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Rider made & purpose built outdoor apparel. Designed, stitched, & tested in Richmond, VT
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We don’t need another big outdoor brand.

We need a bunch of small makers who are value forward & personally connected to the culture of the activities they build for.

We need to replace the big dawgs with makers who are true to their values. 

🤘Makers who don’t source with Amazon.
🤘Makers who won’t sell in big box stores.
🤘Makers who say no to dirty investor money.

Mola aims to promote sustainability in outdoor recreational apparel through local production, responsible sourcing, and community engagement.
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The mission is to create high-quality apparel & prove that it can be made right here in Vermont, building a deeper connection between our communities and the gear we use outdoors.
 
A direct-to-consumer model enables Mola to offer competitive prices to larger manufacturers, while allowing this small business to grow based on your valuable feedback.
 
The focus is in creating no-nonsense, comfortable, and practical clothing that meets the needs of all outdoor enthusiasts.
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Thank you for supporting this vision! taken in Mola Hoods by @molahoods
9
a year ago
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Another record season for us here in VT. The snow is great right now, hope you’ve all been finding some! 

Mola works really hard to make regularly improving, quality products, and never force them on you. Buy what you need, as you need it ethos…and in the meantime, go on side quests to find pillow lines & open glades.

When a group order is accepted, it’s for an outdoor cause that genuinely aligns with Mola’s mission. Stoked that @tetonsplitfest went with splitboarder made gear this year!

First clip, and a few others, is Ted- who’s off IG. by @molahoods
12
8 months ago
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It’s relatively simple to make a paper pattern for apparel, refining and getting the fit just right takes time. Over the years I’ve made roughly 500+ pairs of pants 🤯, more if you count personal pairs, gifts, and shorts…and the finished product continues to inch closer to perfection with each pair.

Whether it’s a cropped baselayer pant to keep it minimal for touring, a full length baselayer for powsurfing in shorter boots, or a looser jogger style for lounging, or as a hybrid for more casual lift lap days- Mola’s got you covered! Made for you, in whatever style you need.

The pants shown here are made from ultra-soft MicroGrid fleece, they’re lightweight & offer exceptional breathability and easy packability. They feature a secure drawstring waist and extra-deep pockets to keep your essentials safe on the move. Available in both jogger and open-leg styles.

Last time this fabric was in, it sold out before making it to the website! Now it’s back in stock, and live on molahoods.com

*sizes are limited at this time due to an inconveniently located run in the bolt of fabric. Sorry!* by @molahoods
2
9 months ago
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Spooky seasons got me a feeling a certain kind of way

If you come by the shop, just come right in- I’ve got noise cancelling headphones on and won’t hear you knock, but enjoy talking gear and am always stoked to get you sorted for your activities this fall and winter!

Respect to all the ghosts trying sew things, it’s tough to work in this fit. taken in Mola Hoods by @molahoods
16
3 days ago
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People in Mola, in places, lately.
Fishing, hiking, car camping, climbing, & perusing the booth at the downhill World Cup!

Thanks for being a part of this & supporting slowly produced mountain and lake apparel! taken in Whiteface Mountain by @molahoods
2
9 days ago
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Fall on Lake Champlain 🫶

🚁 @steven.pelissier taken in Charlotte Beach by @molahoods
6
19 days ago
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Gentle reminder that we’ll be here soon, and layer production turnaround time jumps up a lot in November!

Viva la pow taken in Vermont by @molahoods
11
24 days ago
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Still swimming in thoughts and big ideas from last weeks Fashioning Microfiber Solutions track at See Change. Overflowing with gratitude  for the opportunity to participate in such a unique and educational gathering of the minds @sandboxvermont 

Designers, students, educators, fabric experts, and fashion industry pros all got together to ask questions and think through new innovations and discuss the process and pathways forward. It was a great privilege to share a room with so many passionate and knowledgeable people from all across the industry for a few days, & to work together to ask and answer big questions.

Thank you @lonelywhale for the opportunity 🙏🤘 taken in Hula by @molahoods
5
25 days ago
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Fall rides incoming 🍂

@vilhelms.is.long.for.will making the rock garden look smooth by @molahoods
2
4 months ago
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A Fair Trade cert is definitely more involved than I make it seem here- this discussion is specific to fair labor and what the definitions actually look like.

I’m frustrated by the norm 🤷‍♀️ by @molahoods
32
2 months ago
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People in MoLa, in places, lately!
Desert, River, Dirt, & Champlain by @molahoods
0
2 months ago
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@sdarlingvt says he cleared the whole thing last time 

#serenity&adrenaline by @molahoods
19
2 months ago
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