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MWD Creative Agency

@mwdcreativeagency

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Global Brand Experience + Production Agency
Mailers: @mwdmailers
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What happens in the shower stays in the shower...until now! This is how we turned the topic of hair shedding into a lux experience for Pantene’s new “Abundant and Strong” line. At the center of the space was a large shower installation reimagined in a way that made people stop, look, and engage. Around it, guests were invited to receive a scalp analysis using a trichoscope to better understand their scalp health. Guests could also test and experience the products firsthand and play a custom Plinko game for prizes. Concept + Design + Production | @mwdcreativeagency Brand | @pantene PR | @msl_canada Photography | @photosbywilsonszeto #Pantene #abundantandstrong #PopUpExperience #ExperientialMarketing #BrandActivations by @mwdcreativeagency
8
24 days ago
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Everyone deals with hair shedding, our pop-up for Pantene’s new Abundant & Strong line put that personal (and often unspoken) experience on full display. We wowed guests by designing and creating an oversized bathroom space that immersed them in a Pantene world. Journey included: 🚿 Oversized (and functioning!) shower installation, complete with all the real details 🔬 Live scalp analysis using a trichoscope gave guests a closer look at their scalp health 🧴 Hands-on product testing allowed visitors to experience the Abundant & Strong line firsthand 🎯 A custom Plinko game, prizes, and curated photo moments kept the experience playful and shareable Design + Production | @mwdcreativeagency Brand | @pantene PR | @msl_canada Photography | @photosbywilsonszeto #Pantene #abundantandstrong #PopUpExperience #ExperientialMarketing #BrandActivations by @mwdcreativeagency
9
25 days ago
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Render to Reality 🚿✨ We brought Pantene’s Abundant & Strong vision to life with an immersive pop-up designed around a real experience: hair shedding. From a larger-than-life shower moment, to live scalp analysis using a trichoscope, and oversized lenticulars to showcase the “Stop The Shedding” message, guests were transported into an immersive Pantene world. Design + Production | @mwdcreativeagency Brand | @pantene PR | @msl_canada Videography | @ripplemediagroup #Pantene #abundantandstrong #PopUpExperience #ExperientialMarketing #brandactivations by @mwdcreativeagency
37
a month ago
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Snapshots from the Snapple Spiked pop-up 🍋✨ Guests moved through the space starting with the oversized can photo moment, before browsing a curated vintage selection where each section was colour-coded to reflect the new Snapple Spiked flavours. As you made your way through, there were small interactive moments layered in, like the vintage sticker vending machine and the custom keychain bar, adding something personal to take with you. At the back, the experience came together with a tasting of the new Snapple Spiked lineup. Concept + Design + Production | @mwdcreativeagency Brand | @snapplespiked PR | @craftpr Photography | @photosbywilsonszeto #SnappleSpiked #PopUpExperience #ExperientialMarketing #BrandActivation #torontoevents by @mwdcreativeagency
2
a month ago
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A closer look inside the Snapple Spiked pop-up 🍓✨ The space was designed to feel playful, nostalgic, and a little unexpected. Guests loved the oversized can moment for taking photos, and the curated vintage selection brought a sense of discovery to the space, with color woven throughout to reflect each flavour of the new Snapple Spiked. Toward the back, the experience shifted into tasting, while small moments like the sticker vending machine and keychain bar added something personal to take with you. Design + Production | @mwdcreativeagency Brand | @snapplespiked PR | @craftpr Photography | @photosbywilsonszeto #SnappleSpiked #PopUpExperience #ExperientialMarketing #BrandActivation #TorontoEvents by @mwdcreativeagency
5
a month ago
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We transformed an empty retail space into the world of Snapple Spiked 🍑✨ A pop-up designed to feel playful, nostalgic, and a little unexpected. Guests stepped into: • An oversized Snapple can moment for the perfect photo op • Curated vintage from @tellthemitsvintage, flavour color-coded • A custom keychain bar with beads + charms • A vintage vending machine stocked with stickers • A tasting moment to try the new Snapple Spiked lineup Design + Production | @mwdcreativeagency Brand | @snapplespiked PR | @craftpr Videography | @ripplemediagroup #SnappleSpiked #PopUpExperience #ExperientialMarketing #BrandActivations #torontoevents by @mwdcreativeagency
7
a month ago
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First stop: check-in 💖 Before heading to CMA Fest, influencers arrived at the Graduate Nashville to a fully branded Alani Nu experience, starting off strong with a lobby takeover that included a custom mirror decals and a larger-than-life pony up club cowboy boot accompanying an Alani Nu Pink Slush can. Guests then checked into their hotel rooms where custom touches were incorporated throughout the space, from robes and eye masks to personalized hotel amenities and room décor. The experience was completed with curated gifting, stocked mini fridges, and everything guests needed for the weekend ahead. Sometimes the smallest details make the biggest impact. Design + Production | @mwdcreativeagency Brand | @alaninutrition Photography | @wilsonszetophoto #ExperientialDesign #CMAFest #AlaniNu #TheGraduateHotel #WhiteLimozeen by @mwdcreativeagency
9
a month ago
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A rooftop takeover for Alani Nu at White Limozeen in Nashville 💖🤠 Influencers staying at the Graduate Hotel were invited to a private brunch overlooking the city, where we transformed the White Limozeen rooftop into an extension of the Pony Up Club experience. The space featured custom branded pillows and cabanas, a giant Alani logo pool floatie, glitter cocktails, custom décor throughout the bar, and a larger-than-life pink horseshoe installation that welcomed guests into the event. Inside the restaurant, custom mirror decals and pillows carried the branding through every corner of the space. A fun way to bring the brand to life before heading into the excitement of CMA Fest. Design + Production | @mwdcreativeagency Brand | @alaninutrition Photography | @wilsonszetophoto Drink Glitter | @jennaraecakes #ExperientialDesign #CMAFest #AlaniNu #TheGraduateHotel #WhiteLimozeen by @mwdcreativeagency
14
a month ago
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A look back at Alani Nu’s Pony Up Club in Nashville 🤠💖 From the moment guests checked into their hotel rooms, every part of the experience was designed to feel connected. Custom room drops, a rooftop brunch takeover at White Limozeen, private transportation to CMA Fest, and a fully immersive Pony Up Club pop-up created a seamless brand experience from start to finish. Design + Production | @mwdcreativeagency Brand | @alaninutrition #ExperientialDesign #CMAFest #AlaniNu #TheGraduateHotel #WhiteLimozeen by @mwdcreativeagency
10
a month ago
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Pony Up with Alani Nu ✨💕 We built a pink cowgirl-inspired pop-up that brought a playful edge to CMA week. From custom moments to lounge spaces and larger-than-life visuals, the space was designed to feel fun, immersive, and unmistakably on brand. Design + Production | @mwdcreativeagency Brand | @alaninutrition Photography | @photosbywilsonszeto #ExperientialDesign #BrandExperience #PopUpActivation #cmafest #AlaniNu by @mwdcreativeagency
15
a month ago
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Welcome to the Alani Nu Pony Up Club! 🦄💖 We rode all the way to Nashville to pop-up the country inspired booth for Alani Nu! We designed a space where country culture was reframed through the Alani brand lens with bold colours, graphics and a playful yet authentic twist on all things Nashville! The space leaned into scale and contrast with oversized objects, record culture, and photo moments that pushed the experience beyond functional into memorable. Design + Production | @mwdcreativeagency Brand | @alaninutrition Photography | @photosbywilsonszeto #ExperientialDesign #BrandExperience #PopUpActivation #cmafest #alaninu by @mwdcreativeagency
34
a month ago
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Alani Nu Pony Up Club at CMA Fest in Nashville 🤠💖 We designed and built a pop-up that blended Nashville country with Alani’s vibrant energy — playful, fun and elevated. From the moment guests arrived they were met with a larger-than-life pink horse and “Pony Up Club” sign, setting the tone for a true Nashville experience. Inside, guests were invited to customize bandanas, grab an Alani at the bar, and visit the terrace lounge, giving guests premium access to a perfect view of the stage. Around the back, iconic photo moments with a Nashville-inspired Alani Nu mural, life-sized can, an oversized cowboy hat, and a wall of Alani flavour records, tying the whole experience in music culture. Design + Production | @mwdcreativeagency Brand | @alaninutrition #ExperientialDesign #BrandExperience #PopUpActivation #Makeup #alaninu by @mwdcreativeagency
33
2 months ago
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