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A digital lab
this isn’t real. that’s the point.
Artist: @re.stylelab
Dm for collaboration💎
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What if someone asked AI to dream its next campaign? 

Guess who?

For this experiment, I wasn’t interested recreating an existing campaign. I wanted to understand what makes a brand feel unmistakably like itself, its colours, textures, references, humour, craft, and the stories hidden beneath the product.

Weeks of research, hundreds of iterations. One imagined campaign 

Not to replace creative.
To stretch it.

An independent art direction study exploring colour, craft,and contemporary Indian fashion through AI.

Curious if you can guess the brand before the reveal. 

#fashioncampaign #creativedirection #aifashion #visualidentity #NiktAI by @nikt_ai
77
2 months ago
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A glimpse before the whole story………….

Been working on this for a while, can’t wait to show you what comes next.

An imagined campaign study for Rahul Mishra.

#aifashionfilm #aivideo #aiteaser #artdirection #fashioneditorial by @nikt_ai
6
a day ago
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A little experiment in fashion, imagination and world building.

An imagined Rahul Mishra campaign by Nikt.ai.

Independent creative exploration. No affiliation with the designer.

#aifashioncampaign #aifashioneditorial #aifashion #creativedirector #artdirector by @nikt_ai
0
3 days ago
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One experiment at a time.

Imagined with AI. Directed by instinct.

#aifashionfilm #aieditorial #visualartist #aivideo #aigenerated by @nikt_ai
2
4 days ago
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AI was never the destination for me.
It became another way to get closer to the things I imagine.

I come from styling, fashion and creative direction, building characters, moods and worlds has always been the part I love most.

Now I’m learning how to take those same instincts somewhere they couldn’t go before.

This film is one more experiment in that journey.

Not trying to make AI look like AI.
Trying to make imagination feel real.
#aifashion #creativedirection #fashioneditorial #aiartist #aivideo by @nikt_ai
3
6 days ago
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Not everything carved was meant to stay still

TARA is my next Nikt.ai fashion experiment.

An independent creative study inspired by Rahul Mishra’s DEVI and his approach to Indian craft and couture. Rahul Mishra and his team are not affiliated with, involved in, or endorsing this project.

#trendy #aifashionfilm #fashioneditorial #indiancouture #creativedirection by @nikt_ai
5
7 days ago
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Introducing TARA 💫

Started with a thread.

An imagined world inspired by the extraordinary universe of Rahul Mishra, where couture grows beyond the body and craft, and becomes monumental.

The secret is finally out,

Rahul Mishra X Nikt.ai

Independent, imagined AI campaign by @nikt_ai.

#rahulmishra #aivideo #creativedirection #fashioneditorial #digitalcouture by @nikt_ai
0
8 days ago
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TARA — coming soon.

A new Nikt.ai fashion story.

#creativedirection #fashioneditorial #aifashion #aiartist #digitalcouture by @nikt_ai
3
9 days ago
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She has been here longer than we have.

In the stone. 
In the walls. 
In the details we stopped noticing.

A woman.
A forgotten world.

Coming soon by Nikt.ai.

An independent Nikt.ai exploration.

#aifashionfilm #aimoodboard #visualidentity #storytelling #creativedirection by @nikt_ai
0
10 days ago
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Coming soon……..

An independent Nikt_ai creative exploration inspired by the design language and craftsmanship of a famous Indian designer. This is not an official campaign or collaboration just an exploration.

Can you guess the designer before the full editorial drops? 

#aifashion #creativedirection #fashioneditorial #indianfashion #visualartist by @nikt_ai
3
11 days ago
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We grow up seeing it everywhere. In our mothers’ jewellery boxes, pieces passed down through families, something bought to mark a moment, something brought out only on certain days. A necklace can carry a memory, a ring can become an heirloom, and sometimes you know the story of a piece long before you ever wear it yourself.

#aifashion #creativedirection #fashioneditorial #visualartist #digitalcouture by @nikt_ai
3
15 days ago
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Another AI experiment in making the unreal feel almost real. 🌸

#aifashion #creativedirection #fashioneditorial #aivideo #digitalcouture by @nikt_ai
3
22 days ago
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