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Moniker SF

@monikersf

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Inspiration, experiences and work from the team at Moniker, an identity studio based in San Francisco, California working globally. 🌐
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@modestworks and @monikersf looked to historical heraldry for @atletico_dallas, so the new club’s crest looks like it has been around for years.⁠ ⁠ ———⁠ ⁠ CREDITS⁠ Design: @modestworks and @monikersf⁠ Brand: @atletico_dallas⁠ Typography: De Vinne by @central.type, Folio by @bauertypes and Custom numerals by Bobby Tannam⁠ Heraldic Artist: @english_calligrapher⁠ Photography: @mxktz and @BlairGetzMezibov Motion: @neversitstill.tv by @monikersf
13
a month ago
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@modestworks and @monikersf gave @atletico_dallas a founding myth of their own making, then designed the identity around it.⁠ ⁠ Before any design, the studios wrote the legend of the Wolf and the Snake for the new USL Championship club, then centred the identity on a hand-painted heraldic crest by artist Tom Meek, aiming to make it feel long-established despite the 2027 launch.⁠ ⁠ ———⁠ ⁠⁠ CREDITS⁠ Design: @modestworks and @monikersf⁠ Brand: @atletico_dallas⁠ Typography: De Vinne by @central.type, Folio by @bauertypes and Custom numerals by Bobby Tannam⁠ Heraldic Artist: @english_calligrapher⁠ Photography: @mxktz and @BlairGetzMezibov Motion: @neversitstill.tv by @monikersf
33
2 months ago
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@modestworks and @moniker_sf gave @atletico_dallas a founding myth of their own making, then designed the visual world around it.⁠ ⁠ Joining the USL Championship in 2027, the club had to feel as though it had always belonged to Dallas. So before any design, the studios wrote the legend of the Wolf and the Snake, drawing on the Mexican Grey Wolf that once ruled North Texas and the rattlesnake that now resides on the same ground.⁠ ⁠ At the centre is a hand-painted heraldic crest of the Wolf and the Snake by artist Tom Meek, designed to be deliberately textured and human. The typography pairs the serif De Vinne with the sans Folio and custom blackletter numerals, while a tight palette of topaz blue, prairie-soil black and mineral silver ties every colour to Texas.⁠ ⁠ ———⁠ ⁠ Explore the full case study at our link in bio.⁠ ⁠ ———⁠ ⁠ CREDITS⁠ Design: @modestworks and @moniker_sf⁠ Brand: @atletico_dallas⁠ Typography: De Vinne by @central.type, Folio by @bauertypes and Custom numerals by Bobby Tannam⁠ Heraldic Artist: @english_calligrapher⁠ Photography: @mxktz and @BlairGetzMezibov Motion: @neversitstill.tv by @monikersf
47
2 months ago
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Collaborated with the super talented @modestworks + @monikersf for a @dallastrinityfc campaign. I couldn't be more happy with the way it all came together. Follow 🔗 in profile to see the full series. ✌ Photographer / Director - @trevorpaulhus DP - @shaiderdivina Stylist - @thisistor Creatives - @robertmilam @modestworks @monikersf Client - @dallastrinityfc Agency - @agencybam @devon_day @cecilychambers by @monikersf
20
4 months ago
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Run River Run. Our 2026 campaign for @dallastrinityfc was about stepping up and stepping forward as a club. With a chip on their shoulder and a belief that nothing great is built overnight, Dallas continues to emerge as one of the defining teams of the Gainbridge Super League. Let’s go, Trinity. Let’s run. Created by @modestworks + @monikersf with photography by @trevorpaulhus. by @monikersf
10
4 months ago
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Glory From Dust. Our new brand reveal spot for Atlético Dallas - Dallas’ new professional soccer club coming in Spring 2027. Filmed on the outskirts of Dallas, Texas. Client: @atletico_dallas Director: @blairgetzmezibov Creative Agency: @modestworks and @monikersf DOP: @coreydanieli Editor: @jkirbee Color: @jkirbee Score: @mathieukarsenti #blairgetzmezibov #dallas #soccer #worldcup @uslchampionship @wyoartists @greenpointpictures taken in Dallas, Texas by @monikersf
17
5 months ago
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💧⚽ by @monikersf
8
5 months ago
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✌⚽ by @monikersf
4
5 months ago
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Getting closer to wrapping this edit. Can't wait to share more from this project soon. ✌⚽ by @monikersf
4
6 months ago
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@monikersf and @standard_projects built the brand for @sundayrobotics – the company behind Memo: a fully autonomous home robot designed to do dishes, laundry and other repetitive chores.⁠ ⁠ Moniker built the identity around a tension it calls “Playful Precision.” Rounded forms and a palette drawn from Memo’s silicone shell carry the warmth, while Basel Grotesk and Styrene B hold the technical register. A four-lobed mark, drawn to sit between a cell and a bloom, was designed to work embossed in silicone as readily as it works in motion on screen.⁠ ⁠ Standard Projects built the website to serve two audiences at once, shifting from a warm consumer palette into dark-mode data visualisations on the technology page without ever feeling like a different brand.⁠ ⁠ ———⁠ ⁠ Explore the full case study at our link in bio.⁠ ⁠ ———⁠ ⁠ CREDITS⁠ Design: @monikersf and @standard_projects⁠ Brand: @sundayrobotics⁠ Typography: Basel by @productiontype and Styrene B by @commercialtype⁠ Production: @pocketpictures.us⁠ Motion: Mikey Kelly and Sarath Chandran by @monikersf
11
6 months ago
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Sunday by @monikersf & @standard_projects https://visuelle.co.uk/sunday/ by @monikersf
2
6 months ago
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Most tech steals your time. @sundayrobotics gives it back, building smart robots like Memo that handle home tasks so people can focus on what really matters, simply and effortlessly. — ⁠ Project by: @monikersf @standard_projects @pocketpictures.us Client: @sundayrobotics View more at: https://www.sunday.ai #branding #digitalexperience taken in USA by @monikersf
2
7 months ago
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