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SHEF CODES

@mrshefcodes

11.9K

followers

2765

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dubai,uae
global bass, r&b + hip hop
music, food + fashion
Decode Collective / Shef’s Kiss
@getbusy.party
@cookinwithshef
@decode.jpg

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🔈🔉🔊 by @mrshefcodes

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45

a year ago

Luxury Experiences in Dubai
@visit.dubai x @mrshefcodes

Link In Bio by @mrshefcodes

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3 years ago

you hear that?
@untoldfestivaldubai

🎥 @murphycaballero by @mrshefcodes

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3 years ago

driving y'all BACK TO SCHOOL! 🚌

Come ride with us for this one — with special people taking over the deck. 💿 by @mrshefcodes

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19 hours ago

NOW LIVE - AW26 eyewear

Eyes courtesy of:
@behruzmistry
@djtj__
@mrshefcodes

A LETTER FROM THE FOUNDER

Eyewear has always felt like a natural part of the IWYL world. Firstly, we are born and raised in Dubai where we wear sunglasses all year around. Secondly and most important, what we wear, the music we dance to, the places we go and the people we share them with are all part of the same story.

So it felt like the right time to create our first full eyewear collection — not just one or two styles, but a collection that genuinely feels like IWYL.

I’ve been involved in every part of the process, from the shape and fit to the colours and details, and I’m incredibly happy with where we’ve landed.

Seven new frames, ten in the collection and each with its own character, but all connected by the same idea: see things your own way, be real and be human.

Thank you to everyone who’s supported IWYL, worn us, looked through us, shared us, listened to us and been part of the community so far.

This one feels particularly special.

— Jay
Founder & Head of Design
I’LL WRITE YOU LETTERS

Mila sunglasses in bronze

Kiro sunglasses in gold

Alfa sunglasses

Aihtiram sunglasses in pearl

Marco sunglasses

Kiro sunglasses in charcoal

Mila sunglasses in misty blue by @mrshefcodes

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7 days ago

9x Night Vision
@uaezeekr by @mrshefcodes

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25 days ago

His own rhythm.

Dubai-based DJ @mrshefcodes brings a distinct point of view to both his sound and his style, always personal, never predictable: ”Write your own rules.”

Featuring @mrshefcodes

By @tribewnos @joshuaamiles & @Untldshots

Explore the full collection at the link in bio.

ستايل بإيقاعه الخاص.

صوت خاص، أسلوب خاص، وطريقة تعبير لا تشبه سواها. تعرّفوا على @mrshefcodes، دي جي من دبي.

”اكتب قواعدك بنفسك.”

بمشاركة @mrshefcodes

تصوير @tribewnos @joshuaamiles & @Untldshots

اكتشفوا المجموعة كاملة عبر الرابط في البايو. by @mrshefcodes

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a month ago

in it for the long run
shouts to the crew
@theeuncommonclub, @pblkaffairs & @offpace.mvmnt by @mrshefcodes

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a month ago

“home run”
opening track, back like I never left
thank you Colombo
thank you @tharooftoptakeover by @mrshefcodes

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2 months ago

time check
@esquiremiddleeast x @breitling
25.06.26 taken in Atlantis The Royal by @mrshefcodes

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3 months ago

🗣️🗣️🗣️
@pluggedindxb by @mrshefcodes

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3 months ago

3 days. 360 degrees of craft, heritage and sound.
thanks to @the_macallan for trusting me with the soundtrack for an incredible multi-sensory journey.

shouts to @tammyurwin for bringing me in to curate the space. taken in Rose Bar Dubai by @mrshefcodes

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4 months ago