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Monica Kemoli

@monicakemoli

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Work portfolio. @bad_m0n for life’s pursuits✨
Founder: @tangazamagazine
Co-founder: @tangaza.studio
Project Mgmt+A&R: @weareplatoon
Ex @spotifyafrica

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Tonight on The Hype, we’re sitting down with @monicakemoli, one of the mentors behind Swift Academy, curated by @africahousemembersclub. 🙌🏾

We’re breaking down what Swift Academy is all about, why Nairobi, what they’re building for the next generation, and why this initiative matters.

Catch the conversation on The Hype with @nikky.shillingi @kdeja.is.art & @adz_yahya from 9pm-10pm 😉

#SwiftAcademy #BelieveTheHype #TheHype984 by @monicakemoli

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MEET THE MENTOR: @monicakemoli 🎧

Music executive. A&R. Culture builder.

Meet Monica Kemoli, a Nairobi-based music and culture executive specialising in artist development, music strategy and creative partnerships.

She previously served as Senior Artist & Label Partnerships Manager for Sub-Saharan Africa at Spotify, working with artists, managers and labels to support growth and industry development. She currently serves as A&R and Project Manager, Africa at Platoon, and founded @tangazamagazine and Tangaza Studio, creative platforms focused on amplifying African music, culture and talent.

As a Swift Academy mentor, Monica will share her experience in artist development, music strategy and building sustainable pathways for creatives, helping emerging talent navigate the industry and grow their careers.

Nairobi, it’s time to bring your vision to life. 🇰🇪

Applications close 28 August. Apply now. Link in bio⬆️📌

#SwiftAcademy #AfricaHouse #Martell #Nairobi #MeetTheMentor taken in Nairobi, Kenya by @monicakemoli

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Project: Leading Vibe Initiative Nairobi, 2025

Had the honour of co-leading a workshop at the Nairobi stop of the Leading Vibe Initiative, a platform founded by Tems to champion, equip, and connect the next generation of women shaping the future of music across Africa. The session created space to share practical industry knowledge, insights and experiences with emerging women creatives as they navigate and build sustainable careers in music.

Role: Workshop Facilitation • Artist Education • Mentorship by @monicakemoli

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Project: Maya Amolo — The Sweetest Time Campaign

Nine months spent working alongside Maya Amolo and the Platoon team on the release strategy for her sophomore album, The Sweetest Time — from the first single through to the full project.

Across the campaign, the music secured strong DSP support and reached the charts in both Kenya and Nigeria, marking an exciting period of growth for Maya and her music across markets.

Role: Artist Strategy • Release Strategy • Campaign Management by @monicakemoli

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Project: Platoon x Spotify Africa Masterclass

An artist education workshop I had the pleasure of organizing alongside the Spotify team, bringing together emerging artists for a day of learning, knowledge-sharing, and connection.

Creating spaces for artists to learn, connect, and share knowledge is something I’m deeply passionate about, so I’m grateful to have been part of a team at Platoon that championed this initiative—and to Spotify for partnering with us to bring it to life.

Role: Project Lead • Programming • Partnership Management • Event Production by @monicakemoli

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Project: Spotify × COLORSxSTUDIOS, 2023

Using streaming data and cultural insights pointing to the growth of R&B in Kenya, I led a multi-phase campaign with COLORSxSTUDIOS designed to spotlight the region’s emerging R&B scene.

The campaign brought together artists, songwriters and producers from across Africa and the diaspora for a multi-day writing camp, creator masterclasses and community programming, culminating in six A COLORS SHOW performances and interviews featuring Kenyan R&B artists.

Role: Partnership Strategy • Campaign Development • Artist Curation • Project Lead by @monicakemoli

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Project: Xenia Manasseh × Spotify RADAR Africa, 2023

As part of Xenia’s RADAR Africa campaign, we built out a series of moments designed to spotlight her music, story, and influences.

This included a special Spotify Singles cover of Sauti Sol’s Lazizi, celebrating the anniversary of Mwanzo and paying homage to a band that greatly influenced her musical journey; a feature on Beat School through Spotify’s US-led Frequency programme, spotlighting Black creators globally; and a RADAR mini-documentary exploring Xenia’s story and artistry.

Role: Artist Strategy • Programme Development • Cross-Market Collaboration by @monicakemoli

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Project: Spotify Radar Africa, 2024 and 2022

RADAR is Spotify’s global emerging artist programme, designed to support and spotlight rising talent through editorial, marketing and on- and off-platform opportunities.

As Artist & Label Partnerships Manager for East Africa, I led the curation of artists representing the region within the wider RADAR Africa programme, identifying and championing emerging talent with the potential to grow both locally and beyond the continent.

Artists selected during my tenure included Uganda’s Joshua Baraka and Kenya’s Buruklyn Boyz.

Role: Artist Curation • Artist & Label Partnerships • Programme Strategy by @monicakemoli

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Project: Spotify Africa - Them Mushrooms@50, 2022

I had the honour of being in conversation with legendary Kenyan band Them Mushrooms and renowned rapper Wangechi on the past, present and Future of Kenyan music for the first episode of Spotify Talks Africa, as part of Spotify Africa’s for Spotify Africa’s #ThemMushrooms@50 campaign.

Watch the full episode on YouTube. by @monicakemoli

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Project: Spotlighting R&B with Spotify Frequency, 2022

As a passionate fan of the R&B music being produced by African artists, it was great to have played a role in this campaign and been a part of showcasing the truly global nature of R&B ✨ by @monicakemoli

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Project: Africa Month at Spotify, 2021

Closed out Africa month at Spotify the Kenyan way with a three part series featuring a diverse range of exceptional artists speaking on what it means to be
#ProudlyKenyan and how the culture has shaped their art. by @monicakemoli

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A couple of weeks ago, speaking on the ‘2026 Unlocked: Trends That Will Shape East African Music’ panel at @aumexexpo ✨

It was such a pleasure to be in conversation with @lavernelthomas and @tamiromeo.

Knowledge sharing and networking initiatives like this are so important in moving East Africa’s music markets forward. Congratulations to @abaasar and the AUMEX team for the impactful work that they’re doing. by @monicakemoli

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