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ModestWorks

@modestworks

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ModestWorks builds memorable brands across sport, fashion, and the built environment.
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@modestworks and @monikersf looked to historical heraldry for @atletico_dallas, so the new club’s crest looks like it has been around for years.⁠ ⁠ ———⁠ ⁠ CREDITS⁠ Design: @modestworks and @monikersf⁠ Brand: @atletico_dallas⁠ Typography: De Vinne by @central.type, Folio by @bauertypes and Custom numerals by Bobby Tannam⁠ Heraldic Artist: @english_calligrapher⁠ Photography: @mxktz and @BlairGetzMezibov Motion: @neversitstill.tv by @modestworks
13
a month ago
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@modestworks and @monikersf gave @atletico_dallas a founding myth of their own making, then designed the identity around it.⁠ ⁠ Before any design, the studios wrote the legend of the Wolf and the Snake for the new USL Championship club, then centred the identity on a hand-painted heraldic crest by artist Tom Meek, aiming to make it feel long-established despite the 2027 launch.⁠ ⁠ ———⁠ ⁠⁠ CREDITS⁠ Design: @modestworks and @monikersf⁠ Brand: @atletico_dallas⁠ Typography: De Vinne by @central.type, Folio by @bauertypes and Custom numerals by Bobby Tannam⁠ Heraldic Artist: @english_calligrapher⁠ Photography: @mxktz and @BlairGetzMezibov Motion: @neversitstill.tv by @modestworks
33
2 months ago
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@modestworks and @moniker_sf gave @atletico_dallas a founding myth of their own making, then designed the visual world around it.⁠ ⁠ Joining the USL Championship in 2027, the club had to feel as though it had always belonged to Dallas. So before any design, the studios wrote the legend of the Wolf and the Snake, drawing on the Mexican Grey Wolf that once ruled North Texas and the rattlesnake that now resides on the same ground.⁠ ⁠ At the centre is a hand-painted heraldic crest of the Wolf and the Snake by artist Tom Meek, designed to be deliberately textured and human. The typography pairs the serif De Vinne with the sans Folio and custom blackletter numerals, while a tight palette of topaz blue, prairie-soil black and mineral silver ties every colour to Texas.⁠ ⁠ ———⁠ ⁠ Explore the full case study at our link in bio.⁠ ⁠ ———⁠ ⁠ CREDITS⁠ Design: @modestworks and @moniker_sf⁠ Brand: @atletico_dallas⁠ Typography: De Vinne by @central.type, Folio by @bauertypes and Custom numerals by Bobby Tannam⁠ Heraldic Artist: @english_calligrapher⁠ Photography: @mxktz and @BlairGetzMezibov Motion: @neversitstill.tv by @modestworks
47
2 months ago
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Collaborated with the super talented @modestworks + @monikersf for a @dallastrinityfc campaign. I couldn't be more happy with the way it all came together. Follow 🔗 in profile to see the full series. ✌ Photographer / Director - @trevorpaulhus DP - @shaiderdivina Stylist - @thisistor Creatives - @robertmilam @modestworks @monikersf Client - @dallastrinityfc Agency - @agencybam @devon_day @cecilychambers by @modestworks
20
4 months ago
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Run River Run. Our 2026 campaign for @dallastrinityfc was about stepping up and stepping forward as a club. With a chip on their shoulder and a belief that nothing great is built overnight, Dallas continues to emerge as one of the defining teams of the Gainbridge Super League. Let’s go, Trinity. Let’s run. Created by @modestworks + @monikersf with photography by @trevorpaulhus. by @modestworks
10
4 months ago
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Glory From Dust. Our new brand reveal spot for Atlético Dallas - Dallas’ new professional soccer club coming in Spring 2027. Filmed on the outskirts of Dallas, Texas. Client: @atletico_dallas Director: @blairgetzmezibov Creative Agency: @modestworks and @monikersf DOP: @coreydanieli Editor: @jkirbee Color: @jkirbee Score: @mathieukarsenti #blairgetzmezibov #dallas #soccer #worldcup @uslchampionship @wyoartists @greenpointpictures taken in Dallas, Texas by @modestworks
17
5 months ago
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We’re looking for full-time designers with 0–4 years of experience to join our growing Dallas studio. You’re curious, experimental, and unafraid of new ideas — with a deep devotion to type and craft. Sound like you (or someone you know)? Message us here or email hiring@modestworks.com taken in Dallas, Texas by @modestworks
14
8 months ago
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Out of the Texas prairie rises the legend of the Wolf & Snake. Kicking off in 2027, Atlético Dallas joins the growing USL Championship—a new club built to unite soccer fans in the heart of Dallas. Founded on the belief that greatness rises from the pitches where true passion for the game lives, Atlético was created to represent the city’s next great chapter in football. Our brand identity for the club will define a new era of soccer in Dallas—one built on tradition, craft, and resilience. Case study just dropped ➡️ 🔗 in bio by @modestworks
54
a year ago
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From The Journal, Volume 3 — created for The Hudson Company to celebrate the designers, architects, historians, and craftsmen shaping America’s built environment. Featured here: Barns of New England, a photographic essay by @blairgetzmezibov celebrating the quiet beauty and enduring form of the region’s rural architecture. by @modestworks
2
a year ago
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Our crest has come a long way since the initial sketches. Swipe to see the evolution ➡️ #AtléticoDallas #GloryFromDust #SomosDallas by @modestworks
26
a year ago
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The Hudson Company presents The Journal, Volume 3 — a publication made to honor the designers, architects, historians, and craftsmen shaping America’s built environment today. Featured story: Barnegat Barns — architecture by @hendrickschurchill, interiors by @bradfordid, styling by @colinking, photography by @stephenkentjohnson taken in Pine Plains, New York by @modestworks
6
a year ago
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(Somewhat) Recently. taken in Dallas, Texas by @modestworks
5
a year ago
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