Instagram story viewer> @nelsonsoh_> Posts

Nelson Soh | SOH RICH

@nelsonsoh_

3010

posts

2.9K

followers

617

following

CPA • TEDx Speaker • 1M+ helped🚀
📖 2x Bestselling Author → NY Times
🌍 30+ Global Keynotes
💜 SOH RICH: Financial Literacy for Canadians
Get SOH RICH 👇

POSTS STORIES REELS TAGGED

Download All

EXCITING NEWS to announce.... I built an app to teach financial literacy, and IT'S OFFICIALLY LIVE!!! 🚀⁠⁠The Financial Literacy Playbook for anyone who’s ever felt like they should understand money and improve their financial literacy… but was never shown how.⁠⁠Simple. Practical. Step-by-step.⁠⁠If you’re ready to stop guessing and start building real financial confidence...⁠⁠Check out the LINK IN BIO. Your future self will thank you.⁠⁠Take advantage of promotion pricing that won't last long!⁠⁠💎 LINK IN BIO⁠💎 www.studio.com/nelson/playbook⁠⁠#financialliteracy #personalfinance #playbook by @nelsonsoh_

22

3

3 months ago

300+ hours of prep.⁠148 script rehearsals.⁠28 script versions.⁠13 minutes on stage.⁠⁠Having no screen or text prompter was the hardest part!⁠⁠Trust the process and enjoy the ride.⁠⁠10 weeks ago, I had the opportunity to present my first TEDx Talk.⁠⁠What. An. Experience!⁠⁠Over 2,400 views on YouTube and I am PUMPED to continue to inspire others to improve their lives - personally, professionally, and financially.⁠⁠If you watched my talk and enjoyed it, please help me out by sharing it with someone close to you who needs to improve their financial literacy.⁠⁠My goal is to impact millions of people and help you change your life and set yourself up for financial independence in the future.⁠⁠Less "Tik Tok made me buy it."⁠⁠More "My money made me more money!"⁠⁠The time to change your life is now.⁠⁠⁠🎙️ Watch my TEDx Talk --> LINK IN BIO⁠⁠⁠#lifechanging #tedxtalk #tedxspeaker #tedtalk #financialliteracy #financialeducation #personalfinance #financialfreedom #financialgoals #debtfreecommunity #financialcoach #financialplanning #financetips #moneytips #moneymanagement #moneygoals #moneyexpert #financialindependence #financialsuccess #superchargeyourfinances #firstmilli #richlife #buildwealth #wealthymindset #successformula #makeanimpact #chasinggreatness #lifewithoutregret #entrepreneur #nelsonsoh by @nelsonsoh_

175

38

4 years ago

Nobody teaches you these 6 fundamental money habits that EVERY wealthy person does.Some are harder than others but the key Is to remember to be disciplined and consistent in whatever money strategies and practices you have.It's never too late or too early to start.The important thing is that you START.What's tip #7? Let me know below! 👇 🤔#moneytips #wealthbuilding #successformula #millionairehabits #growthmindset by @nelsonsoh_

147

27

4 years ago

Is this a #FinancialLiterate decision? What do you think?I know which path I would choose because that amount of money is significant and can help my family create generational wealth vs. enjoying a 1-time event.Plus, the view is better on TV anyway 😂🤣#worldcup #Budgeting #FinancialLiteracy #SOHRICH Would you buy tickets?? by @nelsonsoh_

1

0

a day ago

I am a licensed #realtor and I am going to say something that goes against almost everything young Canadians have been told about money and adulthood — and I want you to actually sit with it before you disagree.Homeownership is a fantastic and valid wealth building strategy. It is NOT THE ONLY ONE. And in some Canadian markets right now it is not the best one.The cultural amd social pressure to buy property in Canada is enormous and deeply emotional.It comes from family, from peers, from a real estate industry with significant financial incentive to keep demand high, and from a generation of parents who built significant wealth through homeownership in a market that looked nothing like today's.That pressure is real. Please let the math determine your financial outcome, not pressure and emotions.The opportunity cost of a $150,000 down payment is rarely calculated honestly in the homeownership conversation. That capital invested in a globally diversified index ETF at the historical average return of 8% becomes over one million dollars in twenty-five years.Combined with the monthly cash flow advantage of renting a comparable property in most Canadian markets, the total wealth accumulation of a disciplined renter-investor can rival or exceed that of a homeowner over the same period with dramatically more liquidity and flexibility along the way.This is not anti-homeownership. I'm a homeowner and a licensed realtor. This is REAL TALK. Pro-math because the numbers never lie.If the markets swing up, homeownership could be the play. If you plan to stay long term, homeownership could be the play. No crystal ball here. Just rational decision-making.Here is how to think about this properly 👇✅ Calculate the true all-in monthly cost of ownership in your specific market✅ Calculate what you would build investing the down payment and monthly difference✅ Factor in your timeline — buying makes more sense the longer you stay✅ Remove emotion and family pressure from the equation entirely✅ Make the decision that your specific numbers support not the one that feels expected#FinancialLiteracy #homeownership #BuildWealth #SOHRICH by @nelsonsoh_

9

1

4 days ago

That's the actual secret. Nobody wants to hear it because it's not sexy. 🤐Every wealthy person tracks their money closer than anyone else. Budgeting isn't for people with no money. It's for people who intend to keep it.Save this and share with someone who thinks budgets are only for broke people. 📌#Budgeting Nobody claps for the person who packed lunch instead of ordering out again.But that person is also probably the one with the least amount of financial stress at the end of the month.Save this for your next "treat yourself" temptation.#FinancialDiscipline Untracked money doesn't disappear, it just stops answering to you. It will be gone soo . 🕳️You don't need a complicated system. You need every dollar to have a job. That's it. Are you the BOSS, or not?Save this and go check your bank app right now. 👀#MoneyManagementYou fall to the level of your habits. Every time. 📉In money and in life.I've watched this play out at EVERY income level. Your habits determine the outcome, not the paycheque.Save this before your next raise lands. 📌#MoneyHabits"I'm just bad with money" is a decision wearing a personality's clothes. 🎭Nobody is born knowing how a TFSA works or how compound interest snowballs. It's learned...which means it can be learned by you, starting today.Save this as your permission slip to start. 💾#FinancialLiteracyEvery financial decision today is a note to your future self. Make it a good one. 💌The TFSA contribution, the emergency fund, the "no" to the impulse buy - that's you doing your future self a favour.Save this and picture yourself 10 years from now reading it. Set those money goals!#FinancialFreedom Your LinkedIn headline means nothing to your bank account. 💼I've met VPs with negative net worth and minimum wage workers with a growing investment portfolio.Titles impress people. Habits build wealth.I watch your habits, I don't care about your job title.Save this before your next "but I have a good job", or a "but my title on LinkedIn is..." thought. 📌#NetWorthThe SOH RICH newsletter is dropping soon. 🔥More rich tips to make life better because there's nothing better than winni by @nelsonsoh_

7

1

2 days ago

What Your Group Chat Doesn't Tell You About Money...Let's discuss... and fix it, shall we? 👉Money is a social taboo. People will overshare their relationship trauma, their therapy insights, their salary anxiety, and their family struggles, but they won't tell you that they've been quietly maxing their TFSA every year since 23.They won't mention that they opened an FHSA the week it launched. They won't talk about the index ETF that's been compounding in the background while everyone else was debating which stock to buy.The financial moves that actually build wealth are invisible which makes them easy to assume nobody is making. 👉This isn't anti-travel. Experiences matter. But the financial conversation around big discretionary spending almost never includes the opportunity cost because nobody in the group chat is doing that math out loud.$1,000/month in a TFSA at 25, invested in a low-cost index ETF at 7% average annual return, becomes approximately >$520k by age 45. Tax-free. UM, YES PLEASE.The choice between the trip and the TFSA isn't always the right answer, sometimes the trip is the right call.But it should be a conscious choice, not a default. FIND BALANCE 👉Stock tips travel fast in group chats. They feel exciting, exclusive, and urgent. The data on them is brutal. Study after study over decades shows that the overwhelming majority of actively managed funds run by trained professionals with every informational advantage, fail to outperform a simple index fund over long time horizons.Individual stock picking by retail investors fares even worse. XEQT and VEQT — two of the most boring investments available to Canadians — hold 9,000+ companies globally at 0.20% annual fees and historically return 7–10% annually. Nobody sends these in a group chat. But they're building wealth for the people who quietly buy them. 👉A raise is one of the highest-leverage financial moments in your life and most people spend it within weeks on lifestyle upgrades that feel permanent. This car is so slick though!!The window between receiving a raise and adjusting your lifestyle to match it is the single most powerful financial opportunity you have.In that by @nelsonsoh_

9

2

3 days ago

5 things that are totally worth the money 💸💸💸What's on your splurge list?I'm big on number 4.#finance #money #splurge #financialliteracy #spendingmoney by @nelsonsoh_

11

3

3 days ago

Grateful for the opportunity to lead "Money, Simplified" - a professional development session for the incredible team at the Public Guardian and Trustee of British Columbia. 🙌⁠⁠This talk covered the fundamentals everyone needs but rarely gets taught:⁠💰 TFSA & RRSP strategy. Using the right account at the right time⁠📊 Budgeting methods that actually stick⁠📈 Investing fundamentals. Diversification & the power of compounding⁠🎯 Making smarter contribution decisions based on income and goals⁠🗺️ Building a simple, practical wealth plan⁠⁠Whether someone's just starting their career or is deep into retirement planning, financial literacy isn't a "some people" knowledge gap — it's an everyone knowledge gap that I'm helping to fill every day.⁠⁠That's why sessions like this are built for every age and every stage: new grads figuring out their first paycheque, mid-career folks juggling competing goals, and anyone getting serious about long-term wealth.⁠⁠Attendees walked away with more than notes. They will leave with a framework they can actually use:⁠- Which account to prioritize,⁠- How to budget without burning out, ⁠- How to invest with confidence, and⁠- How to tie it all together into one simple plan.⁠⁠If your organization is looking to invest in your team's financial well-being, this is exactly the kind of session I love bringing to companies as professional development training.⁠⁠Let's talk about what it could look like for your team. 📩⁠⁠👉 www.nelsonsoh.com⁠⁠#FinancialLiteracy #ProfessionalDevelopment #CorporateTraining #SOHRICH #MoneySimplified by @nelsonsoh_

5

0

3 days ago

The most important wealth gap in Canada is not talked about in parliament, not covered in most personal finance media, and not taught in any school curriculum. UNTIL NOW. 🫵😎📈It is the gap created entirely by financial literacy — the difference in lifetime wealth between someone who understood money early and someone who figured it out late or never. 🫠This gap is not caused by income differences. Studies consistently show that financial literacy explains a greater portion of the wealth gap between Canadian households than income level alone.Two people earning identical salaries over identical careers can retire with dramatically different net worths based entirely on the financial decisions they made along the way... decisions that are downstream of financial education. 🤑 or 😮‍💨?The tragedy is that financial literacy is not innate. It is learned. And in Canada it is learned almost exclusively through family upbringing, which means the gap compounds generationally. 🙇‍♂️Children who grow up in financially literate households absorb money habits, account structures, and wealth-building strategies as a natural part of childhood. Children who do not start from zero and often spend years unlearning expensive habits before they can begin building. 🙋‍♂️This is the exact reason financial education content matters beyond individual benefit. Every person who learns how money actually works and shares that knowledge creates a ripple that reaches people who would never have found it otherwise. That ripple is how generational financial patterns change.Here is where to start right now 👇✅ Open every registered account available to you — TFSA, RRSP, FHSA if applicable✅ Invest in one low cost index ETF and automate monthly contributions✅ Share every piece of financial education you find with someone who needs it✅ Commit to learning one new financial concept every single weekShare this with someone who never had access to financial education growing up. This post could change the trajectory of their financial life. 💜💾 Save this and share it.👉 www.nelsonsoh.com💎 LINK IN BIO#financialliteracy #MoneyMastery #SOHRICH #PersonalFinanceCanada by @nelsonsoh_

8

4

8 days ago

The Bank of Canada just held rates again. Here's what it actually means for your money.YES - Bank of Canada rate announcements affect your wallet. Keep scrolling to learn how and what to do about it. 👉 On July 15, 2026, the Bank of Canada held its overnight rate at 2.25% — the sixth hold in a row since rate cuts wrapped up in October 2025. The BoC cited ongoing uncertainty from US trade policy, Middle East conflict, and energy price volatility as reasons to stay the course.Most people see a central bank announcement and keep scrolling. But this decision directly affects your mortgage, your savings account, your GICs, and your TFSA strategy right now. 👉 To understand why this matters, you need to understand the chain: the Bank of Canada sets the overnight rate 👉 commercial banks set their prime rate based on that (currently 4.45%) 👉 your variable mortgage rate, line of credit, and HELOC are all priced off prime.When the BoC holds, those rates hold too. When it moves, they move. The next scheduled announcement is September 2, 2026. ✔️ mark it. 👉Variable mortgage holders have had six straight announcements of no change, which means payment certainty for now.But the BoC has been explicit: the next move could go either direction depending on how inflation and the economy develop through the second half of 2026.If you're on a variable rate, use this stability window to build your emergency fund and model what a potential rate hike would do to your monthly payment. 👉The pandemic-era mortgage renewal cliff is real and it's hitting in 2026. Canadians who locked in 5-year fixed mortgages at historic lows in 2020–2021 are now renewing into a rate environment that's double or triple what they signed at.If your renewal is coming up in the next 12 months: get a rate hold from a broker now (usually free, lasts 90–120 days), model the payment difference, and stress-test your budget against the new number before it arrives. 👉The rate hold is genuinely good news for savers. HISA rates at online banks are sitting in the 3.5–4.25% range right now, meaningfully higher than where they were two years ago.If you have emergency fund cash you're confident y by @nelsonsoh_

7

3

4 days ago

Your 30s are the decade where everything gets more expensive and more important simultaneously...and most Canadians spend them reacting to life instead of building ahead of it. 🥴The mortgage arrives, the kids arrive, the responsibilities stack up, and investing quietly gets pushed to next month for years at a time.But your 30s are also the decade where income is finally meaningful, financial habits are established enough to be automatic, and the compounding window is still wide open. 🫵😎The difference between starting at 30 and starting at 40 is not just ten years of contributions. It is hundreds of thousands of dollars in compound growth that no amount of future effort can fully replace.The most common financial mistake Canadians make in their 30s is letting lifestyle inflation consume every dollar of income growth. Every raise gets absorbed by a bigger home, a newer car, more subscriptions, and a more expensive life.. leaving the savings rate exactly where it was in their 20s despite earning dramatically more.Breaking that pattern is the entire game. 📈Here is your 30s financial action plan 👇✅ Calculate your current savings rate as a percentage of take home pay, know your baseline✅ Commit to investing every raise before lifestyle has a chance to claim it✅ Max your TFSA before touching non-registered accounts✅ If you have kids open an RESP immediately, the CESG is free government money✅ Review your life and disability insurance, your income is now protecting more than just yourselfShare this with every Canadian in their 30s who keeps saying they will start investing soon. Soon is the most expensive word in personal finance. 💜💾 Save this — your 30s financial blueprint right here.👉 Click the link in my bio to download the Financial Literacy Playbook app and build the plan that makes your 30s count.💬 What is the biggest financial challenge you are facing in your 30s right now? Drop it below 👇www.nelsonsoh.com #FinancialLiteracy #PersonalFinanceCanada #wealthbuilding #SOHRICH by @nelsonsoh_

8

1

8 days ago