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Foundation in the making 🔜
UAE-born complexion beauty for women of colour🤎
Find your match in 2 mins- Free Foundation Finder ✨
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We started with “let’s make it”
Now we’re making it myShadez 🤎

YOUR voices. ONE collective. ONE dream foundation for your skin.

Coming soon. Don’t miss the drop - follow for early access. taken in Dubai, United Arab Emirates by @myshadezz
23
14 hours ago
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You asked, and we listened. 🤎

The love and support we’ve received for MyShadez has been incredible, so we’ve decided to make room for MORE of you!

From exclusive launch party invites and PR boxes to foundation testing and becoming the face of MyShadez, we want you to be part of this journey from the very beginning. ✨

Because we’re not just building a beauty brand for you. We’re building it WITH you.

Want to be part of something special? Swipe to see what’s waiting for you.

Sign up for Early Access through the link in our bio! 🫶🏽

#MyShadez #MyShadezCommunity #EarlyAccess #DubaiBeauty #UAEBeauty BeautyForBrownGirls InclusiveBeauty FoundationLaunch taken in Dubai, United Arab Emirates by @myshadezz
15
2 days ago
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Episode 7 of A Guy Builds a Makeup Brand 🤯

One minute you’re testing foundation. The next you’re comparing warehouse quotes and delivery rates. 😭

This week we’re working on the less glamorous side of building MyShadez - business registration, fulfilment, deliveries and figuring out how everything will work behind the scenes.

Making a product is one thing. Building the business around it is a completely different challenge.

If you’ve started a small business, what’s one thing nobody warned you about?

#MyShadez #BuildingABrand #BeautyStartup #SmallBusinessJourney FounderJourney DubaiBusiness taken in Dubai, United Arab Emirates by @myshadezz
25
3 days ago
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Radiant Glow is glowing with @myshadezz ✨

Obsessed with how it looks on skin, but not final yet.

Changing the consistency + texture to make it more lightweight and blendable.

Your dream everyday foundation is coming. 🤎✨ taken in Dubai, United Arab Emirates by @myshadezz
55
4 days ago
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not just a brand, a collective 🤎

650+ of you have already added your voice and this is only the beginning.

Found your match? Share your shade card and tag @myshadez - you might help someone find theirs today.

Foundation Finder is linked in bio - 2 mins to your real shade. taken in Dubai, United Arab Emirates by @myshadezz
0
7 days ago
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Currently on a strict myShadez drip, pls do not disturb 💉🤎

Radiant Glow Foundation on IV because... what else would it be?

Who else needs this kind of treatment? 🤭 taken in Dubai, United Arab Emirates by @myshadezz
2
8 days ago
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EPISODE 6: Finally time to choose our foundation formula 🥹🤎

Okay this took WEEKS. I tested 4 different formulas in the Dubai heat, all day wear, and this is my honest review:

*1. MATTE (oil-control):* Great shine control but feels heavy + mask-like. Not an everyday foundation.

*2. RADIANT GLOW:* The one I’m leaning towards. Medium coverage, beautiful fresh glow, you can powder where you want and it still looks like skin. Photo I showed? That’s this one.

*3. BLURRING:* Most blurred at first, but after 8 hours it starts clinging to dry patches.

*4. SKINCARE-INFUSED:* Feels INCREDIBLE. Has hyaluronic acid + niacinamide but it’s more like a skin tint. Won’t cover scars/blemishes even when you build it up.

This is a community brand so YOU decide. What do you want for our first launch?

Your vote literally decides what we launch 👇 taken in Dubai, United Arab Emirates by @myshadezz
63
10 days ago
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Coming Soon…Your Shade your story🤎

Tag your shade twin in the comments 👀

#browngirlbeauty #myshadez #foundation #shadetwins #foundationmatch taken in Dubai, United Arab Emirates by @myshadezz
26
14 days ago
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EPISODE 5: THE FOUNDATION BOTTLE 🤎

We narrowed it down to 4 final bottles - all 30ML, all cute, but we need YOU to choose.

Quick note: Lids will be chocolate brown or cream, not black/white. We can also change the pump.

Bottle 1 - cute + travel friendly (my fav)
Bottle 2 - bulkier but so elegant
Bottle 3 - wooden lid, bulky but got the most votes last time
Bottle 4 - slim + tall, also travel friendly

This is a community brand and your opinion literally decides what we launch.

Vote 1, 2, 3 or 4 below 👇
We’ll narrow to 2 finalists next and vote again.

Which one is your fav? 
 

#myshadez #uaebusinessowners #uaebeauty #uaebeautybrand taken in Dubai, United Arab Emirates by @myshadezz
48
17 days ago
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Coming Soon 🤎🤎

MyShadez UAE inclusive beauty brand 

#shadetwins #makeup #browngirlbeauty #foundationmatch #inclusivebeauty taken in Dubai, United Arab Emirates by @myshadezz
44
18 days ago
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Found it yet? 👀

JOIN THE COLLECTIVE

We’re building the shade database the beauty industry never built for us.

Your foundation shade could be someone else’s perfect match.

Add yours in 2 mins - link in bio.

http://myshadez.com

#MyShadez #JoinTheCollective #TheCollective #InclusiveBeauty #WordSearch FoundationMatching taken in Dubai, United Arab Emirates by @myshadezz
8
23 days ago
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POV: You bought another foundation that doesn’t match 🙃

We made MyShadez so you never have to do this again.

Tap the link in bio to Find Your Match.

#MyShadez #makeup #foundationfinder #shadestwin taken in Dubai, United Arab Emirates by @myshadezz
10
24 days ago
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