Instagram story viewer> @ninabotzen.studio> Posts
Nina I Personal Brand Strategist(@ninabotzen.studio)'s profile avatar HD Profile

Nina I Personal Brand Strategist

@ninabotzen.studio

1.1K
followers
4053
following
Turn what makes you different into a brand people remember.
Strategy • Social Media • Web Design • Content
↓ Let's build yours
POSTS STORIES REELS
For a long time, I thought my biggest challenge was that I did too many different things. Web design, photography, social media, content strategy… And I loved all of them, but explaining how they fit together wasn’t always easy. I always felt like I had to explain myself. So I thought I should maybe just pick one thing and stick with it. But the more I reflected on the work I’ve done over the years, the more I realised there was a common thread. One thing I noticed was that I’ve always been interested in what makes people different. What makes them unique. Their stories, perspectives, ideas and the things that matter to them. Things that make someone authentic and irreplaceable. 
 And I’ve always loved finding ways to communicate those things — through words, visuals, websites and content. That’s how personal branding started to make sense to me. Not as another service to add to the list, but as the bigger picture connecting everything I already do. So you’ll be seeing more of that here. More about personal brand strategy, finding your difference, building a recognisable presence and bringing it all together creatively. And yes, still plenty of photography, design and the occasional creative tangent. Because that’s part of who I am, too. Maybe that’s the biggest lesson in all of this: you don’t always need to reinvent yourself to find your direction. Sometimes you just need to see what was there all along. Be you, be different. ♡ by @ninabotzen.studio
It might sound strange coming from someone you can hire, but before you invest in a designer, a photographer or a strategist (me included), sit with these three questions first. What do you want to be known for? Who do you actually want to reach? And what do you believe about your industry that others might not? Everything else is built on these answers: your website, your content, even the way your photos are directed. When they’re clear, the work flows. When they’re fuzzy, even the most beautiful result can feel slightly off. 📌 Save this for the next time you’re about to hire someone, or for a quiet afternoon with a notebook. #personalbranding #brandstrategy #positioning #pointofview beyoubedifferent ninabotzenstudio by @ninabotzen.studio
The quirks, the opinions, the path that doesn’t look like anyone else’s: that’s what people remember. Polished and safe gets you lost in the feed. It makes you blend in.
Be known for what makes you different. That’s what people remember. Want help finding the parts of you worth building a brand around? The Personal Brand Direction Intensive starts there. Link in bio. #bedifferent #personalbranding #authenticbranding #brandidentity #standoutonline creativeentrepreneur identityledbranding ninabotzenstudio by @ninabotzen.studio
Eva Piperis was running two businesses: one for holistic wellness and bodywork, one for deep transformational coaching. Each had its own website and its own domain, and her personal brand was getting lost in between. We brought everything home under one umbrella brand, evapiperis.ch, with a subdomain for each offer and a homepage that introduces Eva first and lets visitors choose their path. It’s built on Showit, so she can update it herself. The result is one cohesive brand, a calmer client journey, and a website that can grow with her. If your work lives in more than one place online, this might be your sign. #showitdesigner #webdesignforcoaches #personalbranding #wellnessbusiness #coachwebsite ninabotzenstudio by @ninabotzen.studio
More posts won’t fix a message that isn’t clear yet. When people can’t tell what you stand for, they scroll past, however often you show up. The fix is knowing who you are and saying it on purpose. If that feels fuzzy right now, that’s exactly what we work out in The Personal Brand Direction Intensive. Link in bio. #personalbranding #personalbrandstrategy #contentstrategy #brandclarity #instagramtips onlinebusiness brandingforentrepreneurs ninabotzenstudio by @ninabotzen.studio
Personal branding is everywhere right now, and there’s a reason it’s not going away. Getting attention is harder than ever. Feeds are fuller, scrolling is faster, and AI can produce polished content in seconds. In that noise, people don’t hold on to the most content. They hold on to the people they trust. That’s where a personal brand comes in. It doesn’t just help you stand out for a moment. It makes you memorable. And if you run a business, you’re your best asset. Your story, your values and the way you work are the one thing no competitor can copy. When people already know, like and trust you, you rely less on paid ads to reach them, and the right clients find you more easily. It also goes with you. Platforms change, offers evolve, careers take turns. Your reputation and perspective come along every time. Personal branding isn’t about being everywhere. It’s about being remembered for the right things, by the right people. Be you, be different. Which of these reasons matters most for you right now? Tell me below 👇 #personalbranding #personalbrand #personalbrandstrategy #brandstrategy #founderbrand businessowner thoughtleadership contentstrategy marketingtips creativeentrepreneur authenticbranding standoutfromthecrowd by @ninabotzen.studio
Be you, be different. Two words that sum up everything I believe about this work. Simple to say, a lifetime to practise. #personalbranding #beyoubedifferent #identityledbranding #authenticbranding #brandidentity ninabotzenstudio by @ninabotzen.studio
A personal brand isn’t about becoming someone else. So much of what we learn about showing up professionally is quietly about fitting in. This carousel is a small reminder that the parts we tend to hide are often the most memorable ones. Save it for the next time you catch yourself smoothing something over. #personalbranding #personalbrandstrategy #brandstrategy #identityledbranding beyourself authenticbranding brandidentity ninabotzenstudio by @ninabotzen.studio
Need a website? I’m your woman #webdesign #webdesigner #webstagram #personalbranding by @ninabotzen.studio
What personal branding is really about - it’s not asking you to fit in a box or shrink yourself - but to embrace all of you 🌸 #personalbranding #brandstrategy #marketingtips #contentcreator by @ninabotzen.studio
If I were starting a coaching business in 2026, I would not spend thousands on a custom website straight away. I’d start with a beautiful, strategic template that already gives me the structure I need — and customise it around my own brand, offers and personality. Because your first website doesn’t need to be complicated. It needs to: → clearly explain what you do
→ make you look professional
→ build trust
→ guide people towards working with you
→ actually feel like you That’s exactly why I created this Showit website template for coaches. High-end look. Easy DIY setup. No coding. And much more affordable than a fully custom website. DM EDGE to get the template link. 🤍 #coachwebsite #coachingbusiness #websiteforcoaches #showittemplate #showitwebsitedesign diywebsite coachtips onlinecoach personalbrand smallbusinesswebsite websitetemplate digitalbusiness by @ninabotzen.studio
This is your sign to keep showing up #linkedin #linkedingrowth #visibility by @ninabotzen.studio

Download All

Save the photos and videos currently loaded on this page.

0Photos
0Videos
Ready to download 0 / 0

Keep this tab open until your download is ready.
back to up