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For years I told stories for brands.
Now, I tell stories for people.

This space is where my two worlds meet: between brands and love stories. taken in Rotterdam, Netherlands by @nat.creativestudio
5
a year ago
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I believe in weddings that don’t follow scripts, they write their own.
I work with couples who dare to question trends, and all the “shoulds” of what a wedding is supposed to be.

The ones who love boldly, think creatively, and see this day as more than an event.
To them, it’s a chance to turn love into art and share their story with truth.

That’s what I mean by rule-breaking weddings. It’s not about rebellion. It’s about authenticity.

If that feels like you, send me a message. I’d love to talk about your story. ✨ by @nat.creativestudio
0
a year ago
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Really excited to finally merge two worlds I’ve been working in and loving: weddings + branding.

My studio with Ajla, Left of Normal, is opening 3 spots at a special rate for wedding vendors who’ve been seriously thinking about rebranding.

If you feel like this might be you, send me a DM and let’s talk 🤍 by @nat.creativestudio
8
2 months ago
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Hannan was never meant to blend in. A Moroccan woman in high heels in rooms built for grey suits and control systems.

Her personal brand is built around that perfect mismatch. Not a “woman in tech” cliché, but a leader who knows how to move inside complex systems, and change them from within.

Developed by the duo:
Strategy & creative direction by @ajlasabanovic 
Creative marketing & brand design by @nat.creativestudio 

Dare to do things differently with your (personal) brand? We’re now welcoming new projects and collaborations. Let’s talk! by @nat.creativestudio
21
7 months ago
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I get a lot of confused questions around what a Wedding Concept actually means and what it does... So this is my no-fluff explanation. 

Clear story first. Design second. Always. 

Save this for later! Future you will thank you 🤍 by @nat.creativestudio
8
9 months ago
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If you’re getting married soon, pause before opening Pinterest.

Trends are beautiful, but starting there often leads to a spiral of ideas that don’t really connect. Everything looks nice, but nothing feels intentional, and decisions become confusing instead of clear.

A better place to start is with you as a couple. Your story, your memories, what actually matters to you, and the feeling you want to create that day.

From that, you build a clear concept. A narrative that becomes your north star and guides every aesthetic decision.

And once you have that, everything gets easier.
Aesthetic decisions make sense.
Pinterest stops being noise and becomes a filter.
You can clearly explain your vision to your planner and vendors, because everyone is following the same story.

Trends stop leading. They start serving your concept.

This is a process I use professionally as a brand strategist, translating stories and values into visuals that actually make sense, and it works beautifully for weddings too.

If you want help creating that clarity for your wedding, fill out the form in my bio to get more info.

I would love to be part of your creative team 💚 by @nat.creativestudio
17
9 months ago
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Some projects are less about “creating a brand”
and more about being invited into someone’s world.

I can’t share much yet, by design.
But I couldn’t not share a small glimpse of a rebranding process that has been so thoughtful, while also quite radical.

This lives here because, at the core, it’s the same work I do with weddings:
listening closely, translating values into form, and building a narrative that helps people feel more like themselves.

This project wasn’t about obvious or easy answers, but about giving voice to culture, authenticity, and courage.
About creating space for people to do the work themselves, together.

Feeling very grateful to have been part of shaping what’s coming for @soulve_events , and to have @ajlasabanovic as the most amazing, kick-ass creative partner.

This is just a tiny spoiler. More to come 🤍 taken in Rotterdam, Netherlands by @nat.creativestudio
6
9 months ago
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If you’re planning a wedding and keep saving references, ideas, colors, rituals… but still feel like nothing fully clicks together, this is for you.

What you’re seeing in this video is the Narrative Guide for one of the sweetest couples I’ve had the privilege to meet and work with for their 2026 wedding.

The Narrative Guide is the final deliverable of my Wedding Concept project, and it exists to answer one big question:

What is our wedding really about? 

Before this deck exists, we talk a lot. About your story, how you met, the places that matter to you, the feelings you want this day to carry. I use the same brand strategy and design thinking I’ve applied for years with brands, translated into something deeply personal: your wedding.

The result is a 20–30 page guide that brings everything together:
• a clear story and concept behind your celebration
• the mood, atmosphere, and emotional intention of the day
• visual directions like colors, references, textures, and symbols
• guidance on how all of this shows up in decor, rituals, styling, and the guest experience

This guide becomes the creative backbone of your planning, and a document you can confidently share with planners and vendors so everyone is aligned. It’s what makes decisions feel easier and the whole celebration feel intentional and authentic, instead of a collection of random ideas.

If you want your wedding to feel like you, not like a Pinterest board you tried to recreate, fill out the form in my bio and book a free discovery call 👀 by @nat.creativestudio
4
9 months ago
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If planning your wedding feels confusing right now, you’re not alone. Most couples start with Pinterest… and then get lost in 500 pins with different styles.

But here’s the truth: a moodboard can inspire you, but a concept guides your decisions!

Your wedding deserves more than “aesthetic vibes”! It deserves a point of view that feels like you two 💚

I’m currently booking new projects to start from March. Fill the form in my bio to book a call 🙌 by @nat.creativestudio
22
10 months ago
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Who says monograms can’t be funky?

Just a tiny tease of a wedding that has been pure fun to design. I’m honestly so lucky to have couples who lean into the bold with me 🤪

And trust me… this one only gets better. by @nat.creativestudio
21
a year ago
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If I could give you one good piece of advice for your wedding is: choose your planner like you choose a friend.

Gabi and Luana took care of us for months. They listened, paid attention to every tiny thing, never judged, never imposed. With I don’t know how many couples they work with every year, we never once felt like a number.

And to make a point of how life can sometimes feel like a perfectly written script… it was Gabi who first told me my work could help other couples. She was the one who encouraged me to be different, even in the middle of all the traditions, and trusted me with her weddings when all I had to show was my own.

So this is a big thank you. For the work, the friendship, and for believing before anyone else did. ✨

@cerimonialgabioliveira 
📸 @inaeputtkamer.photo taken in Florianopolis, Brasil by @nat.creativestudio
8
a year ago
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It’s been almost a decade of translating stories into visuals. For brands, now weddings, and everything in between. ✨ Because what moves me is always the same: emotion turned into design, and ideas that make people feel. 

And this one is a recent favorite! Donna Travel Co. is a movement. It invites you to slow down, see life as a poetry line, and rediscover time itself. A love letter to being alive, soon to come to life. #comingsoon by @nat.creativestudio
6
a year ago
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