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MSL Global

@msl_global

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Global PR & strategic communications agency, part of Publicis Groupe.
2,000+ people. 100+ offices worldwide.
Earned-first influence.

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4 months ago

Day one, and we’re already bringing Lions home. 🦁🦁🦁

MSL and its clients take home THREE trophies, including top honors – a Grand Prix and Silver in the Pharma Lions for Relax Your Tight End with @NovartisUS, as well as a Bronze Health & Wellness Lion for Vaseline and The Real Nigerian Prince with Vaseline (Unilever).

Congratulations to our teams and clients across the globe on this influential, impactful and industry-leading work. We could not be prouder to share these honors with such a special group 👏

#influenceimpact #MSLeading #client #CannesLions @Cannes_Lions @QuadrantMSL @MSL_USA Promotional poster for the 2026 Cannes Lions Awards featuring bold text that reads "Winner." The Cannes Lions and MSL logos are displayed at the bottom. The background features a pattern of metallic lines. by @msl_global

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4 months ago

🦁 18 Cannes Lions shortlists for MSL from this weekend's shortlists – across Social & Creator, Entertainment, Media, Pharma and Health & Wellness.

To every team and partner – huge congratulations to be spotlighted on the global stage.

The Dr Pepper Jingle – Dr Pepper (Keurig Dr Pepper)
🏅🏅🏅🏅Social & Creator Lions
🏅 Entertainment Lions
🏅 Media Lions

Olympic Rings Pasta - International Olympics Committee
🏅 Social & Creator Lions
🏅 Entertainment Lions for Sport

GamiFries – McDonald's
🏅 Social & Creator Lions

Relax Your Tight End – Novartis
🏅🏅🏅Pharma Lions
🏅 Entertainment Lions for Sport

Vaseline (Unilever) – Vaseline and The Real Nigerian Prince
🏅 🏅 🏅 Social & Creator Lions
🏅 Health & Wellness Lions
🏅 Media Lions

More to come this week! 🤞

#influenceimpact #MSLeading #CannesLions #client @msl_usa @msl_uk @quadrantmsl_ @cannes_lions Poster for the 2026 Cannes Lions Awards. Bold text in the center reads "Shortlisted" in yellow. Background features diagonal lines, and logos for Cannes Lions and MSL are at the bottom. by @msl_global

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4 months ago

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4 months ago

Not every idea belongs on a global stage. This one does. 🌍

@SONICDriveIn’s Unicorn Horn Straw is shortlisted at the @PRWeek Global Awards – recognized among work that defines impact at the highest level of our industry.

What started as a product launch became a cultural artifact, proving how earned-first creativity can turn a single idea into something people participate in.

Huge congratulations to SONIC and the teams behind it. 👏

#influenceimpact #MadeByMSL #MSLeading #PRWeekGlobalAwards #client by @msl_global

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6 months ago

Huge congratulations to Rebecca Grant and Tom Malcolm, named to the 2026 @PRWeekUK Power Book! 🌟

Bex and Tom bring sharp vision and bold ambition to the work, raising the bar and shaping the next era of influence.

We’re also celebrating Tom’s ranking in the PRWeek UK Consumer Power Book, recognizing his leadership and impact on MSL UK and Salterbaxter.

#influenceimpact #MSLeading #PRWeekPowerBook A person in a pink shirt is seated, smiling in front of a cityscape background. The text reads "Rebecca Grant" and "UK CEO & EMEA CCO, Influence." A "PRWeek Power Book 2026" card is at the bottom. by @msl_global

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7 months ago

AI is reshaping how influence works, with LLMs now sitting between brands and their stakeholders, shaping visibility, trust and decision making in real time. We help clients operate on both sides of that shift. Building tools and agentic solutions that make teams more effective. Guiding strategy where reputation is actively mediated by AI systems.

This is at the core of what we do – and why MSL has been named a top technology PR agency by PRovoke Media.

#influenceimpact #MSLeading The image features bright yellow and white text on a dark green background with abstract light patterns. The text reads: "The 40 Best Technology PR Agencies in the World." by @msl_global

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8 months ago

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8 months ago

🏆 There are awards — and then there are the Global SABRE Awards, celebrating the very best in earned creativity.

This week MSL was named 2025 SABRE Global Agency of the Year by PRovoke Media, a win powered by earned influence that sparks real impact.

This honor is a testament to the unmatched connectivity, cultural fluency and bold leadership across the MSL global network. Together we don’t just cross borders, we break them — driving relevance and results wherever we go.

Here’s to influence. Here’s to impact. Here’s to #MSLeading. 🥂

#influenceimpact #GlobalSABRE MSL named 2025 SABRE Global Agency of the Year by @msl_global

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a year ago

Three wins. One vision. Influence with impact ✨
🏆Asia-Pacific Agency of the Year
🏆Asia Agency of the Year
🏆Best in Consumer Services (Retailers) - IKEA IKONIC 2.0 with @MSL_India
🏆Best in Innovation/Print B2B Media - CreditorWatch Always On PR Program with @HerdMSL

Grateful to our people, partners and clients for pushing boundaries with us — and proud to stand among the region’s most inspiring and influential agencies.

Read more in @PRovoke_News, link in bio.

#influenceimpact #MSLAPAC #PRovokeAP Graphic with text announcing MSL wins at PRovoke Asia-Pacific SABRE Awards, featuring stylized trophy images on a black background. by @msl_global

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a year ago

We’re thrilled to be shortlisted in the @Provoke_News Agency of the Year awards across APAC, Australia (@HerdMSL) and India (@MSL_India)! 🎉

This recognition would not be possible without the trust of our clients, the passion of our teams and the support of our partners! ✨

#influenceimpact #mslAPAC #MSLeading by @msl_global

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a year ago

We're proud to share that MSL APAC teams have been shortlisted for nine SABRE Awards by @PRovoke_news — a strong recognition for the excellence delivered across the region. 🙌

Congratulations to @HerdMSL, @MSL_India and MSL Malaysia for this outstanding achievement! 🌟

#influenceimpact #MSLAPAC #MSLeading #client by @msl_global

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a year ago