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M R I R T ⵎⵔⵉⵔⵜ مريرت by Laila Fadaoui

@mrirt.ma

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Where time slows, craft begins.
Bespoke Moroccan Beni M’rirt rugs the old ways,
intentional & timeless. Morocco | Switzerland

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« Savoir-faire, reduced to its essence. »

A bespoke round MRIRT rug in our olive green.

#mrirt #interiors #craft taken in House of Interiors by @mrirt.ma

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Je porte un attachement particulier aux artistes qui préservent les savoir-faire marocains, tout en les réinventant dans un langage contemporain. Laila Fadaoui fait désormais partie de ces artistes.

Née en 1996 à Zurich, Laila est une artiste et designer marocaine, italienne et suisse. Son parcours est porté par sa quête de renouer avec ses origines et de participer à la transmission de son heritage marocain.

Après des études en finance, elle se tourne vers l’entrepreneuriat et crée, à 23 ans, une première marque née du désir de mettre en lumière les savoir-faire de son pays d’origine, le Maroc. Elle s’intéresse aux territoires, aux matières et aux communautés qui les préservent. Elle porte un intérêt particulier au cuir produit à Fez et se rapproche de Mrirt, ville du Moyen Atlas, dont la tradition du tapis deviendra plus tard le coeur de son travail.

En janvier 2023, elle a 27 ans, elle decide de fonder la marque @mrirt.ma autour d’une conviction qui est de préserver ce metier qui résonne. Pour Laila, la laine, le geste et la connaissance artisanale doivent s’exprimer sans artifice, dans une esthétique dépouillée, simple et intemporelle. Elle lance une ligne de tapis épurée qui trouveront écho auprès des architectes et designers d’intérieur internationaux.

Derrière le tapis, ce sont ces femmes tisseuses marocaines qui marquent son coeur et son esprit. Profondément marquée par la transmission silencieuse de leur geste, elle perçoit le tissage comme un langage féminin, un espace de mémoire, de résilience et de création. Elle souhaite les honorer.

En 2024, son travail bascule progressivement du design vers l’art.

Laila interroge la symbolique de ces femmes. La fleur apparaît alors. D’abord dessinée instinctivement, la fleur accompagne une période de profonde transformation personnelle. Elle y reconnaît une métaphore de son cheminement : éclore, se déployer, perdre parfois ses pétales et puis renaître autrement comme un rappel de sa transformation, de ses épreuves, de sa reconstruction et du retour à soi. Elle devient son motif central, puis aujourd’hui sa signature.

Suite en commentaires ⬇️
@laila.fadaoui
@houseofinteriors.ch
@zurichdesignweeks

#art taken in Zürich, Switzerland by @mrirt.ma

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Balanced in deep contrasts with cool & light MRIRT shades. taken in Zürich, Switzerland by @mrirt.ma

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In “Where the Hand Remembers,” Laila Fadaoui, founder of the rug label MRIRT, uses art as a medium to explore questions of origin, materiality, and conscious craftsmanship. Curated by Myriem Himmich, founder of the gallery of the same name, the exhibition focuses on the dialogue between Moroccan craftsmanship and contemporary art, as well as the shared commitment to carrying on this heritage. Read more on designweeks.ch

DATE
18.-26.9.2026

OPENING HOURS
MON-FRI 11:00-18:00 SAT 11:00-17:00

◼️17.9.2026: Vernissage

ADDRESS
MRIRT STUDIO
House of Interiors
Grubenstrasse 6
8045 Zurich

More about the program on designweeks.ch
#zurichdesignweeks #zdw taken in Zürich, Switzerland by @mrirt.ma

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2 months ago

Summer wine and open doors made for good conversation.
HOI Summer Party 26! 🥂

Captured by Liv Burkhard @livapple taken in House of Interiors by @mrirt.ma

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3 months ago

Bespoke Mrirt Runner in our « Ash Blend »

#mrirtrugs by @mrirt.ma

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4 months ago

On the road to the middle atlas, where it all starts.

#mrirtrugs taken in Middle Atlas Mountains, Morocco by @mrirt.ma

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4 months ago

A Neverending passion for craft.

#mrirtrugs taken in House of Interiors by @mrirt.ma

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4 months ago

Boujaad Rug
Early 20th Century

The Middle Atlas has always spoken in wool….

Beni Ourain. Beni Mguild. Zemmour. Azilal. Boujaad. Mrirt and many more.

The specific rug in this image is a Boujaad, woven in the town of Boujaad, 119km from Mrirt, by a local women. (Beni Amir, Ourdirha and Beni Zemmour are the tribes). I share it here because it is one of the most honest examples of what lives at the deepest heart of every Moroccan rug.

This particular piece is a poppy meadow in the Middle Atlas in spring. Not interpreted. Not designed. Remembered. A woman materialised what she saw, what she felt, what lived inside her, at a time when making and meaning were not yet separated.

I missed this year’s breathtaking Moroccan spring, unfortunately. After a winter of unrelenting rain, Morocco bloomed like it had not in such a long time, but looking at this rug, I am not sure I’ve missed it at all.

Read more ->

Morocco - Spring 2026

•••

The Way II - 1969
Barnett Newman

Mrirt Rug - 1965

The question people return to, again and again, is why these rugs carry so many different names and why they resist easy identification. The answer is both simple and worth sitting with: there are no rigid rules. There never were. What gives a rug its face is a layering, first the woman who knotted it, then the tribe or city she belongs to, then the region and the mountains that shaped her. Each layer adds depth, and combined they produce something unrepeatable, something that cannot be reverse-engineered from pattern alone.

The differences in colour and motif, a Beni Ourain’s ivory and black geometry, the deep reds of Mrirt, the blues of the Mguild, are tendencies, not taxonomies. They emerge from shared histories, from landscape, from what is simply in the air of a place. And they shift across generations. They breathe, since each one has another story to tell.

Mrirt sits at the heart of the Middle Atlas, where these traditions converge and quietly inform one another. What unites all Middle Atlas rugs is not a specific pattern or colour, but the wool itself, the regional sheep, the techniques used, the density of knots creating the known alpine plushness that speaks directly to t taken in House of Interiors by @mrirt.ma

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4 months ago

Deep green hills you could almost touch with your eyes, air you can taste and craft embedded in every layer of it.

#mrirtrugs taken in Switzerland by @mrirt.ma

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5 months ago

A gentle start to the week, everyone. 🤎 taken in House of Interiors by @mrirt.ma

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5 months ago

One of the oldest tools in textile history.

While everything around it reinvented itself, this traditional weaving comb remained. Its logic untouched, some tools outlive every trend that tried to replace them.

Amazigh symbols of union and human connection, engraved into the very object that binds wool into something whole, a quiet proof of the deeper intention beyond function.

With every strike, the wool is pressed tightly into place. Knot by knot. Row by row. It is precisely this, the knotting ritual, still performed entirely by hand, without aid, without shortcut - that makes a Beni Mrirt rug unmistakable.

Each piece carries the weight of the refusal, to simplify, to accelerate, to compromise.

A ritual unchanged and the beauty, incomparable.

#mrirtrugs taken in Morocco, North Africa by @mrirt.ma

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