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Claudia | Asia Franchise Strategist(@myfranchiseguide)'s profile avatar HD Profile

Claudia | Asia Franchise Strategist

@myfranchiseguide

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Most founders assume that once they register their franchise, people will automatically line up to buy it. But selling a RM6 coffee… is completely different from selling a RM500K business model. If you’re a franchisor, business owner, or planning to franchise your F&B, retail, fitness, or beauty brand — this is the part nobody prepares you for. Franchise marketing is not product marketing. It’s credibility building. It’s storytelling. It’s showing investors why your system helps them succeed. You need clear messaging, strong proof of concept, and content that explains your business model — not just your menu or your products. And your best marketing asset? Your existing customers. They already believe in your brand, and they can help you shape your value proposition. I’ve seen founders who know how to sell great food, coffee, or services… struggle when it comes to selling their business model. Because it requires a different strategy, a different narrative, and a different level of clarity. If you’re serious about scaling your franchise, focus on: • Crafting your franchise value proposition • Building trust through transparent content • Educating investors clearly, not selling hype • Positioning your franchise as a proven system, not a trend Franchise sales is a strategic long term journey — not a one-time launch. Ep. 5 of The Founder Playbook breaks it all down so you can build a franchise brand that grows the right way. #franchising #franchise #franchisemarketing taken in Malaysia by @myfranchiseguide
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10 months ago
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In 2024, I came back to Malaysia for a summer break… and visited a franchise expo. I had a shock of my life. Brands were aggressively selling. People were buying without fully understanding what they were getting into. That moment stayed with me. Fast forward to now — with FIM around the corner, I knew I had to get this message out. So we brought together a room full of brand owners— eager, serious, ready to grow. Thank you to @gamudacove for hosting, and @franchisemalaysia for organising. I spent weeks building this training — distilling years of experience in sales, marketing, and franchising into one clear system: How to actually grow a franchise the right way. We broke it down: → How investors really think and feel (not like customers) → Why positioning decides who stops… and who walks past → Why expo is not 3 days — but a 90-day system → How to stay in top of the pipeline and a seamless process that nothing falls through the cracks The energy in the room, the discussions, the honesty — this is why I do what I do. My first debut as a trainer. Definitely one for the core memory. If you’re a brand owner preparing for an Expo, save this and start rethinking your approach. #franchising #expostrategy #positioning #branding #SME taken in Malaysia by @myfranchiseguide
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6 months ago
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I’m on a mission to level up the franchise ecosystem in Asia. One brand at a time, one story at a time. #franchising #franchise #franchisetips #asia by @myfranchiseguide
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9 months ago
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Dissecting one of the most influential cult brand in the world - @bigbang_2xx6 Founders, you don’t need to be a cult brand with BIGBANG, but knowing how human psychology works it’s going to do wonders for your content. Comment “founder” to learn more #founderbranding #bigbang #cult taken in Taipei, Taiwan by @myfranchiseguide
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an hour ago
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Ay-Chung Mian Xian Expansion Blueprint 😬 Comment ‘scale’ if you would like me to take a look at yours. #expansion #licensing #franchising #b2bexpansion taken in 阿宗麵線 by @myfranchiseguide
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a day ago
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Dissected the economics of Ay-Chung Mian Xian (Data is based on my rough estimation) ——- Hi I help brands to scale through B2B expansion (franchising, licensing etc) I build your GTM strategy, upskill your team, and scale your brand with you. I talk about SMEs, businesses and a 40yo expat returned home building a business from scratch. Follow along if this is your jam :) taken in Taipei, Taiwan by @myfranchiseguide
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11 days ago
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This is why big players come into the market and can truly disrupt the industry. You are highest on the food chain and you can eat anything within that. When you own upstream to downstream - it’s easier to be consistent, you’re faster, you get to save cost and so much more. You have incredibly MOAT. —— Hi I help brands scale through B2B expansion eg. franchising, licensing, from positioning to sales and marketing strategy. I talk about businesses, SMEs, entrepreneurship and founder branding here. If this is your jam feel free to follow along :) #businessmodel #taiwan #franchising taken in Taipei, Taiwan by @myfranchiseguide
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2 days ago
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Am I the only one feeling it? 🧐 I’m not sure how I should play this game to win. Please share your 2 cents. #training taken in Kuala Lumpur, Malaysia by @myfranchiseguide
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3 days ago
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Yesterday, we wrapped up Cohort 2. And I’m still thinking about the founders who walked through our doors. Entrepreneurship can be such a lonely journey. You’re selling, looking after customers, delivering the work, leading your team and keeping up with all the admin. And somewhere in the middle of all that, in 2026.. you also need to learn how to build your brand and create content too. I have so much admiration for every founder who showed up and made space to learn. Watching each of them pushing their limit and get uncomfortable together to experience their breakthrough gives me goosebumps. Founders don’t need to become someone else to build a brand. You just need the clarity with what to do and the confidence to let people see who you already are. I can’t wait to watch them share their stories, get seen by the right prospect,shining in their own category and build a highly relevant community. This is Founder Brand Cohort 2. 🙏🏻🤍✨ taken in KL Eco City by @myfranchiseguide
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5 days ago
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Smaller country, higher cost compared to rest of Asia.. probably the reasons why not many international brands expanding into Taiwan. What’s your take? taken in Taipei, Taiwan by @myfranchiseguide
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7 days ago
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40 🤍 taken in Taipei, Taiwan by @myfranchiseguide
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10 days ago
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A lot can change in a year if you put your head and heart to it. I’m the walking example. Now that I’ve done it, I would love to bring along more founders with me to win together. Comment founder if you want a sneak peek. Next workshop is on Oct 13. #founder taken in Kuala Lumpur, Malaysia by @myfranchiseguide
39
13 days ago
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