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SceneHome

@scenehome

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•Design & Production.
•Morphing Worldwide
•Cairo - Dubai - Riyadh
•@morph.onset @morph.creates
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“it is unmistakably Sicilian” — This is Norma, a Sicilian restaurant located in Park St. West. Architect Karima Borhan @studiokarimaborhan brings the spirit of Sicily into the space, creating an experience where interiors, food, and culture come together. Read the full feature on @scenehome to discover more about the redesign and the story behind Norma.
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A new chapter for Almaza Bay. For Travco Properties’ launch of The Island, we led the PR and media outreach, bringing the development’s story to leading lifestyle, real estate and business platforms. Another launch, another story told by Nineteen84.
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@StartupSceneME: At Techne Summit Alexandria, the Architecture & Real Estate Track, powered by DABS Egypt and StartupScene sister platform @SceneHome, brought together conversations on how technology, human behaviour and heritage are shaping Egypt’s built environment. ‘Building Tomorrow: Technology’s Impact on Egypt’s Diverse Projects and Construction Sector’ examined the growing role of AI across construction and project management. The discussion looked at how AI can analyse project data, identify risks, learn from previous projects and support better decisions around procurement, costs and delivery. It also addressed the sector’s wider technology gap, with integration emerging as a key challenge as companies work to connect the tools already being used across different stages of a project. The message was clear: technology can strengthen expertise and improve efficiency, but it cannot replace the people responsible for understanding and acting on its insights. In ‘Designing for People: The Intersection of Architecture and Human Behavior’, the focus shifted to the experience of those who actually use the spaces being designed. The panel explored how changing lifestyles and needs influence everything from layouts and materials to functionality and aesthetics, while highlighting the importance of designing around behaviour rather than appearances alone. Adaptive reuse also came into focus, showing how existing spaces can be reimagined to serve new purposes. The track also explored the relationship between past and future in ‘From Legacy to Livability: The Impact of Heritage on Urban Development’. The discussion considered how Egypt’s history, architecture and landscapes can inform contemporary development without reducing heritage to imitation, creating places that respond to modern needs while retaining their local identity. Alongside the panels and fireside chat, the track’s conversations reflected a wider shift in architecture and real estate - towards smarter technology, more human-centred design and development that remains rooted in its context. Stay tuned to @StartupSceneME for more coverage of Techne Summit. 📸 @StartupSceneME
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From our studio to Marsa Alam 🌊 This custom umbrella for Cleopatra Signature Resort started with a carefully selected thread palette, then came hours of crochet work, precision and craftsmanship by our team 🩵 From the first thread to the final piece on site , every detail was made to bring the vision to life ✨ SWIPE to watch the full journey!
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@StartupSceneME: SOUNDBITE: Technology is no longer something that simply sits alongside architecture, real estate and design. It is increasingly becoming part of how the work itself gets done. That is the conversation behind the Architecture, Real Estate & Design track at Techne Summit Alexandria, taking place October 3rd-5th, where Dabs Egypt, Dabs International and StartupScene are coming together to explore digital transformation across the built environment. On October 4th, Hasan Fikry, Managing Director of Dabs, will moderate ‘Building Tomorrow: Technology’s Impact on Egypt’s Diverse Projects and Construction Sector’, with Ahmed Moustafa, Partner and Head of Project & Development Services, Egypt & Africa at Knight Frank MENA; Hany Abdelwahab, Vice President and Board Member of United Group for Engineering & Investment; Karim Wally, Owner and Chief Designer of The Studio Egypt; and Ahmed ElSherbini, Head of Building & Projects Consultancy at Savills Egypt. The panel will explore how BIM, digital twins, AI-powered project management, drones, IoT, robotics and data-driven decision-making are shaping projects across hospitality, healthcare, education, mixed-use developments and more, while addressing challenges including workforce upskilling, cybersecurity and technology integration. The wider track looks at how technology is becoming embedded in architecture, interior design, real estate and project delivery, moving the conversation beyond simply adopting AI towards changing the processes and experiences that shape the built environment. ‘Building Tomorrow’ takes place Sunday, October 4th, from 3:45 PM-4:30 PM at Small Theatre at Bibliotheca Alexandrina 🎥 @StartupSceneME
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Transforming Infrastructure, Living Spaces, and Cityscapes! ✨ Explore the evolution of the built environment in our Arch & Real Estate Track panels during Techne Summit 2026. Discover how construction technologies, behavioral architecture, and heritage preservation are driving the future of sustainable cities. This is only a glimpse of what awaits you at the Arch & Real Estate Track. 🎟️ Secure your pass now through the link in bio and join the conversation defining tomorrow’s urban landscape! #TechneSummit2026 #ConnectingTheRightPeople #TechInnovation #Entrepreneurship #WhereInnovationMeetsOpportunity
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Suleiman Abu Hassanin and his team at @greenrockps developed a recipe for bricks from the rubble of Gaza’s destroyed homes, without cement—what is typically an integral, but environmentally and financially costly ingredient, especially under siege. I was lucky to speak with Suleiman from where he is living in displacement in Deir Al Balah. I wasn’t sure if the connection would be stable enough to conduct a full Zoom interview, but when it was, I knew this couldn’t just be a written article—I hoped as many people as possible could hear him speak about his project in the exact words, and language, he explained it in to me. To hear his testimony when so many have been lost to the ongoing Isr@eli blockade on journalists entering Gaza, and more importantly, to the genocide. Green Rock’s story is one of profound innovation—where there shouldn’t have had to be.
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The Capitol Bookstore 📚✨ A cinematic street scene inspired by timeless architecture, vintage details, and the warm atmosphere of a rainy autumn evening. From the historic brick façade to the classic vintage car, every detail was designed to create an authentic old-world atmosphere. 🍂🏛️🚗 3D Architectural Visualization | Street ArchViz | 3ds Max + Corona #ArchViz #ArchitecturalVisualization #3DRendering #3dsMax #CoronaRenderer
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Bridging Regulatory Frameworks, Public-Private Strategy, and Market Transformation! Explore the blueprint for market acceleration in our Policy & Markets Theme panels at Techne Summit 2026. Learn how industry pioneers and policymakers are advancing universal healthcare integration, reimagining mobility solutions, unlocking tax opportunities for enterprise growth, scaling public-private skills initiatives, and aligning regulatory policy with emerging technology innovation. 📌This is just a preview of the high-impact sessions waiting for you in the Policy & Markets Theme at Techne Summit 2026. 🎟️ Secure your pass now through the link in bio and take the lead in enterprise innovation! #TechneSummit2026 #ConnectingTheRightPeople #TechInnovation #Entrepreneurship #WhereInnovationMeetsOpportunity
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#TravelbyDesign: For more than five centuries, Sultan al-Ashraf Qaytbay’s mausoleum has stood among the monuments of Cairo’s Northern Cemetery, weathering generations of sun, rain, neglect and intervention. Now, after nearly four years of conservation, one of Egypt’s most significant Mamluk monuments has reopened to the public. Completed in 1474, the mausoleum forms part of a larger funerary complex commissioned by Qaytbay, who ruled Egypt from 1468 to 1496. More than a royal tomb, the complex once included a madrasa, residential buildings, a water wheel, grain storage and provisions for animals. Eight elements survive today in what is now Cairo’s City of the Dead. The restoration, led by architect Agnieszka Dobrowolska and ARCHiNOS Architecture under the supervision of Egypt’s Supreme Council of Antiquities, began in October 2022 and concluded in December 2025. Supported by a $340,000 grant from the U.S. Ambassador’s Fund for Cultural Preservation, awarded by the @USEmbassyCairo to ARCHiNOS Architecture in 2022, the project was carried out in partnership with the Ministry of Tourism and Antiquities and addressed both centuries of deterioration and damage caused by earlier interventions. By the time work began, dirt and grime covered the exterior, rainwater was entering through open joints in the dome and salt deposits were weakening the lower walls. The team also corrected an inaccurate restoration of the mihrab from the 1980s and conserved an Ottoman brass and gilded canopy damaged by vandalism. Commissioned by Sultan Ahmed I in 1615, the canopy shelters a black basalt stone bearing two footprints that local tradition has long associated with the Prophet Muhammad, although the attribution has never been conclusively established. The monument itself reflects this layering of history: built under the Mamluks, altered under Ottoman rule and shaped by centuries of use, deterioration and conservation. Now reopened, Qaytbay’s mausoleum offers visitors a renewed view of a 550-year-old landmark and one of Cairo’s most extraordinary examples of Mamluk architecture. 🎤 Raneem Ali Maaly 🎥 @SceneTraveller
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@SceneTraveller: Egyptian dining favourite and social-scene fixture Lucida has spent years perfecting the fine art of a good table. Now, it’s taking that hosting game somewhere considerably harder to pull off: the Nile. This October, the Cairo-born brand is partnering with Apex Hospitality to launch Nefertem, an eight-suite yacht sailing between Luxor and Aswan, where, naturally, the usual dinner-table choreography gets a little rearranged. Instead of bashful banter between bites, there are temples drifting past the window, verdant villages slipping by along the riverbank and five thousand years of Egyptian history competing for your stolen side glances. Across Nefertem’s three decks, the Nile is never far from where you’re lying down. Every bed faces it, so waking up means opening your eyes to fishermen and locals waving from the water. Then it follows you through the day: slipping past the deck as you have your morning coffee, stretching out beside you at lunch and turning the view outside dinner into something different by the time dessert arrives. And then there are the details you start noticing once you’ve stopped looking at the river for a minute. Handcarved wood runs through the suites, while Egyptian artist Zeina Soliman has painted the walls and staircases by hand. The corridors are lined with photographs of the places you’re heading towards, so the next temple is already teasing you before you’ve even reached it. Even the gift shop keeps things close to home, it all gives the boat a distinctly Egyptian character without trying to turn every corner into a history lesson. Once you’ve had your fill of watching Egypt go by, the 5- and 7-day journeys leave room for a dip in the pool, a session at the gym or some time in the spa, before eventually bringing you back to the dining room. After all, the river may be doing most of the sightseeing, but Lucida still has dinner covered. 🎥 @scenetraveller
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The Golden Eagle Silk Road Express is set to launch in September 2026, with interiors shaped by the history and visual language of the trade route that gives the train its name. Global interior design firm Studio HBA drew on references ranging from Chang’an cityscapes carved into wall panels to the sweeping curves of Han Dynasty chariots echoed in the doorways. The launch marks Golden Eagle Luxury Trains’ return to China and Central Asia for the first time since 2019. Pale blue, crimson and gold run across the exterior from top to bottom. The train carries up to 76 passengers across 10 sleeping cars, two dining cars, a bar lounge car, an observation car and a storage car. Inside, imperial Chinese craft is paired with early-20th-century rail glamour, with carved wood alongside velvet and brass set against lacquer. For the full feature on the Golden Eagle Silk Road Express, visit www.SceneTraveller.com or download the SceneNow app. 🖊️ Hannah Elatty
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