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MTW Agency

@mtw_agency

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šŸ“LA ā€¢ NYC
šŸŒŽGlobal Culture Marketing
šŸ¤Talent Partnerships
šŸ¤³Influencer Marketing
šŸŽ¢Experiential Marketing
šŸ“§Inquiries: [email protected]
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From the giant donut at @randysdonuts to a limited-edition @themarathonclothing tee, this was a fun one to help bring to life. For the launch of @thedropfx our team at MTW worked with FX/Disney to build partnerships around the city at the heart of the story: Los Angeles. To create buzz beyond the screen, we developed partnerships across some of Los Angelesā€™ most recognizable cultural touchpoints, spanning food, fashion, coffee and community. That took shape through: ā€¢ Randyā€™s Donuts: a takeover of the iconic Inglewood donut billboard, plus custom packaging in-store. ā€¢ Marathon Clothing: a custom The Drop T-shirt for VIP seeding and fan giveaways. ā€¢ @marathonburger : The Drop Meal and branded meal boxes across all four locations. ā€¢ @findyourhilltop : custom drinks, cups and sleeves, kicking off with a 400-drink giveaway. ā€¢ @blackxtheblock : community events in Chicago and LA, extending the campaign through its network of local brands. Thank you to our partners, the teams at FX/Disney, and everyone who brought this to life. by @mtw_agency
1
23 days ago
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Weā€™ve been quietly building something new at MTW. Alongside our client work, weā€™re starting to develop data products that help us (and hopefully the industry) make smarter cultural marketing decisions. The first is More Than Lyrics. A free tool that analyzes brand mentions across music from songs released in 1990 through todayā€™s Spotify Top 100 to help uncover how brands show up in culture. Why lyrics? Because long before influencer marketing existed, artists were influencing what people wore, drank, drove, collected, and aspired to own. A lyric wasnā€™t just a lyric, it was a cultural co-sign. Thatā€™s why we called it More Than Lyrics. A few ways to use it: If youā€™re a music and marketing nerd like us: Itā€™s simply fun to explore. If youā€™re a brand: See whether youā€™re being mentioned, whoā€™s mentioning you, and more importantly the sentiment behind those mentions. Not every lyric is a positive endorsement. (Sprite and Target are two great examples.) If youā€™re a marketer: Discover partnership opportunities hiding in plain sight. See which brands are organically appearing in todayā€™s biggest songs, whoā€™s driving those conversations, and where competitors may be winning or missing entirely. If youā€™re an agent/manager: Search and discover every brand that your artist has mentioned in their songs. Uncovering valuable insights to generate deal opportunities. This is just Version 1. Weā€™re excited to keep expanding this into a broader suite of cultural intelligence tools that help brands understand whatā€™s happening in music and eventually, culture at large. Itā€™s completely free to use. Have fun exploring, and weā€™d genuinely love your feedback, good, bad, or otherwise. https://music.mtwagency.com/ @mtw.intelligence @mtw_agency by @mtw_agency
4
3 months ago
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Today weā€™re proud to celebrate the launch of the @iambeckyg x @patron x Isla Urbana Rainwater Project Limited-Edition Collection. šŸ’ššŸ’§ The best partnerships create impact. This collaboration supports the installation of 200 rainwater harvesting systems for families across Jalisco, Mexico through PATROĢNā€™s partners at Isla Urbana, helping bring greater access to one of lifeā€™s most essential resources. Born from that shared purpose, the Rainwater Project Limited-Edition PATROĢN Silver honors the vital role of water through two limited-edition offerings: 1) An exclusive drop of a PATROĢN Silver bottle designed by Becky G, available in limited quantities, each finished with a custom cork and wearable scarf. The bottleā€™s blue and green tones reflect both the importance of water and the longstanding relationship between Becky G and PATROĢN. 2) A collectible tin that was inspired by the exclusive bottle designed by Becky with similar waves of blue and green, and includes a standard bottle of PATROĢN Silver. Available at spirits retailers nationwide. Weā€™re grateful to play a part in creating this impact with the teams at PATROĢN, Becky G, Isla Urbana, and everyone who helped bring this vision to life. by @mtw_agency
7
3 months ago
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No one knew exactly how the Knicksā€™ championship run would play out, but with each game, it became clear New York was building toward a once-in-a-generation cultural moment. Rather than waiting for the outcome, our teams worked alongside our partners at BACARDIĢ and PATROĢN to ensure the brands were authentically positioned if and when New York got its celebration. For BACARDIĢ, the connection was rooted in heritage. Jose Alvarado and the brand share Puerto Rican roots, and BACARDIĢā€™s custom Puerto Rican flag bottle became more than a product, it became part of the celebration itself. From the Puerto Rican Day Parade and Knicks Championship Parade to an afterparty at the iconic TonĢƒitaā€™s, the brand showed up naturally in the moments that mattered. For PATROĢN, the opportunity grew from the brandā€™s Amazon NBA campaign featuring Josh Hart. We joined forces with PATROĢN, OMD, M Booth, and other partners to help amplify the cultural momentum surrounding the celebration. From post-game interview mentions and custom bedazzled bottles to locker room celebrations and parade-day toasts, PATROĢN became a meaningful part of Joshā€™s championship story. And the celebration didnā€™t stop there. We extended the moment with @jordynwoods who joined the parade festivities with a PATROĢN El Alto Mini tucked inside her now iconic lucky orange bag. @patron @bacardi @jhart @therealgta #knicks by @mtw_agency
2
4 months ago
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And for Act 2 of the @zoesaldana x @greygoose partnership, Zoe helped usher in ā€œBerry Seasonā€ with the launch of Grey Goose Berry Rouge through a series of playful new spots. Fresh creative, premium energy, and a partnership that continues to evolve alongside the brand. MTW Agency led the partnership strategy and negotiation behind the collaboration. šŸŖ暟«šŸ“šŸø by @mtw_agency
1
5 months ago
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New era, same partnership. As @iambeckyg enters her ā€œMarathonā€ era, @patron is there for every step, celebrating the growth, the vision, and the next chapter. A partnership that keeps pace. by @mtw_agency
6
6 months ago
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The glow up continues āœØ Weā€™ve been building with @cocojones and @greygoose over the years, from milestone moments like the Grammys to whatā€™s unfolding now. Supporting her new single LUVAGIRL while introducing Berry Rouge, a new chapter for the brand, in a moment that reflects Cocoā€™s evolution and continued rise. Up from here. by @mtw_agency
1
6 months ago
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Another #Domopalooza in the books with our longtime partners at @domo a company leading the future of AI and business intelligence. For the 2026 lineup, we curated and booked OneRepublic, Busta Rhymes, and Josh Turner, bringing together a cross-genre mix of music that reflects the breadth of Domoā€™s audience and ambition. We also programmed a fireside conversation with Ryan Tedder and Josh James, exploring the future of AI, its impact on the music industry, and Ryanā€™s perspective as both an artist and investor at the intersection of technology and culture. Over the years, weā€™ve helped shape the Domopalooza stage with iconic talent including Pitbull, Ciara, Ludacris, Zara Larsson, Nicole Scherzinger, Nelly, Lil Jon, and Dan Reynolds among many others. More than a decade in, this partnership continues to evolve, grounded in a shared belief that music and technology together drive real business impact. Looking forward to whatā€™s next with this visionary client. by @mtw_agency
0
6 months ago
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Guillermo del Toroā€™s first-ever commercial. @gdtreal MTW Agency brought the Oscar winning director on to helm @patron The Perfect Pour, a film that transforms a simple act into something cinematic, intentional, and deeply crafted. Every frame, every detail, considered. A true reflection of an uncompromising creative vision, matched by a brand built the same way. An experience working alongside a visionary and a world-class team. by @mtw_agency
2
7 months ago
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@greygoose x @heidiklum Partnership by MTW Agency for The Devil Wears Prada 2. A global campaign built to translate an iconic film into culture, experience, and product. From concept to global rollout, this is what it looks like when the right brand meets the right talent with the right idea. by @mtw_agency
1
7 months ago
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An iconic Latin anthem, reintroduced for a new generation. We brought together @tainy and @bacardi to remix ā€œTu Sonrisaā€ - one of the most iconic Latin records of all time into a global campaign moment. From concept to execution, this was an intentional strategy to bridge generations of culture: honoring Elvis Crespoā€™s legacy while tapping into the sound of today through the #1 Latin producer in the world. Now live in Bacardiā€™s new global TV spot. Few brands can tap into global Latin culture this authentically and weā€™re proud to have made the partnership happen. by @mtw_agency
3
7 months ago
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Wondaween is what planning Halloween in June looks like šŸ‘»šŸ’€. Weā€™re proud to have helped bring together @bacardi + @janellemonae for a partnership that embodied creativity, community, and pure Halloween magic. šŸ‘šŸ‘ to @janellemonae and her team, our partners at @bacardi, and all the agencies who helped make Wondaween a cultural moment to remember. A team effort and proof of what happens when bold ideas, brave clients, and iconic talent come together. šŸŽƒ @janellemonae, the new Queen of Halloween šŸ‘‘ by @mtw_agency
1
a year ago
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