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MOONBASE

@moonbase.social

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Social lead-agency for large enterprises & high-growth startups 🪐
Meta Business Partner & Forbes Agency Council
creative boutique @studio.now
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Some of the moments that generate the most energy within the team happen in physical presence each year 🤝 We believe high-performance remote teams need strategic moments of connection. Remote gives us freedom to hire the best. In-person gives us the cultural fuel to work together as the best. taken in Berlin by @moonbase.social
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a year ago
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🚀 From Seed to Series A: How Moonbase Fueled getquin’s 10x Growth 📈 What happens when you combine a killer funnel, strategic media buying, data-driven content, and creative firepower? You get breakthrough results. Here’s how we helped getquin scale to 150.000+ users and secure $15M in Series A funding: ✔ Funnel Strategy & Media Buying ✔ Strategic Testing Roadmap ✔ Creative Strategy & Brand Messaging ✔ High-Impact Content Production ✔ Expansion & Marketing Automation ✔ In-House Team Enablement Read the full case study at moonbase.social/case-studies/getquin-2 by @moonbase.social
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a year ago
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The sneaker world is changing fast. We looked into what’s happening ↓ ☑ Comfort is king, functionality is key ☑ Innovative designs are in ☑ Outdoor and fitness trends are driving demand ☑ Emerging brands like On, Hoka, and Salomon are rising ☑ Performance and community engagement are winning The shift? → The pandemic pushed people outdoors → Consumers want more than retro looks → They crave tech-driven, active lifestyle shoes → Community brands are winning This is their playbook: Integrate fresh aesthetics & technology Prioritize functionality and style Target active lifestyles ↓ Engage with your community Build brand loyalty from grassroots communities Adapt to consumer tastes Are you a brand in the middle of changing market? Let’s walk together! 🪐 by @moonbase.social
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a year ago
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🎓 From campus flyers to winning social-first marketing: How Moonbase transformed Prime Student’s digital acquisition strategy across Europe 🚀 Prime Student needed a smarter way to grow—so we ditched offline marketing and built a social-first acquisition engine across 7 markets. Here’s how we did it: ✔️ Strategic Reinvention – Focused on key social channels to validate growth levers. ✔️ Data-Driven Testing – A/B tested messaging, formats, and targeting to optimize performance. ✔️ Momentum Campaigns – Seasonal activations with influencers to drive word-of-mouth & FOMO. ✔️ Creative at Scale – Built a multilingual content factory, delivering fresh ad variations monthly. ✔️ Impact Media Buying – Agile budget shifts to maximize returns in real-time. ✔️ Channel Expansion – Tested new platforms like Snapchat & Reddit to unlock untapped growth. The results? 📈 ✅ Expansion from 2 to 7 countries ✅ Record-breaking CAC reductions in peak campaign periods ✅ Consistent YoY growth with a scalable acquisition model Read the full case study at moonbase.social/case-study/prime-student taken in Europe by @moonbase.social
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a year ago
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Despite working 100% remote, magic still happens when the team comes together IRL 🤝 Our Lapland 🇫🇮 offsite wasn’t just snowmobiles, husky tours and Northern Lights (they were epic regardless) - Offsites are an important factor to strengthen connections that power our work and culture. taken in Lapland, Arctic Circle by @moonbase.social
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2 years ago
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Your customer acquisition cost went up 10% last month? 📈 Here’s a hint: Marginal costs on most social media platforms will probably never again be lower than today. Let’s take a hard look at the KPIs you are focusing on in your marketing strategy. 📊 👉 Do you focus on CPA or ROAS? You might be leaving an arbitrage opportunity on the table in the form of customers that may actually be most valuable to your business in the long run. 👉 Do you use profitability-based KPIs such as Customer Lifetime Value or First-Order profitability? If not, it is time to shift. 👉 Do not focus on average efficiency, but marginal cost and return. Pay for your cohorts what they are worth. Reallocate your spend accordingly and steer growth & profitability based on marginal efficiency made visible. Social media CPMs are unlikely to be cheaper ever again. This is a keystone strategy that will serve you beyond 2021 💡 Want to learn more? Apply for our periodical marketing update on https://moonbase.social packed with our latest insights, newly discovered trends & best practices for decision-makers and executives delivered straight to your inbox, two times a year 📚 taken in Moonbase by @moonbase.social
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6 years ago
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Always hungry for the next kick 😛🎮 Increasing screen times mean more opportunities to capture attention, but also that brands need to work harder to maintain it. Digital lifestyles deplete the ability to remain focused on a single task. On average, users spend less and less time with any given piece of content, they get better and better at directing their attention in short bursts and are increasingly efficient in coding to memory. So... short attention spans do not actually reduce the potential impact of advertising. Marketers should however ask themselves ‘What’s my thumb-stopper?’ Embrace this challenge and pick up the language needed to communicate cohesively on every individual platform ⭕❌ taken in Moonbase by @moonbase.social
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6 years ago
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The best time to leverage social media as a transformational force for your business has been 5 years ago. The second best time to kickstart this journey is today. Let's dive in, Welcome aboard 👩‍🚀 #astro #buckleup taken in Moonbase by @moonbase.social
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6 years ago
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