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Mumpower

@mumpower_au

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💡 Inspo + brands that get #mumlife
⭐ Home of Mumpower Approved™
👇 Mums: Sign up to trial products + rate brands
👇 Brands: Get in front of more mums
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You know that feeling when you discover a brand that actually gets you? 🤩 From baby gear to beauty hacks, home must-haves to money tips - it just fits your life as a mum? Now imagine having a say in shaping those kinds of products! That’s what we do at Mumpower. We team up with brands that truly value mums and want YOU to be part of the process. Whether that’s through product reviews, online surveys, or exclusive panels, you'll get the chance to: 🫶 Try new products (for free!) 🫶 Share your honest opinions 🫶 Help brands create better things for mums 🫶 AND go in the draw to win prizes If you want your voice heard and love discovering brilliant new finds, this is your moment. 💥 It’s fast, free and easy to join. Hit the link in bio and become part of the Mumpower family today! #mumpower #mumsofinstagram #brandpartners #productreviews #marketresearch #mumlife by @mumpower_au
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2 years ago
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Are you a content creator or influencer ready to team up with brands your audience will actually love? At Mumpower, we connect incredible mums with leading brands across beauty, lifestyle, parenting, home, wellness and more. Think: home appliances, skincare, kids’ toys, fashion, eco-friendly, home maintenance essentials, you name it. 😍 Whether you’re a: 👶 New or pregnant mum 🍽️ Foodie mum 🔧 DIY mum 👗 Fashionista mum 💅 Beauty mum 🌱 Eco-conscious mum …or just love creating content that connects - we’ve got something for you. Our collabs opportunities will appear straight in your inbox, and we’re all about clear briefs, consistent comms, and respecting your time. Because we get #mumlife. ✅ No commission ✅ Free to join ✅ First dibs on the hottest new collabs Join the Mumpower creator network today- it's fast, free and built for mums like you. 💌 Hit the link in bio to get started! #mumpower #mumsofinstagram #muminfluencer #influencermarketing #influencers #collabs #mumlife #brandpartners #collabs #smallbusiness #mumssupportingmums #UGCforbrands #mumlife by @mumpower_au
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2 years ago
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Ready to fast-track growth with the world’s most powerful consumer? At Mumpower, we work exclusively with brands ready to connect with the decision-maker behind most household purchases - Mums. We’re not just another marketing agency. We're a proven growth engine built with deep knowledge of how mums buy. Our solutions are designed to increase engagement, accelerate her journey, and drive real sales. What we offer: ✨ Market Research ✨ Influencer Marketing ✨ UGC Creation ✨ Product Trials & Reviews ✨ Creator Events ✨ Team Training & Corporate Masterclasses Every service we deliver is backed by data and insight into exactly how, what and why mums buy, so you’re not guessing, you’re growing. If you're ready to amplify your brand with real commercial outcomes, book a 15-min discovery call via the link in bio. #Mumpower #mumsofinstagram #marketingtomums #muminfluencers #consumerinsights #UGC #productreviews #marketresearch #collabs by @mumpower_au
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2 years ago
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Springfree Trampoline has earned Mumpower Approved status across three seals including: Trusted by Mums | Recommended by Mums | Loved by Mums™ and it’s easy to understand why! We’ve had our Springfree Trampoline for years now and it’s great for the kids to burn their energy. It still looks great and is amazing quality. A must-have for any backyard! If you are looking for a trampoline that mums love, check out @springfreeaunz @mumpower_au #mumpower #mumpowerapproved #productreview #springfreetrampoline taken in Sydney, Australia by @mumpower_au
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3 hours ago
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Looking for trusted products to support your breastfeeding, pumping and breast care journey? Australian Mums have spoken! 💛 Here's what you need to know about Medela: ⭐ 4.45/5 customer satisfaction rating 💙 95% of Medela users trust the brand 💛 92% would recommend it Mums told us they value Medela for its comfort, reliability and hands-free flexibility, with some also recognising the brand from their hospital experience. Medela offers both hospital-grade and hands-free pumping options. Congratulations to @medelaau on earning all three Mumpower Approved™ seals, Trusted, Recommended & Loved by Mums! 🎉 Have you used Medela on your feeding journey? 👇 by @mumpower_au
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a day ago
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At Nido Early School, it’s been wonderful to see my daughter build confidence and develop her early literacy and numeracy skills, while enjoying new experiences and milestones along the way. Nido Early School is now Mumpower Approved™ across all three seals — Trusted by Mums, Recommended by Mums and Loved by Mums, recognising the experiences and standards that matter to mums. It’s lovely to know Nido Early School is trusted, recommended and loved by mums too. If you are looking for childcare options that mums love, check out @nidoearlyschool @mumpower_au #mumpower #mumpowerapproved #NidoEarlySchool #MumpowerApproved #earlylearning by @mumpower_au
31
3 days ago
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🎉 You had your say. These are the brands that got your approval. For 17 years, Mumpower has championed the voice of mums. We listen to what you buy, what you trust, what you recommend to other mums and why. And now, together, we’ve turned that voice into something new. ⭐ Mumpower Approved™ is Australia’s mum-led seal of approval. Over 1,000 mums in the Mumpower network helped us first understand what a brand needs to do to genuinely earn your trust, recommendation and love. You helped us set the standard. Here’s what a brand has to achieve to earn a Mumpower Approved™ seal: 💙 Trusted by Mums: 90%+ of mums who have used or purchased the brand positively TRUST it. 💛 Recommended by Mums: 90%+ of mums who have used or purchased the brand RECOMMEND it. 💙 Loved by Mums: An average customer satisfaction rating of at least 4 out of 5 stars. Then, with your input, we put brands to the test. In our first Mumpower Approved™ assessment, 2,391 Australian parents rated brands, sharing ratings, reviews, videos and plenty of opinions. 🙌 And these are the first brands in Australia to meet those standards and become Mumpower Approved™: ⭐ Medela ⭐ Springfree Trampoline ⭐ GAIA Natural Baby ⭐ Nido Early School ⭐ Nuby ⭐ Baby Sensory & Toddler Sense Swipe through to check them out. 👉 And importantly, brands can’t buy a seal. Taking part doesn’t guarantee they’ll receive one. They have to earn it. Soon, you’ll start seeing Mumpower Approved™ seals online and in-store, giving you a simple signal that Australian mums trust, recommend or love that brand! And this is only the beginning. Mums: Want to have your say on the next brands we put to the test next? 👇 Join the Mumpower network. Trial products. Rate brands. Win prizes. Link in bio. THANK YOU to every mum who helped us create Mumpower Approved™ and put our first brands to the test. This really is your seal of approval. ❤️ by @mumpower_au
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13 days ago
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We’re excited to officially announce our lucky prize winners for the Mumpower approved mum-led seal of approval rate and win campaign. 🏆 Springfree Trampoline — valued at $1,799 RRP Winner: Lauren W, NSW 🎁 Medela Motion InBra Bundle Pack — valued at $506 RRP Winner: Sucharita, VIC 🎁 Baby Sensory or Toddler Sense Classes Term Voucher — valued at $200+ RRP Winner: Parneet K, VIC 🎁 Nuby Rapid Essentials Infant Accessories Pack — valued at $154.97 RRP Winner: Caitlyn B, QLD 🎁 Nuby Toddler Favourites Pack — valued at $84.93 RRP Winner: Georgina S, SA 🎁 GAIA Natural Baby Skincare Bundles x 3 — valued at $87.75 RRP each Winners: Elizabeth J, QLD • Kayla C, VIC • Nicole W, QLD A huge congratulations to all our winners! 🎉💛 We will be in contact this week to arrange your prizes. by @mumpower_au
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2 months ago
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Mumpower Approved is live! Have you entered yet for your chance to win over $3000 in prizes, just by rating a selection of family brands? Hurry the opportunity ends Midnight AEST Sunday 26th July 2026. Visit link in bio to enter. Giveaway is open Australia-wide T&Cs apply. The winners will be posted on our feed so make sure you follow our page and keep your eyes peeled! 👀 This giveaway is not sponsored or endorsed by Meta. #mumpowerapproved #mumpower by @mumpower_au
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3 months ago
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Dad's buffet anyone? 🥣🍳🥗 #mumlife #repost by @mumpower_au
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4 months ago
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Girls night loading...run don't walk 🏃‍♀️#mumlife #repost @laurenagans by @mumpower_au
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4 months ago
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Yay 🥳 Mumpower Approved has officially launched, Australia's mum-led seal of approval. And we'd love your help. We're asking mums and creators to rate a selection of family brands and tell us if they are truly approved by Mums! It takes around 10 minutes. You'll go into the draw to win 1 of 8 awesome prizes! Including a Springfree Trampoline valued at $1,799 RRP!! Other prizes: 🎁 Medela InBra Bundle Pack x 1 🎁 Nuby Toddler Favourites Pack x 1 🎁 GAIA Natural Baby Skincare Bundles x 3 🎁 Baby Sensory or Toddler Sense Classes x 1 🎁 Nuby Rapid Essentials Infant Accessories Pack x 1 Total Prize Pool: $3,157 RRP The winners will be posted on our feed so make sure you follow our page and keep your eyes peeled! 👀 Giveaway is open Australia-wide and closes midnight Sunday 26th July 2026 AEST. T&Cs apply. This giveaway is not sponsored or endorsed by Meta. To Rate & Win see link in bio https://linktr.ee/mumpower_au Good luck! by @mumpower_au
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4 months ago
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