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nirutiethnicstudio

@nirutiethnicstudio

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✨Exquisite Handloom Silk Sarees made to wow
🧵Legacy weaves with a modern twist
♥️Crafted with passion by a Mompreneur
📩DM to own your timeless luxry

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Never underestimate the power of a saree and a gajra. 😉🌸

Photos - @cinematic_poojann
Styling - @styleebyapurrva
Saree - @nirutiethnicstudio
Blouse - @eloquent_apparels
Jewellery - @aamayaajewels by @nirutiethnicstudio

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a month ago

Every thread tells a story. Every ornament carries a legacy. ✨

This National Handloom Day, we celebrate the timeless beauty of Indian craftsmanship.

Draped in the exquisite Pure Chiki paras border saree
With Ilkal tope pallu by Niruti Ethnics, a masterpiece woven by skilled artisans, and adorned with handcrafted pure brass & pearl jewellery by Tantuh Wire Handmade Artistry, where traditional Chettinad elegance meets handmade Meenakari fusion.

When handloom meets handmade, heritage isn’t just preserved—it comes alive. ❤️

Let’s celebrate the hands that weave, create, and keep our traditions alive.

Concept, Creative Direction & HMUA @swatighodke_mua_official
Muse @bhargavi_chirmuley
Handmade Jewellery @tantuh_wirehandmadeartistry
Saree @nirutiethnicstudio
Blouse @srujanabyruttuja
Location @manchstudio
Cinematography @_swwapnilkamlakar_photography

#nationalhandloomday #handmadejewelry #heritage taken in Manch Studio by @nirutiethnicstudio

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2 months ago

सोनेरी सण✨✨

New Ad Campaign for @rankajewellersofficial
Agency: @followsetu
Featuring celebrity : @officialpallavipatil
Creative Director: @nasir_m_shaikh
Art director : @musale.amit
Outfits & Styling : @styleebyapurrva
Makeup : @thevinodsarode
Hair : @swatipraphull_makeup_artist
Saree draping: @nilam_art1687
Production Designer (Art) : @vijay_r_mahamulkar
Celebrity Manager : @its_ashwini1218
location : Phaltan, Rajwada
EP : Rohit mujumdar
Photography: @bharatpawarphotography

#bharatpawarphotography #photography #makeup #styling #bharatpawar #fashion #style #portraitphotography #actress #inspiration #advertisement #advertising #setuadvertising #indianculture #weddingdress #jewellery #godoxlighting #mac #fashionmodel @fujifilmxindia #shotonfujifilm #fujifilmgfx100sii #pallavipatil taken in Phaltan, Maharastra by @nirutiethnicstudio

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a year ago

✨ NEW STOCK ALERT ✨

Your favourite weaves are here! ❤️😍
Discover our latest collection of elegant Maheshwari Sarees, where timeless tradition meets royal elegance. 🌸✨
👑 Festive Elegance, Heritage Royalty
🛍️ Fresh Stock | Beautiful Weaves | Timeless Charm
💌 DM us to book your favourite saree before it’s gone!
💕 NirutiEthenicStudio — Draped in Tradition, Wrapped in Elegance.
#NewStockAlert #NirutiEthenicStudio #MaheshwariSarees #HandloomLove #EthnicElegance SareeLovers FestiveWear IndianEthnicWear SareeCollection by @nirutiethnicstudio

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2 hours ago

How’s my look ?👀

Reel & Photos - @sonal_jagtap1988
Styling - @styleebyapurrva
HMU - @gnk_makeup_and_hairstylist
Saree - @nirutiethnicstudio
Jewellery - @aamayaajewels by @nirutiethnicstudio

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8 days ago

पारंपरिक स्वॅग! 🥰😎

Video - @cinematic_poojann
Styling - @styleebyapurrva
Saree - @nirutiethnicstudio
Blouse - @eloquent_apparels
Jewellery - @aamayaajewels by @nirutiethnicstudio

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24 days ago

🙏🏻❤️Gratitude❤️🙏🏻

Heartfelt gratitude to the wonderful @bhargavi_chirmuley Ma’am for your love, encouragement, and kind support towards
NirutiEthnicStudio. ❤️🙏

Your appreciation and encouraging words mean so much to us. ✨
When someone we admire takes the time to appreciate our work, it gives us even more confidence and motivation to keep growing and bringing beautiful handloom sarees to you. 🌸

Thank you, Ma’am, for believing in NirutiEthnicStudio and encouraging our journey. Your support will always hold a very special place in our hearts. ❤️
With love and gratitude,

NirutiEthnicStudio 🌿✨
#NirutiEthnicStudio #BhargaviChirmule #Gratitude #ThankYouMaam #HeartfeltGratitude ThankYouForYourSupport Encouragement HandloomSarees SareeLove IndianHandloom SupportSmallBusiness WomenEntrepreneurs HandloomLove SareeLovers MadeWithLove GratefulHeart

Concept, Creative Direction & HMUA @swatighodke_mua_official
Muse @bhargavi_chirmuley
Handmade Jewellery @tantuh_wirehandmadeartistry
Saree @nirutiethnicstudio
Blouse @srujanabyruttuja
Location @manchstudio
Cinematography @_swwapnilkamlakar_photography

nationalhandloomday heritage taken in Pune, Maharashtra by @nirutiethnicstudio

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2 months ago

When handloom meets handmade, heritage doesn’t just stay in the past — it comes alive.

Here’s to the hands that weave, craft, create and keep India’s artistic legacy alive. ✨

There is something incredibly special about wearing something that has passed through human hands — where every wire is shaped, every motif is created, and every detail carries the soul of its maker. ❤️

Draped in the exquisite Pure Chiki Paras border saree with Ilkal Tope Pallu by Niruti Ethnics, woven with the skill and patience of our artisans, and adorned with handcrafted pure brass & pearl jewellery by Tantuh Wire Handmade Artistry.

Concept, Creative Direction & HMUA @swatighodke_mua_official
Muse @bhargavi_chirmuley
Handmade Jewellery @tantuh_wirehandmadeartistry
Saree @nirutiethnicstudio
Blouse @srujanabyruttuja
Location @manchstudio
Cinematography @_swwapnilkamlakar_photography

#NationalHandloomDay #TantuhWireHandmadeArtistry #HandmadeJewellery #IndianHeritage taken in Manch Studio by @nirutiethnicstudio

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2 months ago

Behind the scenes… it was EVERYTHING but serious! 😂✨

From “just one more shot” to dodging traffic, finding the perfect street corner, fixing saree pleats, chasing the light & pretending we totally knew what we were doing… 😂

A little chaos, a lot of creativity, and SO much fun went into creating this contemporary Indian street story. 🤎

Here’s a peek at the madness before the magic drops Now! 👀🔥

Concept, Creative Direction & HMUA @swatighodke_mua_official
Muse @growithanushka
Cinematography @ashish_gulve_films
Photography @hemitmodhaphotography
Jewellery @tantuh_wirehandmadeartistry
Saree @nirutiethnicstudio

#BTS #BehindTheScenes #ShootDiaries #IndianStreetPhotography #ContemporaryIndia TeamTantuh ShootDay by @nirutiethnicstudio

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2 months ago

Contemporary India… Unfiltered… ✨
Not made to blend in… Made to belong… ✨

A contemporary Indian woman “Baddie”, unapologetically bindhast, moves through the streets with quiet confidence—where attitude meets heritage and individuality takes center stage.

Earthy modern tones echo the rhythm of Indian streets, while Tantuh’s dual-tone brass jewellery unites the warmth of brass with the refined edge of silver into a single, sculptural statement.

Indian style isn’t confined to tradition.
It evolves—raw, modern, and undeniably fearless. 🤎

Concept, Creative Direction & HMUA @swatighodke_mua_official
Muse @growithanushka
Cinematography @ashish_gulve_films
Photography @hemitmodhaphotography
Jewellery @tantuh_wirehandmadeartistry
Saree @nirutiethnicstudio

#contemporaryindianart #indianaesthetic #baddie #streetphotography by @nirutiethnicstudio

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2 months ago

Contemporary India… Unfiltered. ✨

This shoot was imagined through the lens of Indian street photography—where weathered walls, old architecture, vibrant colours and everyday textures become part of the story.

We wanted to capture India, not recreate it.

Against these raw, lived-in streets, our contemporary Indian woman “The Baddie” moves with a bindhast attitude—where modern fashion meets heritage and individuality takes centre stage.

The earthy tones of the saree blend with the street, while Tantuh’s dual-tone brass jewellery adds a sculptural, contemporary edge.

Indian style isn’t confined to tradition.
It lives, evolves and belongs to the streets. 🤎✨

Concept, Creative Direction & HMUA @swatighodke_mua_official
Muse @growithanushka
Cinematography @ashish_gulve_films
Photography @hemitmodhaphotography
Jewellery @tantuh_wirehandmadeartistry
Saree @nirutiethnicstudio

#loveindia #streetphotography_bw #baddie #streetstyleindia #handmadejewelry taken in India by @nirutiethnicstudio

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2 months ago

A frame from another era. A story stitched, woven and handcrafted by hand. ✨

There’s something timeless about vintage Indian aesthetics — the muted tones, the old-world frames, the richness of handloom, and the beauty of jewellery that feels like it carries a story of its own.

For this look, we brought together the elegance of a Pure Chiki Paras border saree with Ilkal Tope Pallu, a vintage patchwork-inspired blouse, and handcrafted pure brass & pearl jewellery — creating a beautiful fusion of tradition, nostalgia and contemporary artistry.

Shot with a vintage photography aesthetic, this look is a little ode to the women, crafts and heirlooms that have always made Indian beauty so distinctive. 🤎

Concept, Creative Direction & HMUA @swatighodke_mua_official
Muse @bhargavi_chirmuley
Handmade Jewellery @tantuh_wirehandmadeartistry
Saree @nirutiethnicstudio
Blouse @srujanabyruttuja
Location @manchstudio
Cinematography @_swwapnilkamlakar_photography

#VintageIndianAesthetic #VintagePhotography #HandloomSaree #HandmadeJewellery taken in Manch Studio by @nirutiethnicstudio

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2 months ago