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SceneHome

@scenehome

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•Design & Production.
•Morphing Worldwide
•Cairo - Dubai - Riyadh
•@morph.onset @morph.creates
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@scenehome: Amidst the hustle and bustle of Egypt’s Cityscape real estate exhibition, a serene booth stood out, drawing visitors with its calm atmosphere. Designed by award-winning UK-based Morph Design Studio for Madaar, a nine-year-old Egyptian real estate developer, the booth reflects their mission to create immersive environments that radiate tranquility. Inspired by nature’s organic shapes, the design showcases smooth, flowing forms that draw you in, inviting you to linger and absorb the atmosphere. Crafted to inspire a positive, peaceful mindset, it creates an ideal setting for meaningful conversations, free from the pressures of a crowded space. Read the full feature on scenehome.com. 📸 Wafa Samir 🖋️Rana Gabr by @scenehome
1
2 years ago
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Our latest design & build project for @hadiaghaleb.com swimwear’s store at @yasmallad . . #morphplusdesignstudio #interior #interiordesign #art #artist #artistic #architect #architecture #decor #decoration #design #designer #fashion #lifestyle #extreme #beyond #luxury #luxurious #trend #construction #turnkey #marble #living #livingroom #modern #copper #lighting #wood #adhamshawki taken in Yas Mall Abudhabi by @scenehome
9
3 years ago
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In our latest experiential design for Shein, we transformed a 12x8 site into an immersive space that seamlessly merged design with cognitive elements like memory, attention, and thinking. By incorporating interactive games, giveaways, online ordering stations, shaded seating areas, a water bar, and more, we created a memorable shopping experience that entertained users while adding value for the client. This approach ensured the design was both functional and exponential, benefiting both the brand and its audience. 📸: @nourelrefai taken in The Boulevard Riyadh by @scenehome
4
2 years ago
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Our latest experiential design for @mothernakedskin @be__indie @love.kinsuki @matterbrews Designing a space for four completely different brands was never just about bringing different identities together. It was about understanding how people experience each brand differently, and how we could turn those different interactions into one connected journey. Each brand has its own personality, its own way of inviting human interaction. Fashion calls for browsing and self-expression. Cosmetics invite closeness and curiosity. Tableware is about detail and discovery, and matcha creates a moment of pause and connection. The real design challenge was finding harmony between all these experiences without letting one overpower another. This is where experiential design meets human psychology. How we move, what draws our attention, where we slow down, and what makes us feel comfortable enough to explore. By using soft curves, a shared visual language, and a central cashier connecting all four brands, we focused on creating a natural flow that guides without feeling forced. Because a great retail space isn’t just about displaying products beautifully; it’s about understanding human behavior, encouraging exploration, creating emotional touchpoints, and making the entire experience feel effortless. For us as @morph.plus team, experiential design is not just about creating a space; it’s about designing the feelings and memories people take with them. 📸: @yusufelmasry Contractor: @brandaidadvertising taken in PLAYA North Coast by @scenehome
4
7 days ago
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Our latest experimental retail space brings @mothernakedskin , @be__indie , @love.kinsuki , @matterbrews together under one roof. Four different identities, four different shopping behaviors, all woven into a single seamless experience. That was the challenge, and that was the thrill. A special thanks to @nadashehataa , founder of @mothernakedskin , for your creative vision and for trusting us with this project. And to the entire @morph.plus team and our contractors @brandaidadvertising … thank you for the craft, the long hours, the professionalism, and the care that brought this to life. Here’s to more taken in PLAYA North Coast by @scenehome
24
17 days ago
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How do you bring four completely different brands into one space each with its own identity, branding guidelines, colors, audience, and shopping behavior while still making the whole experience feel visually connected and cohesive? That was exactly the challenge behind our latest experiential design project this summer for @mothernakedskin @be__indie @love.kinsuki @matterbrews We approached the space as a department-store concept, bringing four very different brands together under one roof while making sure each one could still stand out through its own colors, design language, identity, and shopping experience. The challenge went beyond branding. The four brands came from completely different fields — fashion, cosmetics, tableware, and F&B which meant that each one had a different target audience, a different customer journey, and a different human behavior inside the space. Our goal was to create a highly functional store where every brand feels almost like it has its own space, with its own character and experience, while still being part of one visually connected environment. This is what we created this summer at @playanorthcoast : four different identities, four different experiences, all blended into one cohesive space. Designed by: @morph.plus Contractor: @brandaidadvertising taken in PLAYA North Coast by @scenehome
32
18 days ago
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Our latest experiential design & build for @michaelorojewellery at @marassi.northcoast marina “ We morphed the summer “ For Michael Oro at Marassi Marina, the idea was to turn something familiar into an experience people would remember. Inspired by the feeling of opening a jewellery box, the pavilion was designed as an oversized jewellery box you could actually step inside. The familiar details were scaled up and transformed into architectural elements, creating curiosity from the outside while making the interior feel intimate, reflective and focused on the jewellery itself. 📸 : @yusufelmasry taken in Marassi by @scenehome
0
a month ago
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Our latest experiential design & build for @michaelorojewellery at @marassi.northcoast marina " We morphed the summer" For Michael Oro at Marassi Marina, the idea was to turn something familiar into an experience people would remember. Inspired by the feeling of opening a jewellery box, the pavilion was designed as an oversized jewellery box you could actually step inside. The familiar details were scaled up and transformed into architectural elements, creating curiosity from the outside while making the interior feel intimate, reflective and focused on the jewellery itself. 📸: @yusufelmasry taken in Marassi by @scenehome
0
a month ago
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Our latest experiential design & build for @michaelorojewellery at @marassi.northcoast marina “ We morphed the summer “ For Michael Oro at Marassi Marina, the idea was to turn something familiar into an experience people would remember. Inspired by the feeling of opening a jewellery box, the pavilion was designed as an oversized jewellery box you could actually step inside. The familiar details were scaled up and transformed into architectural elements, creating curiosity from the outside while making the interior feel intimate, reflective and focused on the jewellery itself. taken in Marassi by @scenehome
9
a month ago
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@SceneHome: Egyptian studio Morph + Design Studio has taken over Egypt’s North Coast with four projects that each call for a different design response. Mud + Grace, Michael Oro, Bettr, and a store that includes four different brands each start with a distinct brief, giving Morph room to play with colour, materials, form and the way people experience a space. Together, the projects form ‘Morphing the Summer’, an approach that sees Morph adapt its design thinking to each setting. At its core is a simple question: what does each project need to become its own place? Read the full feature on scenehome.com. 📸Morph + 🖊️Salma Thabet by @scenehome
8
a month ago
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Our latest experiential design for @bettr.eg at Seashell’s Beach “ We morphed the summer” Inspired by beach floaties, striped umbrellas and the playful visual language of summer, BETTR takes familiar seaside elements and blows them up in scale. Soft tubular forms wrap around the space, while the oversized mascot turns the whole pop-up into something bold, playful and instantly recognizable. A little nostalgic, a little exaggerated, and very summer. 📸: @yusufelmasry taken in Seashell by @scenehome
0
a month ago
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Our latest experiential design for @bettr.eg at Seashell’s Beach “ We morphed the summer” Inspired by beach floaties, striped umbrellas and the playful visual language of summer, BETTR takes familiar seaside elements and blows them up in scale. Soft tubular forms wrap around the space, while the oversized mascot turns the whole pop-up into something bold, playful and instantly recognizable. A little nostalgic, a little exaggerated, and very summer. by @scenehome
1
a month ago
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