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Widow & Mama
Founder & CEO @balcony8brandburo
Emirates Woman of the Year (2025-2026)
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In a city like Dubai, routine can be crazy elusive, yet @700padelandfitnesshub has been my anchor. It’s where I’ve trained with focus, pushed harder alongside my padel partner, learned from coaches who never let me plateau, and discovered a community that makes my discipline feel deeply meaningful. 

What began as a distraction from unimaginable grief has become a ritual of movement, wellness, and connection. A personal quiet force that has helped me rebuild while raising two inspiring little girl titans.

Turning pain into strength is absolutely possible, but it doesn’t arrive at your doorstep. It’s a messy, difficult, soul-challenging ‘inside job’, built moment by moment... 

To my family, my padel partner, my coaches, friends, and the fortress of women who have surrounded my girls and I with unwavering belief: thank you. You carried me when I wasn’t sure I could take the next breath. 

You know who you are, and this post is for you - with all my gratitude, from my heart to yours. x

#PadelLife #DubaiCommunity #700Padel #WellnessRituals #PadelCommunity #Widow #Trauma #Resilience #GriefJourney #Padel #Discipline #Rebuild @ileana4529 @pguarivi @el_profe_hernan @franco.vandelli @rancho_ip by @mswinzel
16
a year ago
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What a night! Surrounded by the unstoppable spirit of women who rise, rebuild, and redefine what’s possible. Grateful beyond words to stand among such inspiring souls. 

I heard my name called for Resilience. A word I’ve physically lived, not just learned. Hoping my story inspired the narrative that strength can be soft, and survival can be beautiful. 

Thank you, Emirates Woman, for this honour and to every single person who’s held space for me (and held me up), along the way - you know who you are…

To my sisterhood that showed up for me last night, j’adore! You literally rock my world and this award is yours too 🤍

It also took a ‘team of talent’ in this beautiful Dubai community to get me red carpet ready. 

To my extraordinary stylist @mrstapel, thank you! You surrounded me with not only an all star team, but beautiful humans that made this moment even more surreal. I loved working with you!

Effortless upstyle by the extremely creative @marcella.beautyartist. My deeply spiritual colorist that always gives me my ‘buttery blonde’ @mariadowlingdubai. Soft, natural make up with this beautiful soul @mabys_art.

For everyone asking me about my magnificent dress - it was made in heaven (with absolute precision) by @fayezzat at her extraordinary @lateliermiddleeast. There was no other dress for me in the world, thank you!

To the best team at @hortman.clinics (my second home), for getting my skin red carpet ready. The care and professional experience has been next level! @anastasiia.hortman @rebeccatreston @danielle_skinspecialist 

#EmiratesWomanAwards2025 #EWA2025 #WomenOfTheYear2025 #CelebratingWomenUAE #WomenInLeadershipUAE taken in Mandarin Oriental Jumeira, Dubai by @mswinzel
53
a year ago
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Words can’t capture how proud I am of you, @rebeccatreston. Watching you win the tech category at the Emirates Woman Awards is nothing short of inspiring. You’ve worked so hard, overcome so many challenges, and continue to shine so brightly.

You’ve been my rock, my cheerleader and my Dubai sister - we’ve been through it all together! Seeing you stand in your power tonight fills my heart with so much love and admiration. 

Here’s to your endless brilliance, beauty, and strength. The world is lucky to have you - and I am blessed to have you right by my side! #ProudBestie #EmiratesWomanAwards2024 #TechQueen #ThroughThickAndThin #SisterhoodForever Wearing : @maygelcoronelofficial #maygelcoronel taken in One&Only One Za'abeel by @mswinzel
19
2 years ago
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If you’re wondering how life’s going, this is 8x speed on the court is fairly accurate in terms of what’s going on in my head. Just add two children, three active businesses and two reno/fitout projects - all at the same time. Grateful for it all, but slightly out of breath! 😂 by @mswinzel
1
4 days ago
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6 Transform Awards! These wins 100% belong to the people behind the work.

To our amazing team @balcony8brandburo, thank you for the creativity, passion and craft that turn ideas into impactful brands coming out of our agency.

To our clients @Hilton, @fundamentalhospitality and @aldar, thank you for trusting us, challenging us and empowering us to create bold work with big personality.

And a huge thank you to @TransformMagazine for recognising the work we’re so proud to create together.

Another night for the history books✨ by @mswinzel
20
12 days ago
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God knew exactly what He was doing when He placed these two souls in my care…

He knew they would stretch my heart beyond anything I believed it could survive. He knew they would expand the capacity of my vessel until it could hold both unimaginable loss and impossible love. 

Leni Love and Noä Star, a new school year begins… Go boldly, my beautiful girls. I am right here beside you. Always. 

Your ‘Queen Mama’ ❤️

Girls hair by @houseoforgaenic.dubai / @thomas_brockmann_knoedler taken in Dubai by @mswinzel
19
a month ago
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We met on set 15 years ago, and somewhere along the way this NYC gangster-girl became my ride or die. Thank you Jolianne for walking through this beautiful, messy life beside me. Adore you! And @chefizu, respectfully, you’ve ruined us. We can no longer pretend to enjoy average food… Thank you team @sirene_dxb 🤍 taken in Sirene by GAIA by @mswinzel
2
3 months ago
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True leadership often emerges from life’s most difficult chapters, and Ursula Winzel’s journey reflects that truth clearly. As the founder and CEO of BALCONY8 BRAND BURO, she has built a respected branding agency on the philosophy that brands are human first, shaped by emotion, culture, and authentic storytelling rather than aesthetics alone. Balancing the roles of widow, mother, and CEO, her recognition as an Emirates Woman for 2025 highlights how resilience and empathy can define both personal strength and professional excellence. 

#uaestoriesofficial #uaestories #UrsulaWinzel #BALCONY8BrandBuro #WomenInLeadership by @mswinzel
7
4 months ago
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Last night I did 22 kilometres on a bicycle at the Meydan loop. Something I hoped to do one day, but it took a couple of years of encouragement from some of my amazing cycling-enthusiast friends…. (This girl was a bit too preoccupied with padel!)

Thank you Carolina for encouraging me to try something new, for cheering me on, and for reminding me that growth often starts with a simple “come on, let’s do it.”

There’s something special about women who help other women discover strengths they didn’t know they had and I’m so grateful to @carolinaack for being by my side all the way.

Fighting against the wind was pretty wild, and so was staying stable on the bike with balance - but mainly it was about possibility.

And that felt pretty damn wonderful! by @mswinzel
16
4 months ago
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The strongest version of me isn’t the one that survived my story. It’s the one that fought hard to figure out how to enjoy life again... For the longest time I felt like I couldn’t breathe. I literally couldn’t imagine ever feeling light again. Well, here we are! Because a woman who has walked through fire definitely appreciates sunshine differently. #resilience #healing #griefjourney #5years #seychelles☀️ taken in Seychelles, Mahè Island by @mswinzel
8
4 months ago
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If lost, kindly return me to Seychelles…. 🌴 by @mswinzel
13
5 months ago
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Being invited to judge the Transform Awards Europe 2026 this year feels deeply meaningful. 

To be asked to sit on a small global panel reviewing the Special Recognition categories (and in particular Brand Strategist of the Year), is not something I take lightly. 

As a Brand Strategist myself, I know what sits behind that title. It’s not just beautiful decks or clever positioning lines. It’s the late nights interrogating the brief. The tension between commercial ambition and cultural truth. The responsibility of shaping something that will guide businesses, teams and communities for years to come. Strategy is invisible when it’s done well - but it changes everything. 

Europe has long been a benchmark for intellectual rigor and creative bravery in our industry. To help evaluate the very best strategic minds across the continent is both humbling and energising. I am excited to read the thinking, challenge the assumptions, and celebrate the work that truly moves brands forward.

Grateful for the trust @transform_magazine. Ready for the responsibility. And very curious to see the work that defines this year’s European brand leaders. 

#TransformAwards #brandstrategy #branding #brandingagency 📸 @hywellwaters by @mswinzel
12
8 months ago
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