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MOUD MEDIA | Marketing & Creative Agency

@moudmedia

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Full Service Creative Agency by @michaelmoudakis
Branding, Web Design, Photography, Videography, Meta Ads
Brisbane, Australia
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Over the last decade I’ve worked with startups, small businesses and global brands. And one key pattern kept appearing. What I noticed along the way was this: Most small and medium businesses don’t struggle because they have a bad product. They struggle because their brand, website and marketing aren’t working together. So I built MOUD MEDIA to solve that. Today I help businesses grow through a full service approach that combines branding, website design, content creation and paid advertising. Everything working together as one system. If you’re a service based business looking to grow your brand online, you’re in the right place. #marketing #creativeagency #australia by @moudmedia
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7 months ago
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You don’t need a bigger Meta ads budget. You can start with $20 per day, just follow this simple framework. Save this so you can come back to it. Here’s the framework: 1. Scroll-stopping content Pick content that looks native to the feed. Shoot on something like an iPhone or a DJI Osmo Pocket. When content looks too polished and high-end, people don’t engage with it as much. If it feels like an ad, they scroll straight past. 2. One clear, irresistible offer Figure out the one thing you actually want to push. A sale, a signup bonus, driving people to your Instagram to grow your following, whatever it is. Just get really focused on that single offer instead of trying to do everything at once. 3. Segment your audience Split your audience into warm and cold. Your warm audience is always more likely to connect and convert, they already know you. Your cold audience is your future customer, the new potential that hasn’t met you yet. Both matter, so create content that actually speaks to each of them differently. Get clear on who your audience is, the content that lands, and an offer people can’t refuse, and you’ve hit gold. That’s how you know you’ve got a winning strategy, no big budget required. #metaads #facebookads #smallbusinessmarketing #paidadsstrategy #marketingtips taken in Brisbane, Queensland, Australia by @moudmedia
4
3 months ago
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For a while, I was making content for everyone except myself. I was building brands, running campaigns, creating social content for clients every single week. But for MOUD MEDIA? I’d sit down to post and go completely blank. No real system, just pressure to figure it out in the moment. What changed was building actual infrastructure. My Notion content calendar has my pillars, my formats, what I’m posting and when. My Claude skills are trained on my brand voice, the way I actually talk, and what my audience needs to hear. I brief the concept. Claude writes the copy. I create the visuals. That’s it. The thinking happens before I ever pick up a camera. When you have a clear vision of what you’re making and why, content stops feeling like a chore. The storytelling becomes the easy part. That’s exactly what we help our clients build at MOUD MEDIA. A system that makes marketing make sense. #brandstrategy #branding #contentmarketing #smallbusinesstips #content taken in Brisbane, Queensland, Australia by @moudmedia
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4 months ago
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Levi’s didn’t pay a cent for one of the biggest brand moments at the 2026 World Cup, all thanks to their branding. FIFA’s “clean venue” rule means host stadiums have to remove all non-FIFA sponsor branding. Because Levi’s isn’t an official FIFA sponsor, their branding had to go. So Levi’s covered the batwing with a white tarp. But their logo is so iconic that hiding it just made it more obvious. People kept asking what was underneath and sharing the footage without being asked to. Then Levi’s leaned in. They updated their Instagram profile pic to the covered logo and posted the stadium footage themselves. It went viral. Tens of millions of views. A brand strong enough that censorship became content. At MOUD MEDIA, brand strength is what we build first, because a logo that’s recognisable even when it’s hidden is worth more than any ad spend. If you want your brand to do the heavy lifting, book a discovery call via the link in my bio. #branding #brandstrategy #levis #worldcup2026 #brandingtips taken in Levi's Stadium by @moudmedia
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4 months ago
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We had a luxury menswear client whose emails were technically fine. They just didn’t look or feel like them. Different colours to their identity, no narrative, nothing that matched the experience customers were used to in store. So we went back to basics. Pulled their actual brand palette into every send, built visuals that did more of the talking, and gave the copy a story to carry instead of just another sales push. One of those redesigned emails closed a single sale worth $25k. People don’t buy from brands that feel disjointed. They buy from brands that feel considered, even in their inbox. Want your email marketing to actually reflect your brand? Comment DISCOVERY and I’ll send you the link to book your complimentary Discovery Call. $550 value. No obligation. #brisbanemarketing #emaildesign #emailmarketing #brandstrategy #luxurymenswear taken in Brisbane, Queensland, Australia by @moudmedia
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4 months ago
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You don’t need 20 tools. You need 4 really good ones. Notion is my business brain. It’s my CRM, my client portal, my content hub, and it syncs straight to my Google Calendar. Everything lives in one place. Claude is my content partner. I’ve linked it to my Notion content schedule so I can plan, create, and execute content without starting from scratch every time. It actually knows my business. Adobe Express for when a shoot isn’t in the budget. Filter by “words” and tick “commercially licensed” and you’ll find high quality imagery you can actually use. Essential if you’re already on an Adobe subscription. And the most underrated one? WhatFont, a free Chrome plugin. Hover over any text on any website and it tells you the exact font. I use it constantly. At MOUD MEDIA we help build systems like this so everything from your brand to your content actually runs smoothly. #brandstrategy #smallbusinessowner #smallbusinesstips #branding #marketingtips taken in Brisbane, Queensland, Australia by @moudmedia
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4 months ago
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Google had a $2T branding opportunity and left it on the table. They own four of the most recognisable colours in the world. Red, yellow, green, blue. And instead of using them to build a system that actually means something, every icon got the same gradient treatment and now their colour identity has no distinctive meaning. Imagine if blue meant productivity. Docs, Sheets, Slides. Green meant communication. Gmail, Meet, Chat. You’d know what you’re opening before you even read the name. That’s not a design choice. That’s a strategy. And it’s the difference between a brand people remember and one they scroll past. At MOUD MEDIA, brand strategy is where we start every project, because looking good means nothing if it doesn’t mean something. Book a discovery call via the link in my bio. #branding #rebrand #googlerebrand #brandstrategy #branddesign taken in Brisbane, Queensland, Australia by @moudmedia
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4 months ago
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We gave away one thing most businesses wouldn’t dare show. We created a price list form on our clients website that has generated 424 leads and 20% email list growth. Zero ad spend. When people know what you offer and what it costs, they stop being curious and start becoming customers. Transparency isn’t a risk. It’s a strategy. It's a qualifier to weed out the 'curious' and find the 'customers'. Ready for leads that actually convert? Comment DISCOVERY and I'll send you a link to your complimentary Discovery Call. #brisbanemarketing #emailmarketing #leadmagnet #brandstrategy #servicebasedbusiness by @moudmedia
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4 months ago
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The one that comes up more than anything? Posting with inconsistent branding. Different fonts. Different colours. Different energy depending on who made the graphic that week on Canva. Good design is someone being able to recognise your brand without seeing your logo immediately. Every touchpoint is a chance to either build trust or break it, and mismatched visuals break it quietly, every single time. Consistency isn’t about being boring. It’s about being recognisable. And recognisable is what gets you remembered, referred, and BOOKED. If your brand looks different depending on the day, that’s not a content problem. That’s a brand problem. We help fix that and build brands people remember. Comment DISCOVERY below and I’ll send you the link to book your complimentary Discovery Call. #brandstrategy #branding #smallbusinesstips #branddesign #brisbanebusiness by @moudmedia
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4 months ago
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Everybody's thinking it, but nobody's saying it. @thebodyshop deserves a rebrand and here's how I'd do it. The Body Shop built its identity on activism and boldness but somewhere along the way, that story got lost in clean lines and neutral tones. @moudmedia builds brands that people remember. Comment DISCOVERY below and I’ll send you the link to book your complimentary Discovery Call. #BrandStrategy #Rebranding #BrandIdentity #BrandDesign #CreativeStrategy by @moudmedia
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4 months ago
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Most Meta ad campaigns are built around reach. The problem? Reach doesn’t pay the bills. Here’s what actually does: 🔥 An audience researched properly before a dollar is spent 🔥Creative that stops the scroll and says something worth stopping for 🔥A strategy that connects the ad to the landing page to the sale We’ve helped clients hit 10x return on ad spend on average. Not by spending more, just by being more intentional. Comment DISCOVERY below and I’ll send you the link to book your complimentary Discovery Call ($550 value, on me). #metaads #paidads #content #marketing #strategy by @moudmedia
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5 months ago
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Your product isn’t the problem. Your customer journey is. We built a custom branded quiz for @savourtheslowretreats that helped shoppers identify exactly which product was made for them. Five questions. Personalised result. Direct path to purchase. The launch hit 6 figures. If people are landing on your site and leaving without buying, let’s fix that. taken in Brisbane, Queensland, Australia by @moudmedia
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6 months ago
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