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@markasimo for @voguescandinavia 

Photographer and creative directon: @karimavvad 
Stylist @nikkehellstrom 
Make up and hair artist @sannimaali 
Photographer assistant @samulivienola 
Words by @linneapesonen 

Wearing:
Joona Hakala @jonttuli 
Keskipomppu @keskipomppu 
Oakley @oakley 

Through this project, we want to challenge taboos and break stereotypes, proving that you can be whoever you want to be. By blending sports, identity, and fashion, we showcase the freedom of self-expression to inspire and spark conversation in sports circles and beyond.

I also have a background in team sports – albeit in football – it was crucial to curate looks that defy conventions as much as possible within a sport traditionally perceived as highly masculine. Ice hockey players’ gear is always very covering and bulky, so I wanted to explore that aspect more deeply. Siim was the perfect player for these images, thanks to his experimental attitude.

Check the full editoral from @voguescandinavia by @nikkehellstrom
16
2 years ago
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Collection No. 4 ’POSITIONS OF POWER’
looks 1-7

Thank you for having me <3 @latimmier 

Runway pictures @jamescochranephoto 
Creative direction & design @lervern 
Styling @nikkehellstrom @lervern 
Production @n4mkham @vilmasuhonen 
Production assistants @jasminaamzil @suviiiiiiiiiiiiii @cocoroza 
Jewelry in collaboration with @aida_impact 
Hair @sidsellysell.hair & @zenzorganic team
Make up @jenny_jansson & @zenzorganic team
Models @terranullius__ @96studiomgmt @usumani @uniquemodelsdenmark @fuckelilevy @96studiomgmt @frederiktaurus 
@cockwhoreandmacho 
@kevinmistryy @mikasstockholm @darrenseruwagi @96studiomgmt 
Casting @vilmasuhonen 
Music mix by @aapelipietari 
PR @juni_communication 
Live stream provider @lustlugonja taken in Copenhagen, Denmark by @nikkehellstrom
14
3 years ago
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@sofiaruija and @klleino 
wearing @susannasaarikko and @amina.saada 
with @juhohut 

thank you @helsinginmiekkailijat by @nikkehellstrom
17
3 years ago
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KÄÄRIJÄ X JOOST - Hyvää Puuta (music video)

Dir: @kaverikarim 
Prod: @jani_nikander 
Dop: @linus_otsamo 

Creatives: kaverikarim, @paidatonriehuja , @joonaslaaksoharju , @kalle_lindroth 

Stylist: @nikkehellstrom 
Creative Stylist: Joost Klein & Nikke Hellström
Stylist Assistant: @kiamariamatilda 
Muah: @varjonoora , @taigatuulijarvimakeup 
Hair stylist (Joost): @pronkogram 
Production Manager: @erkkibusnov 
Production Assistants: @e_inari , Rami Vuorinen
1st AC: @leevikollanus 
Set Designer: vaiskii
Prop Assistant: Tomi Maltio
Gaffer: @herra_x 
Key Grip: @grippioj 
Lighting Technicians: Kimmo Jalkanen, Mikko Putkonen, Atte Pulkkinen
Location Car Supervisor: @thomastatoimeen 
Runner: Timo Vasara
Ferret Trainer: Senni Vuorimaa
Pyrotechnician: Jani Järvinen / Pyroman Oy
BTS videographer: @thobiashilden 
Post: @kaverikarim 
Prod services: @bongobongoboys 
Equipment rental: @angelfilms.fi 

Cast:
Joost
@paidatonriehuja 
@katrinaleino 
@juliannakauhaniemi 
Ferret: Xenia
Dancers: Seurasaaren Kansantanssijat ry
No animals were harmed in the making of this music video.

Thank you:
@wheeelm 
@vain_official by @nikkehellstrom
1
4 days ago
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Rioters: for @turistiii @blockfest show

@attedigital 
@kchassan 
@iida.tiuku 
@olenleo 
@kiamariamatilda 
@miguelhurtado 
@antonio.teca 
@mattimaxim 
@kiellettyruusu 
@kheebis 
@jesservaus 
@sullbb taken in Blockfest, Tampere by @nikkehellstrom
18
2 months ago
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Work for @markasimo x @zalando 
Photography: @emilnaukkarinen 
Style: @nikkehellstrom by @nikkehellstrom
14
2 months ago
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@emilruusuvuori for @voguescandinavia 

Creative Direction: @nikkehellstrom & @karimavvad 
Photography: @karimavvad
Stylist :  @nikkehellstrom 
Muah: @kiramuesamakeup 
Photography assistant: @samulivienola 
Words: @linneapesonen 
Retouch: @lindroosastrid.retouch 

Wearing:
@acnestudios 
@stoneisland 
@beamstorehelsinki 
@vincentcatani 

Together with @karimavvad we wanted to reimagine what a tennis editorial could look like. Thank you to the entire team for bringing this special project to life!

Read the full editorial on Vogue Scandinavia. by @nikkehellstrom
8
3 months ago
Download
@emilruusuvuori for @voguescandinavia 

Creative Direction: @nikkehellstrom & @karimavvad 
Photography: @karimavvad
Stylist :  @nikkehellstrom
Muah: @kiramuesamakeup 
Photography assistant: @samulivienola 
Words: @linneapesonen 
Retouch: @lindroosastrid.retouch 

Wearing:
@rolf_ekroth 
@beamhill_official 

Together with @karimavvad we wanted to reimagine what a tennis editorial could look like. Thank you to the entire team for bringing this special project to life!

Read the full editorial on Vogue Scandinavia. by @nikkehellstrom
8
3 months ago
Download
@emilruusuvuori for @voguescandinavia 

Creative Direction: @nikkehellstrom & @karimavvad 
Photography: @karimavvad
Stylist :  @nikkehellstrom
Muah: @kiramuesamakeup 
Photography assistant: @samulivienola 
Words: @linneapesonen 
Retouch: @lindroosastrid.retouch 

Together with @karimavvad we wanted to reimagine what a tennis editorial could look like. Thank you to the entire team for bringing this special project to life!

Read the full editorial on Vogue Scandinavia. by @nikkehellstrom
0
3 months ago
Download
@emilruusuvuori for @voguescandinavia 

Creative Direction: @nikkehellstrom & @karimavvad 
Photography: @karimavvad 
Stylist :  @nikkehellstrom
Muah: @kiramuesamakeup 
Photography assistant: @samulivienola 
Words: @linneapesonen 
Retouch: @lindroosastrid.retouch 

Wearing:
@rolf_ekroth 

Together with @karimavvad we wanted to reimagine what a tennis editorial could look like. Thank you to the entire team for bringing this special project to life!

Read the full editorial on Vogue Scandinavia. by @nikkehellstrom
6
4 months ago
Download
@emilruusuvuori for @voguescandinavia 

Creative Direction: @nikkehellstrom & @karimavvad
Photography: @karimavvad 
Stylist :  @nikkehellstrom 
Muah: @kiramuesamakeup 
Photography assistant: @samulivienola 
Words: @linneapesonen 
Retouch: @lindroosastrid.retouch 

Wearing:
@acnestudios 
@beamstorehelsinki 
@vain_official 
@louisvuitton 
@prada 

Together with @karimavvad we wanted to reimagine what a tennis editorial could look like. Thank you to the entire team for bringing this special project to life!

Read the full editorial on Vogue Scandinavia. by @nikkehellstrom
6
4 months ago
Download
@emilruusuvuori for @voguescandinavia 

Creative Direction: @nikkehellstrom & @karimavvad
Photography: @karimavvad 
Stylist :  @nikkehellstrom 
Muah: @kiramuesamakeup 
Photography assistant: @samulivienola 
Words: @linneapesonen 
Retouch: @lindroosastrid.retouch 

Wearing:
@latimmier @lervern 

Together with @karimavvad we wanted to reimagine what a tennis editorial could look like. Thank you to the entire team for bringing this special project to life!

Read the full editorial on Vogue Scandinavia. by @nikkehellstrom
4
4 months ago
Download

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