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Mohamed Ayman

@mony_1437

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by @mony_1437

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2 months ago

Some events make history.

There are projects you work on, and there are projects that become part of your legacy.

I am incredibly proud to have been part of the team that delivered the first-ever FIP Juniors African Padel Cup by Brisk in Egypt. A truly historic milestone for Egyptian and African padel.

For the first time in Egypt and Africa, we integrated live padel statistics, providing fans, players, and coaches with a completely new viewing experience. We also introduced Premier Padel-style advertising activations, including commercial breaks, static advertising placements, and enhanced broadcast visibility that elevated the tournament’s professional image.

Proud of what we achieved.
Excited for what comes next.

This achievement would not have been possible without the our partners, sponsors, the Egyptian Padel Federation team, our media and production teams, social media team and everyone who believed that we could create something special.

Hosting a tournament of this magnitude was never just about organizing matches. It was about raising the bar for what is possible in our sport and proving that Egypt can deliver international events at a world-class level.

The success of this event reinforces what I have always believed: padel is no longer an emerging sport—it is a growing industry with tremendous opportunities for brands, sponsors, broadcasters, content creators, and investors.

As we continue building the future of padel in Egypt and Africa, this event by @mony_1437

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4 months ago

by @mony_1437

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10 months ago

I’m incredibly proud to share one of the campaigns that’s closest to my heart — not just because of the result, but because of the journey.

The Egyptian National Padel Team World Cup. 🇪🇬🎾.
ابطالنا في المونديال
شجع منتخبنا في كاس العالم
What makes this special is that it is Unprecedented, nothing like this has ever been done before in padel in the region. it was a statement, that Egyptian padel is rising, and that our athletes, partners, and Commercial teams can deliver a world-class standard. 🌍🔥
From the very first planning session to the final launch, this campaign was built with vision, teamwork, and world-class execution.
We managed to deliver a full-scale marketing operation — from strategic planning, creative storytelling, and sponsor integration, to a powerful World Cup promo, a unique t-shirt reveal, and comprehensive media coverage that captured every emotion and moment of pride.

Every detail was crafted with professionalism and passion — and the outcome was more than just content; it was a statement about how far padel has come in Egypt, and how much potential still lies ahead.

The growth of padel represents a new horizon for brands and sponsors — a sport that connects deeply with lifestyle, community, and youth energy. This journey proved that when the right people, ideas, and partners come together, the result can set new standards for the entire industry.
A big thank you to everyone who contributed to making this possible — from our creative and digital teams to our sponsors and partners who believed in the vision. 🙏
The story of Egyptian Padel is only getting bigger. 🚀 by @mony_1437

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a year ago

by @mony_1437

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a year ago

by @mony_1437

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a year ago

by @mony_1437

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2 years ago

by @mony_1437

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2 years ago

by @mony_1437

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3 years ago

by @mony_1437

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3 years ago

by @mony_1437

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3 years ago

I am honored to speak about #esports and the relevance of Esports, as well as how brands can benefit the rise of the #esportsindustry.
#sportsmarketing #Esportsmarketing by @mony_1437

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4 years ago