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Mastering the Music Business

@mmb_ro

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The Leading Music Business Conference from Romania
1-3 September, 2026
🎟️ GET YOUR PASSES DOWN BELOW!

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From the underground to one of the biggest independent projects in Romania and they told us how.
AFO and Bean of Subcarpați sat down at MMB for a keynote about the long road behind the band: the choices, the risks, the stubbornness it takes to build something real on your own terms.

The kind of conversation you don't get to hear often. Thank you both for the honesty.

#MMB #MMB2026 #MasteringTheMusicBusiness #ThrowbackThursday by @mmb_ro

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𝗦𝗶𝗺𝗼𝗻𝗮 𝗗𝗲𝗹𝗲𝗴𝗲𝗮𝗻𝘂 on the MMB Showcase stage. 🎤
She built the kind of set that felt both intimate and huge and we loved it.

📷 @anca.coleasa @adrian_coleasa

#MMB #MMB2026 #MasteringTheMusicBusiness #MMBShowcase by @mmb_ro

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This is what MMB 2026 felt like. 3 days of music business at @carohotel.ro

Panels that ran long because nobody wanted them to end. Receptions where the real conversations happened. A showcase that reminded us why we do any of this.

None of it happens without our partners. Thank you to BCR, @globalrecords, @universalmusicromania, @visa_ro , @iabilet, @bestmusic_concerts, @pennyromania , @fwdagency, @sublimeromania, @tchiboromania , @aquacarpatica.ro , @samburesti , @eisberg_romania , @_cyber_event_ , @zenvita.kombucha and @institutulfrancez, and to our media partners @rockfmromania , @kissfmromania , @radiomagicfm , @iqads.ro , @g4media.ro , @bazardemuzica and @biz_brand .

And thank you to everyone who showed up, spoke, played, and stayed till the last note. Press play and relive it with us.

#MMB #MMB2026 #MasteringTheMusicBusiness by @mmb_ro

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We asked @nicolecherry, Cristi Ochiu and @stefania.rusu.98 at @mmb_ro what they think about MMB launching the first awards event dedicated to music × brands, and what this kind of recognition could bring to the industry.

🏆 6 Award Categories. 1 Grand Prix.
🌍 An international jury of 40+ professionals.
📢 Last days to submit! New final deadline: October 1, 2 PM.

➜ Submit your project: musicxbrands.masteringthemusicbusiness.ro

#musicxbrandsawards #mmb #musicxbrands #awards #musicindustry taken in Mastering the Music Business by @mmb_ro

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7 days ago

𝗔𝗻𝗼𝘁𝗵𝗲𝗿 𝗼𝗻𝗲 𝗳𝗿𝗼𝗺 𝗼𝘂𝗿 𝘀𝘁𝗮𝗴𝗲 𝘁𝗼 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱's.
@hvndsofficial played MMB Showcase Festival and now they're heading to @esns.nl 2027, Europe's biggest festival and conference for emerging artists.

This is exactly what the MMB showcase is built for, opening doors that take artists onto the stages that matter. Congratulations, HVNDS. Go make some noise.

#MMB #MMB2026 #MasteringTheMusicBusiness #MMBSuccessStory by @mmb_ro

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9 days ago

At the “𝗠𝘆𝘁𝗵𝘀 𝗮𝗻𝗱 𝗧𝗿𝘂𝘁𝗵𝘀 𝗔𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗛𝗼𝗹𝘆 𝗔𝗹𝗴𝗼𝗿𝗶𝘁𝗵𝗺” panel, @kozminovici made a point worth repeating: 𝘁𝗵𝗮𝘁 𝘁𝗵𝗿𝗲𝗲-𝗺𝗶𝗻𝘂𝘁𝗲 𝘃𝗶𝗱𝗲𝗼 𝘀𝗶𝘁𝘁𝗶𝗻𝗴 𝗼𝗻 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗶𝘀𝗻’𝘁 𝗱𝗼𝗻𝗲 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝘆𝗼𝘂. It’s ten thirty-second reels waiting to happen, ten TikToks, ten new chances to reach someone who scrolls past everything else.

The footage already exists. The magic is in the edit. Stop letting your best work sit still.

#MMB #MMB2026 #MasteringTheMusicBusiness by @mmb_ro

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Maybe you met a future collaborator this year. Maybe a manager, a bandmate, someone who just gets what you're building.
Maybe you don't even know yet how important that conversation was.

Thank you for filling the space between the panels with exactly the kind of energy this industry runs on.

#MMB #MMB2026 #MasteringTheMusicBusiness by @mmb_ro

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12 days ago

7 days left⏳

The final countdown is on. There’s only one week left to put your project forward for the MMB Music × Brands Awards.

If you’ve worked on a project where music and brands came together, now’s the time to make sure it’s in the running.

🏆 6 Award Categories. 1 Grand Prix.
🌍 An international jury of 40+ professionals.
📢 Final deadline: September 27.

Submit your project → musicxbrands.masteringthemusicbusiness.ro

#musicxbrandsawards #awards #mmb #musicxbrands #musicindustry taken in Romania by @mmb_ro

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13 days ago

We really hope you did not miss The Boondocks live at MMB Showcase Festival.

📷 @anca.coleasa @adrian_coleasa

#MMB #MMB2026 #MasteringTheMusicBusiness #MMBShowcaseFestival by @mmb_ro

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