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IDEAS ABOVE ALL ELSE 💡
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The future is shaped by who gets access, who gets the opportunity, and who is given the chance to learn, grow and choose a different path.

This film was created around that responsibility to invest in young people today, not only for the lives they will build, but for the world they will eventually inherit.

Because education is never only about one generation. Its impact travels much further.

#brandbuilding #advertising #nashxp #creativeagency by @nashexperience
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16 days ago
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What if retail therapy was actual therapy?

For Avenor, we turned a familiar phrase into an entire campaign world. Borrowing the language of remedies, prescriptions and everyday treatments to talk about fashion, food, wellness, entertainment and more.

Because sometimes, what you really need is a higher dose of life.
Avenor Retail Therapy.
#nashxp #brandbuilding #advertising by @nashexperience
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17 days ago
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An election campaign that shifted the focus from the candidate to the member.

For Amit Dev’s presidential campaign, the central communication idea was “Do Not Vote for Me. Vote for Yourself.” a way to frame every message around what members wanted from their club.

That thought was supported by ACT : Action, Collaboration and Transparency. Creating a simple campaign system that could carry different messages while staying consistent.

With WhatsApp as the primary communication channel, the campaign was designed to be easy to read, easy to share and suited to ongoing member conversations.

#nashxp #brandbuilding #campaign by @nashexperience
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17 days ago
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What if an everyday oral-care reminder could feel less like advice and more like entertainment?That’s the thought we set out to bring to life for Colgate. 
At NashXP, we uncovered the magic of The Singing Dentist and orchestrated the talent strategy @singingdentist and lyrics that set the tone. It’s been a joy to watch the idea come to life with Colgate!

#tvc #nashxp #colgate by @nashexperience
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a month ago
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A familiar musical format, reimagined with humour, energy and a simple message at its heart — making brushing feel memorable, entertaining and easy to sing along with. by @nashexperience
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a month ago
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Sometimes, it starts with finding the right face, the right voice and the right words. NashXP identified The Singing Dentist and shaped the talent strategy and lyrics that became part of this Colgate story.

#nashxp #colgate #film #tvc by @nashexperience
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a month ago
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“Make it premium” sounds like a clear brief. Until you ask what premium actually means.

It isn’t more gold, more gloss or more decoration.
It’s restraint. Rarity. Detail. Confidence.

The best premium work doesn’t need to announce itself.

You feel it before you can explain it. by @nashexperience
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2 months ago
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Average doesn’t happen overnight. It happens one “safe” decision at a time.

One more opinion. One more compromise. One more reason to make the idea easier for everyone to approve.

Until the work says everything — and stands for nothing.

In the brand-eat-brand world, safe gets forgotten. Distinctive survives.

Welcome to the Ad-Arwinian Theory. by @nashexperience
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2 months ago
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Attention isn’t a media entitlement. It’s something a brand has to earn.
Make it relevant. Make it sharp. Make it stick.
Because if everything is important, nothing is! by @nashexperience
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2 months ago
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Where Scotland’s heritage met India’s spirit. 🥃

An evening of bold conversations, fine craftsmanship and timeless character as Dram Bell Blended Scotch Whisky made its grand introduction.

A celebration of the people, stories and passion behind every pour.

#drambell #nashxp #blendedscotchwhisky #whiskyexperience #craftsmanship by @nashexperience
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2 months ago
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An evening of bold flavours, spirited conversations and a closer look at the world of Dram Bell.🥃

From the stories behind the Scotch to every carefully savoured pour — here are a few moments from the experience. by @nashexperience
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2 months ago
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A new pour. A bold story. A night to remember. 🥃

From conversations around craftsmanship to the first taste of Dram Bell, here’s a glimpse of an evening inspired by Scotland and brought to life in India.

Dram Bell — bold in character, timeless in spirit.

#blendedscotchwhisky  #craftsmanship by @nashexperience
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2 months ago
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