there is this unsaid expectation that the first version should already feel final. Which is strange because the work almost always gets better through feedback, sharper conversations, and seeing how people actually respond to it.

At @mktgstack, the work that moves is not always the most polished version. It’s the one that:
* had enough clarity to leave the deck
* had enough conviction to survive feedback
* had enough room to become better in public by @mktgstack

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3 months ago

Most companies define AI integration with the quantum of spends and the speed with which they signal “AI integration”

AI integration is when it is truly embedded as a part of the workflow, not a line item in the budget and some more thoughts with @mktgstack at @adfest Asia this year by @mktgstack

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4 months ago