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Natalia Martinez-Estepa

@nataliaindesign

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Designer | Photographer | Artist
@natt.mrtnz
@nataliainphotography
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Art Direction: Antagonist Apparel Collection, by Tribute. Cinematography, art, and fashion converge to create an immersive user experience. By rejecting mass-consumer culture and fleeting trends, the collection prioritizes intentional purchasing, paying homage to the psychology and depth of complex antagonists, those who challenge established norms, confront their demons, and transform their existence into a statement of authenticity and strength. The aesthetic of the t-shirts features a chromatic and typographic hierarchy that individually aligns with the visual universe of its respective cinematographic masterpiece. Together, they demonstrate a cohesive visual identity, despite being inspired by five distinct cinematographies. The staging within the exhibition space aims to establish a profound connection among the user, the product, and consequently, the brand. The dimly lit environment, accentuated by targeted spotlights and accompanied by the films' original soundtracks, isolates the user from external noise. This creates a "low-key" atmosphere where only the key elements of each cinematography are highlighted, presenting the product as a work of art. The narrative is constructed through a combination of visual elements and iconic quotes extracted from cinematographic masterpieces, translating intangible aesthetics onto a textile surface. The inclusion of a collectible item as a welcome gift to unlock an exclusive premium packaging, elevates the purchasing experience and solidifys the emotional connection between the user and the character’s identity. Tribute: Antagonist Apparel Collection is a study in narrative design applied to fashion. It establishes an immersive space for users seeking sophisticated products that reflect an authentic and exclusive identity. #design #graphicdesign #productdesign #product #packagingdesign #packaging #ux #cinema #film #movie #apocalypsenow #fightclub #lahaine #memento #taxidriver #francisfordcoppola #davidfincher #mathieukassovitz #christophernolan #martinscorsese by @nataliaindesign
2
5 months ago
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Architectural Design: INE Headquarters Facade. The facade design for the National Statistics Institute (INE) interprets reality through data. Numerical discipline is materialized in a three-dimensional structure with an elegant, timeless, and sober aesthetic, successfully merging architecture with statistics. The parametric geometry rejects the use of flat panels in favor of an integrated second glass skin that responds to algorithms based on real Spanish demographic fluctuations. This choice of material allows natural light to permeate the space, reducing reliance on artificial lighting while ensuring visual well-being and building sustainability. Furthermore, it provides privacy for the workers inside. At night, integrated lighting—using LED spotlights concealed within the joints—subtly highlights the three-dimensionality of the structure. The use of a soft, warm tone avoids an ostentatious appearance, embellishing the building and reinforcing its integration into the urban landscape. #design #architecture #architecturaldesign #building #buildingdesign #ine #madrid #spain taken in Instituto Nacional de Estadística by @nataliaindesign
0
5 months ago
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Product Design: The Three Musketeers, for Bombay Sapphire. Cinematographic narrative and functional engineering converge to create a shared user experience. By rejecting the single-unit format, a set of three glasses prioritizes collective consumption while honoring the psychological profiles of "The Three Musketeers" that Slumdog Millionaire (2008) delivers. A removable metallic exoskeleton establishes a structural solution. This component serves a dual purpose: it acts as a high-performance thermal barrier to maintain the liquid’s temperature and provides a modular grip that facilitates cleaning. The material choice—silver for the fraternal bond of Jamal and Salim, and gold for Latika’s external path—functions as a visual anchor. The glass aesthetics follow a gradient chromatic hierarchy that maps the characters' evolution. Sapphire blue: Jamal’s fidelity to the brand’s core DNA and his "pure essence." Black: Salim’s turbulent mindset and the grit of his survival. Yellow: Latika’s role as a symbol of hope and light. The haptic interface is defined by engraved patterns on each metal. These motifs translate abstract traits into tactile surfaces: Sanskrit typography for Jamal’s mantra "it is written", rigid geometric grids for Salim’s stubbornness, and organic floral patterns for Latika’s femininity. This ensures immediate character identification through touch and sight. The packaging follows a minimalist brand strategy, utilizing high-quality materials and negative space to align with the luxury positioning of Bombay Sapphire. The inclusion of character profile cards adds a layer of personalization, allowing the user to select a glass based on an analytical identification with the protagonists. The Three Musketeers is a study in narrative industrial design. It establishes a practical framework where material science, ergonomic storytelling, and brand heritage intertwine to ensure a premium, immersive drinking experience. #design #graphicdesign #productdesign #product #packagingdesign #packaging #ux #cinema #film #movie #slumdogmillionaire #dannyboyle #devpatel #freidapinto #madhurmittal #warnerbros #film4 #searchlightpictures #bombaysapphire by @nataliaindesign
4
7 months ago
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Branding Design: Gobierno de España. A comprehensive graphic identity system for the Gobierno de España, conceived as a unified, solid, and coherent visual signature capable of representing the institution as a whole across all its levels and contexts. The system is structured around a primary identifier that integrates the “Gobierno de España” logotype, the coat of arms, and the colors of the national flag, establishing a clear and recognizable foundation from which a hierarchical structure is developed. This structure is adaptable to ministries, secretariats, and autonomous bodies, ensuring visual consistency across all applications. The design responds to criteria of maximum institutional character through a sober and formal visual language. It avoids unnecessary expressive resources, embraces a timeless aesthetic that ensures long-term relevance, and prioritizes legibility and functionality at any scale and across all media. Its effectiveness is demonstrated in a wide range of applications, from advertising communication to digital environments, signage, and events, all of which are governed by a regulatory system that ensures its correct implementation. The central symbolic element of the logotype. It represents the historical and political identity of the State through its different territories. It incorporates the emblems of the kingdoms of Castilla, León, Aragón, and Navarra; the pomegranate as a reference to Granada; and the inescutcheon of La Casa de Borbón. It alludes to the parliamentary monarchy through the image of the royal crown, and is flanked by the Pillars of Hercules bearing the motto “Plus Ultra,” a symbol of Spain’s historical projection. #design #diseño #rebranding #branding #brandingdesign #logo #logodesign #government #gobierno #spain #espaňa by @nataliaindesign
7
7 months ago
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Product Design: Replicant, by Tribute. Individual identity and cinematic legacy converge to transform a fragrance into a cultural relic. By rejecting the ephemeral trends of mass marketing, the project positions a visual identity within the luxury sector that honors the "Ruler" archetype—one that values discreet authority, permanence, and introspection. A visual tension of timelessness is established by pairing a modern bold typeface with a regular monospaced font, the latter serving as a direct nod to the technical cinematographic screenplays of the past. The color palette follows a 60/30/10 hierarchy (white, black, and gold) to evoke the texture of script paper, printed ink, and the Golden Age of Hollywood. Low-key photography emulates a cinematographic aesthetic, where chiaroscuro and the rule of thirds present the product as a piece of architectural art. Replicant is the fragrance that materializes Ridley Scott’s Blade Runner (1982). The bottle represents the brutalist cityscape of 2019 Los Angeles; its texture replicates the facade of the Tyrell Corporation building, while accent details draw inspiration from Japanese cybernetic concepts. The secondary packaging recreates the Mayan revival pattern of Frank Lloyd Wright’s Ennis House—also seen in Rick Deckard’s apartment—symbolizing the character's inner conflict between the past and the future. The packaging experience includes an interactive origami element. Formulated as an Elixir, the notes of aged leather, incense, and eucalyptus reaffirm the identity of a man who defines his own boundaries. This project transforms olfactory identity into a cultural tribute. It establishes a manifesto where industrial design, graphic design, and cinematographic narrative intertwine to ensure a legacy that remains eternal. #design #graphicdesign #brandingdesign #branding #productdesign #product #packagingdesign #packaging #ux #cinema #film #movie #bladerunner #ridleyscott #harrisonford by @nataliaindesign
0
7 months ago
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Poster Design: Porsche 911 GT3 RS. The infographic converts the complex engineering of an automotive model into an accessible and simplified data visualization, alongside a satisfying visual experience for lovers of speed and the precision of sports cars. The science of mechanics is translated into a clear and attractive visual narrative. The Porsche 911 GT3 RS is a machine worthy of appreciation. The infographic is designed as a large-format exhibition poster, effective for presenting each of its technical details and placing it in a context where it can be understood and admired. The model is visually disassembled to allow every part to be appreciated in detail. During the creative process, a clean, professional, and elegant aesthetic was prioritized, rigorously aligned with the visual identity of the Porsche automotive brand. This is a model that demands careful attention to detail. To ensure this coherence, the corporate color palette and typography were implemented. Every graphic element was intentionally selected to guide the viewer's eye through the composition and facilitate the comprehension of concrete information. @porsche #design #graphicdesign #infography #infographicdesign #poster #posterdesign #illustration #art #car #sportscar #porsche by @nataliaindesign
3
9 months ago
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Packaging Design: MOTOMAMI. The redesign of Rosalía's double vinyl album, MOTOMAMI, explores the capacity of graphic design to convert an abstract idea—of innovation, audacity, identity, and cultural diversity—into a powerful visual and musical universe. The aesthetic decisions revolve around the existing duality between the concepts of strength-fragility, aggression-tenderness, and technology-nature. The symbolic elements are maintained: the "moto" (strength, chaos, technology), the "mami" (fragility, instinct, essence), the butterfly (transformation), and neon (futurism). Minimalism defines the composition, as highlighted by the artist in her first album. However, the color palette shifts, replacing white with black to introduce mystery, power, and the introspective action inherent in change. Furthermore, two distinct typographies are employed: the mother's calligraphy (root) and the artist's own calligraphy (heritage and reinterpretation). These styles represent generational transition and a unified feminine community. The illustration on the inside of the gatefold sleeve features a Kawasaki Ninja H2R model. Its selection is due to its mention in the song "Chicken Teriyaki," its capacity to represent metamorphosis and the transition from traditional to futuristic, and its rugged appearance. It personifies the "woman who fronts" (la mujer que frontea). The lyric booklet emphasizes duality through a double reading, depending on which side is read. The action of filtering and cleaning highs and lows to highlight the vocals in the recordings determines the use of clear, sharp text against a blurred background. Additionally, each background features a different image, as each song presents a distinct identity. @rosalia.vt #design #designer #graphicdesign #graphicdesigner #packaging #packagingdesign #packagingdesigner #product #productdesign #productdesigner #music #photography #rosalia #motomami by @nataliaindesign
5
a year ago
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Packaging Design: Cosa Nostra. Cosa Nostra is a special edition that merges the art of cinema with the art of fine gastronomy, paying tribute to the legendary saga of The Godfather. It is inspired by the art and tradition of family, grounding its narrative in the iconic scene where Clemenza teaches Michael Corleone to prepare his famous sauce—a moment that encapsulates heritage, ritual, and the transfer of knowledge. The product's design is a conceptual object crafted to offer an immersive experience from the very first touch, with a visual identity that is a tribute to the saga's universe and a total graphic coherence that is reflected in every detail, from the typography to the utilitarian elements. Inside the box is found a selection of premium products, chosen to align perfectly with the narrative. It includes a jar of Clemenza’s sauce from Mutti, a company that has elevated the quality of its product for over 120 years; a package of Martelli rigatoni, produced exclusively as they "grab the sauce better" and are the star of the Italian-American Sunday pasta; and a bottle of wine from the Antinori Family, with a history of daring and innovation dating back to 1385. The special edition is completed with a salt and pepper shaker that reinterpret the motifs of the dice and the bullet, and three custom cards: a recipe for Clemenza’s sauce, a cannoli recipe inspired by the legendary line "leave the gun, take the cannoli," and a descriptive card for the wine. The result is an elegant, sophisticated, and meticulously crafted design that honors the aesthetic of the characters and invites the consumer to become part of a story, offering an authentic and memorable experience. @diane_keaton @marlonbrando @francisfordcoppola @paramountpics #design #designer #graphicdesign #graphicdesigner #packaging #packagingdesign #packagingdesigner #product #productdesign #productdesigner #gastronomy #cinema #thegodfather #marlonbrando #alpacino #coppola #food #tomato #pasta #cannoli #wine #recipe #italy #america #tradition #history #culture by @nataliaindesign
5
a year ago
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Branding Design: Ristorante Salvatore. Rooted in Florentine tradition, Ristorante Salvatore's concept centers on culinary mastery and the diner's experience. Every design decision and every prepared dish reflects this philosophy. The restaurant embodies passion, authenticity, and harmony, aiming to convey a distinctive visual and conceptual identity. Its aesthetic is defined by balance, simple forms, and subtle details that evoke warmth and refinement. The color palette incorporates rich reds and bronzes, creating an elegant and understated visual language. Typography and graphic elements are carefully chosen to reflect this desired aesthetic. Beyond the visual aspect, Ristorante Salvatore represents a philosophy: an invitation to appreciate the beauty of culture and gastronomy. It conveys a sense of serenity, authenticity, and timeless elegance. #design #designer #graphicdesign #graphicdesigner #branding #brandingdesign #brandingdesigner #brand #pasta #food #florence #italy #culture #gastronomy #tradition #red #gold #visualidentity #elegance by @nataliaindesign
4
a year ago
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Editorial Design: Embracing Shadows: Transforming Perception of Darkness. The editorial design for "Embracing Shadows: Transforming Perception of Darkness" is meticulously curated to encapsulate its core theme: darkness as a profound resource for artistic expression that reveals the artist's inner world and contributes to the generation of beauty. The color palette consists of: black, white, gray, and orange. Black and white symbolize the duality of darkness and light. Gray plays a subtle and neutral role. Orange injects vibrancy, strategically accentuating key elements. The Gotham typeface has been selected for its professional, minimalist, and refined aesthetic. This choice not only aligns with the nature of the photography but also subtly mirrors the technical precision of the CANON camera brand, prominently featured in the photoshoot. The design employs a grid-based composition with generous white space to highlight and frame the evocative images effectively, drawing the viewer's eye to the details. Text is presented in a two-column layout, enhancing readability and visual harmony, allowing for a seamless integration of the visual and narrative elements. Conceived as a dossier, this book aims to invite the public to interact with the images, confronting perceptions and emotions around darkness, while proposing new perspectives on its relationship with the creative process. Discover the complete photographic series and immerse yourself in this transformative journey of light and darkness: @nataliainphotography @canonespana @canonusa @canongreece @canouk @canonfrance @canonnordic @canonbr @canonitaliaspa @canonemeapro @canon.colombia @canon.nz @canonczsk @canoncanada @canonnederland @canonanz @canonru @canonswitzerland @canondeutschland @canonindiaunofficial @canonbelgium @canonportugal @canonmagyarorszag @make_the_moment #design #designer #graphicdesign #graphicdesigner #editorial #editorialdesign #editorialdesigner #canon #photography #photographer #art #artist #light #book #darkness #product #productdesign #productdesigner by @nataliaindesign
2
a year ago
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Branding Design: Kaen. Rooted in Japanese tradition, Kaen's design is focused on craftsmanship and the tea ritual. Every design decision reflects this philosophy. Kaen embodies patience, precision and harmony, to convey a specific visual and conceptual identity. Its aesthetic is defined by balance, organic forms and subtle details that evolve warmth and refinement. The color palette is inspired by the Lycoris Radiata flower, incorporating the deep red alongside a clean white tone, and creating an elegant and understated visual language. Typography and graphic elements are carefully chosen to reflect Kaen’s fusion of heritage and modern simplicity. Beyond the visual aspect, Kaen represents a philosophy –an invitation to slow down and appreciate the beauty of the moment. It conveys a sense of tranquility, authenticity and timeless elegance. #design #designer #graphicdesign #graphicdesigner #branding #brandingdesign #brandingdesigner #brand #tea #coffee #food #japan #culture #tradition #red #flowers #visualidentity #minimalism by @nataliaindesign
2
2 years ago
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Packaging Design: Calore. Calore is, as a whole, a luxurious confection designed for true cocoa lovers—those who see chocolate not just as a treat, but as a refined tasting experience. The packaging embraces an elegant and sophisticated aesthetic, featuring a rich brown and gold color palette. The deep brown reflects the natural hue of cocoa and cinnamon, while the gold highlights the brand’s essence of luxury, warmth, and exclusivity. The typography mirrors this refined identity, combining a sophisticated serif font for the brand name, evoking timeless elegance, with a modern sans-serif typeface for product details, establishing a contrast between tradition and contemporary luxury. A subtle yet intricate pattern embellishes the packaging, depicting cocoa beans intertwined with cinnamon sticks—an homage to the exquisite fusion of Trinitario cocoa and Ceylon cinnamon. #design #designer #graphicdesign #graphicdesigner #packaging #packagingdesign #packagingdesigner #product #productdesign #productdesigner #food #chocolate #cocoa #cinnamon #madagascar #africa #elegance #sophistication #luxury #natural #organic #artisanal by @nataliaindesign
0
2 years ago
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