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When we first launched as The ArchiTechs in 2024, we did a bit of everything, websites, logos, full rebrands, 3D rendering, you name it. We threw ourselves into the creative side of things and loved experimenting, but along the way we learnt a lot about what really works for us (and our clients).

Websites were one of our biggest challenges. They were exciting to create, but also incredibly time-consuming, technical, and sometimes prone to errors. While we still do the occasional site, it’s not where we want to focus our energy right now. The same goes for stand-alone logos, they often meant endless revisions, and we realised that wasn’t the best way to deliver value. That’s why we now focus on full rebrands, because every business deserves a complete, cohesive identity rather than just one piece of the puzzle.

We’ve also experimented with 3D rendering and lots of creative projects, which pushed us to grow, but over time we started to see where we wanted to take things. What excites us most now is working with brands, helping them grow through social media management, branding, and paid ads.

This rebrand to NEW ARC reflects that shift. We want our brand to feel modern, fresh, and clean, while still keeping the creativity that’s always been at the heart of what we do.

This is a new chapter, but it’s built on everything we’ve learnt so far. And we couldn’t be more excited for what’s ahead.

#socialmediamarketing #rebrand #branding #design #smm #socialmediamanagers by @newarc.uk
28
a year ago
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We’re Sebastian and Jhanavi, the co-founders of NewArc ✨

Our focus is simple: helping businesses grow through modern branding, social media management, and paid ads. We combine creativity with strategy to make brands consistent, impactful, and built to last.

Here’s to building brands with purpose 👀 by @newarc.uk
14
a year ago
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At NewArc, we help businesses grow with more than just content, we bring together branding, social media management, and paid advertising to create results-driven strategies.

Our services include:
✔ Instagram audits to uncover opportunities for growth
✔ Social media management to keep your brand consistent and engaging
✔ Google and Facebook ads to increase reach, conversions, and sales

Whether you’re a start-up or an established business, we’re here to plan, design, and build your next chapter.

✨ Ready to take your brand to the next level?
Send us a DM to explore our packages. by @newarc.uk
7
a year ago
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the kind of plans I’ll always say yes to x

#ContentShoot #ContentCreation #ContentDay #BehindTheScenes #BeautyBusiness by @newarc.uk
4
13 days ago
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Your treatments might be premium. Does your Instagram look like it? 👀

Your social media is often the first impression a potential client has of your beauty or aesthetics business, make sure it’s giving the same quality as the experience you actually provide.

Save this for your next content day. 🤎

#beautymarketing #aestheticsmarketing #beautybusiness #socialmediamarketing #aestheticsbusiness by @newarc.uk
3
a month ago
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your bio is the first little introduction to your business… make it sound like you 🤎

We’re big believers that your Instagram bio should do more than list your treatments, qualifications & booking link.

It should give someone a little feel for who you are, what you’re about and why they should stick around.
So we gave these bios a little New Arc makeover 👀

Whose bio should we hack next? Drop your @ below ↓

#InstagramBio #BeautyBusiness #AestheticBusiness #BeautyMarketing #AestheticMarketing New Arc Socials graphic titled “Bio-Hacking Your Instagram Bios!!!” featuring a woman in a grey blazer working on a laptop. by @newarc.uk
8
a month ago
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Your content is attracting the clients your brand is communicating to.
And sometimes, that’s the problem.

If your Instagram is centred around discounts, prices, last-minute availability and generic treatment posts, you’re giving people a reason to compare you on price.
But if you want to attract clients who value expertise, trust and the experience you provide, your content needs to communicate more than what you do.

It needs to communicate why you.

Your Instagram should make someone think:
“This is the clinic I want to go to.”
Not:
“Who’s cheapest?”

For aesthetic clinics, your social media is often one of the first places a potential client goes before they ever enquire. So your content needs to build the same level of trust and positioning that you want your business to be known for.

The question isn’t just “am I posting?”
It’s “what is my content making people believe about my brand?”

Save this for your next content audit 🤎

#AestheticClinic #AestheticMarketing #ClinicMarketing #AestheticBusiness #SocialMediaForBusiness by @newarc.uk
0
2 months ago
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Your Instagram bio could be the reason potential clients don’t book.
Think about it...

Someone lands on your profile from a Reel, a recommendation or Instagram search.
Before they look at your treatments, prices or highlights, they’ll almost always glance at your bio.

If it doesn’t quickly tell them:
🤎 Who you are.
🤎 What you specialise in.
🤎 Who you help.
🤎 Why they should trust you.
🤎 How to book.
...there’s a good chance they’ll leave.

A great Instagram bio isn’t about sounding clever—it’s about making it easy for the right people to understand exactly why they should choose your business.

If you’re an aesthetic clinic, beauty salon, lash artist, skin clinic or cosmetic dentist, your bio should be working just as hard as your content.

Want us to review yours?
Comment BIO below, and we’ll be choosing a few businesses for a free Instagram bio audit in our next post. 🤎
Save this post for the next time you update your profile.

#aestheticclinic #beautybusiness #medspa #clinicowner #aesthetics by @newarc.uk
1
2 months ago
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Most beauty businesses are obsessed with getting new clients.
But here’s the question…

What happens after they book?
A client who visits once is great.
A client who comes back every 6–8 weeks is what builds a profitable clinic.

The beauty businesses growing consistently aren’t always the ones with the biggest following or the flashiest content.
They’re the ones that make clients want to return.

That means:
🤎 Rebooking before they leave.
🤎 Creating treatment plans instead of selling one-off appointments.
🤎 Following up after appointments.
🤎 Making every client feel remembered.
🤎 Building value instead of relying on discounts.

Client retention isn’t the “boring” part of marketing.
It’s the foundation of sustainable growth.

If you could improve just ONE thing in your client journey this month, what would it be?

I’d love to know in the comments. 👇
Save this post for your next business review.

#beautybusinessmarketing #aestheticclinicmarketing #clientretention #beautybusinesstips #medspa by @newarc.uk
1
2 months ago
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If your Instagram looks good but isn’t bringing you bookings… read this.

The problem usually isn’t your branding.
It isn’t the algorithm.
And it isn’t because Instagram is “too saturated.”

More often than not, it’s a handful of small content mistakes that stop people from taking the next step.

Inside this carousel, we’re breaking down 10 things quietly costing beauty businesses bookings on Instagram, and exactly what to do instead.

Because beautiful content means nothing if it doesn’t convert.

Save this for your next content day, and send it to another beauty business owner who’s wondering why their posts aren’t turning into clients. 🤎

#beautybusinessmarketing #aestheticclinicmarketing #instagrammarketing #beautybusinesstips #medspamarketing by @newarc.uk
0
2 months ago
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As much as we’d love to fully manage your socials, we get it, it’s not always the right time.

But doing nothing is what actually keeps you stuck!

Here’s some other ways we can help instead:

◆ Account audit we go through your entire account and tell you exactly what’s working, what’s not, and what to fix

◆ Content planning we map out your hooks, ideas and videos so all you have to do is show up and film

◆ Caption writing we write your captions for you, seo optimised and ready to post

◆ Profile optimisation we make sure your bio, highlights and grid are actually converting visitors into followers

◆ Strategy call a focused 1:1 where we build out your content strategy and answer everything you’re unsure about

You don’t need to do everything at once you just need to start somewhere 🤍

DM us “HELP” and we’ll point you in the right direction.

#socialmediamanager #instagramgrowth #socialmediatips #contentplanning #aestheticbeauty by @newarc.uk
1
5 months ago
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Something’s coming for beauty and aesthetic businesses this July 🤎

If you run a clinic, medspa, lash, brow or PMU business, you already know the hardest part isn’t the work, it’s showing up online, consistently, while running everything else.

Knowing what to post. Writing the captions. Planning the month. Keeping it all looking premium.

What if it was just… ready?

We’ve been building something for the ones who are done guessing.

Coming July. Follow so you don’t miss it. 🤎

#aestheticclinic #medspamarketing #beautybusiness #lashtech #pmuartist by @newarc.uk
3
4 months ago
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