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MOTION MAGAZINE

@motion.report

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Made For Movement
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RESEARCH STUDIO: RETHINKING PERFORMANCE EYEWEAR Founded in 2024 by Mads Faith Hancock, Research Studio is an independent performance eyewear brand operating between New York and Copenhagen. Drawing on more than 15 years of industry experience, Hancock set out to rethink how athletic eyewear is designed, manufactured, and worn. Inspired partly by the anatomy of dragonflies, Research Studio’s eyewear combines lightweight 3D printed frames, ventilation systems, and specialized ZEISS lenses. Manufactured in the United States, the designs prioritize comfort, stability, and performance while maintaining a minimalist aesthetic that extends beyond running. The brand has established itself within contemporary running culture through collaborations with Bandit Running, introducing exclusive eyewear in 2025 before developing two new silhouettes, STRIDE and FOAM, in 2026. Its most notable performance collaboration came with ultrarunner Max Jolliffe, who worked with Research Studio to develop APEX:MAX, specialized eyewear designed for the extreme heat of the Badwater 135. Featuring a custom ZEISS shield lens and lightweight 3D printed construction, the glasses accompanied Jolliffe as he won the 2026 race in 20 hours, 53 minutes, and 41 seconds, setting a new men’s course record. Through innovative manufacturing, technical development, and a growing presence in running culture, Research Studio continues to challenge what performance eyewear can be. by @motion.report
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3 days ago
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DEADLAST: FOR THE UNDERDOGS Running has always been associated with speed, endurance, and competition, but not everyone enters the sport with the ambition of winning races. DEADLAST is a running apparel brand built around the idea that showing up matters more than where you finish. Founded in May 2025 by Mitchell Thayne, Lucas Williams, and Mike Every, DEADLAST operates under the phrase “For the Underdogs.” The name reflects the founders’ own experiences as relatively inexperienced runners. Rather than building another brand around elite performance, they wanted to represent people starting from the back of the pack. The brand combines technical running apparel with contemporary fashion, producing perforated tops, compression half tights, lightweight outerwear, and graphic training pieces. Its collections feature breathable materials, reflective detailing, bold patterns, and silhouettes that extend beyond traditional performance wear. Visual storytelling is another important part of DEADLAST’s identity. Thayne’s background in filmmaking has influenced the brand’s campaigns, including its Fall 2026 RACE-SZN collection, which used surveillance-inspired footage to highlight the early mornings, empty streets, and unseen hours of training. Beyond clothing, DEADLAST continues to build a community through its Strava club, social platforms, and running resources, encouraging participation regardless of pace or experience. Since launching, the company has expanded rapidly, with Thayne reporting seven figures in annual revenue by August 2026. As running continues to grow as both a sport and a cultural movement, DEADLAST offers a different perspective on what it means to be a runner. Its message is simple: being last doesn’t mean you don’t belong. by @motion.report
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6 days ago
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LIEVRE RUNNING: THE ART OF RUNNING Founded in Geneva, Switzerland, in late 2024, LIEVRE RUNNING is an independent running brand created by two brothers who share a background in engineering and an appreciation for art and design. Built around the philosophy “Engineered for the Art of Running,” the label brings a different perspective to performance apparel, treating running as both a physical activity and a form of personal expression. The name LIEVRE comes from the French word for hare, inspired by the classic fable The Tortoise and the Hare. The story reflects the brand’s approach to running, where speed and endurance are equally important, and the experience matters just as much as the result. LIEVRE’s identity is expressed through its clothing and visual direction. Lightweight technical fabrics, relaxed silhouettes, vibrant colors, and unconventional campaign imagery give the brand a recognizable aesthetic. Its collections move between performance essentials and more expressive pieces, incorporating influences from contemporary art, nature, and everyday life. Recent designs have included striped running tops, colorful technical headwear, and floral graphics, showing an interest in making functional clothing without sacrificing creativity. As running continues to develop its own culture beyond competition, LIEVRE RUNNING represents a growing interest in the relationship between sport, fashion, and art. The brand is not looking to separate performance from personal style, but to show how naturally the two can exist together. Running is the starting point. Everything surrounding it is part of the experience. by @motion.report
9
8 days ago
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Built for the miles and everything around them. The first Motion drop introduces a small collection of running essentials designed to move with you. A technical waist bag, soft flask and running cap, all built around function, visibility and everyday use. Made For Movement. Launching Online Thursday , October 22nd at 2 PM. 🍋💛 by @motion.report
9
10 days ago
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NORDA: Designed for Distance Founded in Canada by Nick and Willa Martire, norda began with a frustration around trail running footwear. Both came from the footwear industry and were serious runners, but they felt many trail shoes were too heavy, too bulky and too compromised by price and traditional manufacturing. Their idea was to build a shoe around the best materials they could find and let performance shape everything else. That idea became the norda 001 in 2021. The shoe used a seamless bio based Dyneema upper, bringing a material more associated with technical outdoor equipment into running footwear, while a custom Vibram outsole provided grip and durability for long distances. Instead of covering the technology with unnecessary design, norda allowed the woven upper, aggressive sole and reflective details to become the visual identity of the shoe. The brand has continued to build around that same philosophy, creating models for technical trails, racing, scrambling, recovery and mountain movement. Collaborations with Satisfy, Zegna, HAVEN and Black Diamond have also pushed norda deeper into fashion and outdoor culture, but the performance side has remained at the center. norda has become a brand that can exist on a mountain, at a race or inside a fashion conversation without changing what it is, proving that sometimes the most interesting design comes simply from building the product exactly the way it needs to be. by @motion.report
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15 days ago
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Shady Lane: Running Made in the North Shady Lane comes out of Minnesota with a perspective that feels inseparable from where it was built. Founded by Izaak Nosbisch, a runner from Ely, Minnesota, the brand describes itself as a “Northland Essential Design Experiment,” using running as the foundation for clothing shaped by changing weather, long miles and the visual language of the Upper Midwest. Nosbisch also studied mechanical engineering at North Dakota State University, giving the project a mix of lived endurance experience and a more considered approach to function. That thinking shows up in the clothes. Shady Lane moves between performance pieces and garments that can exist well outside of training, from technical tanks, race singlets, shorts and half tights to graphic tees, sleeveless tops and headwear. A snakeskin patterned singlet, camouflage cap with bright embroidery, oversized MPLS graphics and gothic Shady Lane lettering give the brand a recognizable identity without losing sight of performance. Its Debut Shorts were developed with multiple storage options and tested over marathon distances, while MicroVent tanks and race pieces continue pushing the label further into technical running. The imagery surrounding Shady Lane is just as important as the product. Runners appear on empty rural roads, through Minneapolis, across rocky terrain and in cold wooded environments, placing the clothing inside the landscape that helped shape it. The styling rarely feels like traditional running advertising either. Technical pieces are layered with long sleeves, sunglasses, graphic tops and everyday accessories, presenting the runner as someone with an identity beyond pace, distance or race results. That balance gives Shady Lane its character. Running remains the purpose, but it is filtered through Minnesota, fashion, outdoor culture and a clear interest in experimentation. Rather than treating performance clothing as a uniform, Shady Lane is building a wardrobe around movement, one that can make sense during a hard effort, on a winter trail or simply worn through the rest of the day. by @motion.report
7
17 days ago
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Running hats we saw and now need. Somewhere between performance equipment, club merchandise and everyday headwear, the running cap has become one of the most interesting accessories in running. From Satisfy and Ciele to Be Ultra, Tiempos, Bao Goods, Western Hydrodynamic Research and more, these are a few currently sitting on our radar. Which one are you running in? @baogoods @asics @milesrunclub @olio_studios @beultraclub @mojave.la @monsieurlafleur @cieleathletics @satisfyrunning @tiempos.running @we.are.pmam @bad__running @whr @whr @cancanpress @hoka by @motion.report
12
21 days ago
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SAYSKY: Running on an Altered Path Lars C. Pedersen launched SAYSKY in Copenhagen in 2013 after feeling that traditional performance clothing made every runner look the same. A former professional windsurfer, Pedersen wanted to bring surf culture’s connection between sport, style and everyday life into running. SAYSKY combined technical apparel with Scandinavian design, streetwear influences and a relaxed personality. Its first campaigns featured people found on the street, some of whom later became employees. The brand built credibility through Copenhagen Marathon, IRONMAN events and Pedersen’s own racing, including the 2015 IRONMAN World Championship in Kona. What began locally soon expanded through retailers, international campaigns and collaborations with Le Fix, Garmin and Mads Nørgaard. COP RUN turned interval training into a social team relay, while relationships with running crews grew into the Worldwide Running Tribe. Recent projects with PUMA and Speedland have taken SAYSKY into performance footwear and introduced its identity to a larger audience. More than a decade later, the brand’s original idea remains clear. Running can be serious without losing personality, and performance clothing can belong to the rest of your life. by @motion.report
4
a month ago
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Slow Sunday: Running at Your Own Pace Seoul based SlowSunday is building running apparel around a simple idea: performance does not have to erase personal style. Under the phrase “KEEP YOUR PACE,” the Korean label treats running as something personal, mixing technical construction with a much more expressive approach to color and graphics. Its singlets have become the clearest representation of that identity. Tie dye, gradients, washed prints and bright color combinations sit alongside performance details like moisture wicking fabrics, bonded openings and reflective elements. The brand has also developed its own AIR PACE fabric, expanding the same approach into shirts, tights, outerwear and everyday pieces. After building a following within Korea’s growing running scene, SlowSunday officially expanded into Japan in 2026. At a time when more runners are treating what they wear as another form of self expression, SlowSunday feels particularly well placed. The brand is not trying to tell everyone how fast to run. It is simply giving them something better to wear while finding their own pace. by @motion.report
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2 months ago
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Satisfy Coros Apex 4: Made to Wander COROS and SATISFY have come together for the SATISFY COROS APEX 4, marking SATISFY’s first piece of hardware and bringing the Paris running label’s design language into one of COROS’ most capable mountain watches. Built around the APEX 4, the collaboration introduces a crystallized black titanium bezel, engraved case back and two interchangeable straps, including khaki nylon and green silicone. The 46mm model uses a sapphire glass 1.3 inch always on display and offers up to 65 hours of GPS battery life. SATISFY also redesigned the experience inside the watch. Three exclusive faces organize information around the body, environment and training, giving runners quick views of recovery, heart rate, weather, weekly mileage, elevation and training load. Three workouts developed with SATISFY Pro Team athlete Stian Sommerseth are included as well. ( It is a collaboration that feels unusually natural. COROS brings the navigation, endurance and performance technology. SATISFY brings a perspective on running where equipment is expected to perform seriously without looking purely utilitarian. The SATISFY COROS APEX 4 is coming this Friday. by @motion.report
0
2 months ago
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Freaks Of Nature: Skincare Built For Movement Founded in 2024 by 11 time world surfing champion Kelly Slater alongside venture studio Squared Circles, Freaks of Nature⁠ approaches skincare less like beauty and more like performance equipment. Built around years spent surfing, training and living outdoors, the brand was created for skin constantly exposed to sun, sweat, wind, water and pollution. At the center of Freaks of Nature is the skin barrier. Working with microbiome scientist Dr. Elsa Jungman, the brand develops formulas intended to protect and strengthen the skin while maintaining its natural microbiome. Mineral sun protection is combined with bio based and biotechnology driven ingredients, translating systems found in nature into products designed to withstand movement and prolonged exposure to the elements. What began with Daily Defender SPF 30, Peak Performance SPF 50 and the Deeper Dive Hydrator has expanded into a wider performance care system. Sunscreen sticks and sprays now sit alongside deodorant, face wash and a skin focused electrolyte, pushing Freaks beyond traditional skincare and toward the idea of caring for the body from both the outside and within. That same thinking extends to the brand’s environmental approach. Freaks uses mineral sun protection, bio based ingredients and bottles made from recycled ocean bound plastic through Oceanworks. For a company built around people who spend their lives outdoors, protecting the environment isn’t treated as separate from performance. The two are presented as dependent on one another. Freaks of Nature ultimately proposes a different relationship with skincare. For athletes, surfers, runners and anyone spending significant time outside, skin becomes another part of the body that has to be prepared, protected and recovered. Rather than asking people to slow down to take care of themselves, Freaks is building products around the expectation that they won’t. by @motion.report
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2 months ago
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MISSION.247: Welcome To Hell On July 24, 247 by Represent hosted the second edition of MISSION.247, a 12 hour endurance competition combining trail running, SkiErg work and team strategy. The event brought together 200 athletes across 40 teams of five, all competing for a £10,000 prize. Each hour, at least two athletes from every team had to complete a 5.1 kilometer trail loop through Holme Styes in West Yorkshire, gaining more than 170 meters of elevation. Once the first runner returned, the team could begin collecting distance on the SkiErg before the next hour started. Trail loops earned five points, while every full 250 meters on the SkiErg added one. The format turned the race into more than a test of speed. Teams had to decide who would run, who would recover and when to push harder, balancing guaranteed trail points against fresh athletes for the SkiErg. After twelve hours, PHASE SEVEN won with 842 points and claimed the prize. MARCHON finished second with 829, while PHASE SEVEN 7 placed third with 826. MISSION.247 matters because it shows what the mission of a performance brand should be. Not simply selling people the uniform, but creating a reason to wear it, a challenge to prepare for and a community willing to suffer together. Few brands are building experiences this demanding, and even fewer have made that shared effort feel central to their identity. by @motion.report
0
3 months ago
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