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Branding & digital for ambitious organizations.
Business, creativity & technology.
From 🇦🇷 to the 🌎
LatAm’s most awarded studio on @awwwards.
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Soñábamos con que Messi lo viera. Lo vio y le dio like 🥹

Todo esto empezó con un mensaje, una idea y un equipo con ganas de regalarle algo a quien nos había hecho tan felices.

Meses después, el regalo llegó. Y un like nos hizo revivir todo este hermoso camino.

En esta edición de /nk.news, @lucasnikitczuk nos cuenta cómo pasó y lo que significó para nosotros.

Leé la historia completa en nuestra web. Link en bio 🔗 by @nkdotstudio
2
12 days ago
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Breathe better. Live better.

With that purpose in mind, we worked alongside James Nestor, author of the bestselling book Breath, and his team on early brand explorations for Breath+.

We explored naming, brand proposition, and visual directions, helping the team get a feel for the idea as it began to take shape.

It was an honor to contribute to the beginnings of a project that aims to build a community around breathing and well-being.

Here’s a look at those initial explorations. An early chapter in a brand the team has since continued to develop and evolve.

#BreathPlus #JamesNestor #BrandExploration #Branding #nkstudio by @nkdotstudio
0
20 days ago
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A veces el trabajo es lo que hacemos.
Y a veces, todo lo que hacemos juntos es lo que hace que ese trabajo sea espectacular 😮‍💨💚
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#nkstudio #studiolife #creativeculturr  #behindthescenes #lifeatnk by @nkdotstudio
1
a month ago
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30 years of IKEA in Spain. Unwrapped through your own story. 📦

Together with MRM Spain and Mach Studio, we brought “Taking Apart the 30” to life: an interactive experience that invited IKEA customers to rediscover their purchases and the pieces that became part of their everyday lives.

A personalized look back at their history with IKEA, celebrating 30 years through the homes and stories built along the way.

Your choices. Your memories. Your IKEA story. 💙💛

#IKEA #IKEA30Years #DigitalExperience #WebDesign #nkstudio @mrm_spain @mach.studio @ikeaspain by @nkdotstudio
0
a month ago
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When someone tells you the site doesn’t look like anything else in the seafood industry, maybe it’s because Captain Fresh isn’t like anything else in the seafood industry. 🌊

Probably the best description we could have asked for.

Here’s a glimpse of the work we created together: storytelling, motion, look & feel and website design. 👀

But beyond all that, we turned an incredibly complex story into something remarkably simple.
Discover Captain Fresh.

👉🏻 captainfresh.com

#CaptainFresh #DigitalExperience #Storytelling #MotionDesign #SeafoodIndustry by @nkdotstudio
2
2 months ago
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Ya pasó más de un mes desde que terminó el Mundial. Y todavía cuesta un poco explicar todo lo que pasó ahí.

Durante esas semanas Messi y esta Selección nos regalaron algo que fue mucho más grande que el fútbol. Nos hicieron volver a juntarnos, a llamar a alguien después de un gol, a abrazar a desconocidos, a gritar como locos frente a una pantalla. Nos hicieron sufrir, festejar y, sobre todo, ser muy felices.

En medio de todo eso apareció una charla entre nosotros.
Che, ¿y si hacemos algo con todo esto que estamos sintiendo?
Algo que intentara representar, aunque sea un poquito, todo lo que esos goles generan del otro lado.

Así nació este pequeño homenaje a nuestro Capitán.
Pensamos que si Leo había hecho felices a millones de personas, quizás cada una de ellas podía ser un punto. Y que todos esos puntos juntos podían reconstruir esos momentos que nos quedaron grabados para siempre.

De ahí salió la experiencia. De volver a mirar una jugada desde adentro, recorrerla, moverse entre esos millones de puntos y sentirse otra vez parte de algo mucho más grande que uno.

Porque hubo momentos en los que parecía que no había por dónde entrar y él encontraba la forma. Centros que caían donde tenían que caer. Partidos que parecían escaparse y una jugada cambiaba todo. Y también esas gambetas de potrero, contra selecciones que parecían imposibles, que te hacían levantarte del sillón antes de saber cómo terminaban.

Esos segundos en los que se te ponía la piel de gallina porque sentías que podía pasar cualquier cosa.

Y Leo nos regaló muchísimos de esos segundos.

The Last Tango fue nuestra forma de agradecerle por eso.

Gracias, Leo. 🥹
Gracias, Selección. 🇦🇷

🔗 thelasttango.com
@leomessi
@afaseleccion

#TheLastTango #Messi #Argentina #WorldCup #DigitalExperience by @nkdotstudio
1
2 months ago
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No brief.
No client.
No reason, really.

Someone had an idea.
We switched it on. 💡

A fictional light switch brand where the entire digital experience changes every time you turn the switch on or off.

Just a small design exercise.
Just because we felt like playing.
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#DesignExploration #DigitalDesign #WebDesign #InteractionDesign #CreativeTechnology by @nkdotstudio
0
2 months ago
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What a beautiful way to keep celebrating our 20th anniversary: another Site of the Day. 💚

This website has always been very special to us.

For our 20th anniversary, we decided to go beyond showing what we do and shine a light on the people who have inspired us throughout the journey.

Seeing it recognized by @awwwards , giving these stories even more visibility and allowing more people to discover them (and hopefully feel inspired by them) is already the greatest gift we could ask for.

Thank you to everyone who shared their story, everyone who has been part of /nk over these two decades, and the team who brought this living archive to life.

Let’s keep empowering brands to inspire people and create positive impact.

This SOTD belongs to all of you.

#Awwwards #SOTD #SiteOfTheDay #NKStudio #20YearsOfNK #WebDesign #CreativeDevelopment by @nkdotstudio
0
2 months ago
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There are moments that mess with everything you thought you knew.

One day, a website we had designed came back to us already live. Just a week and a half later.

We looked at it with a mix of surprise, curiosity and, honestly, a little bit of:

“What the fck just happened?”*

That moment didn’t give us all the answers. But it gave us the right question:

What if the way we had always worked was no longer the best way forward?

So we started pulling the process apart.

Connecting design and development earlier. Letting AI accelerate what can move faster. And protecting the time, judgment and craft that still need people.

Not to do more things, faster.

To make the things that really matter move.

This is the story of how one unexpected moment changed the way we work.

Swipe through and read the full article at the link in bio.

#AI #WebDesign #CreativeTechnology #DigitalExperience #nkstudio by @nkdotstudio
1
2 months ago
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We’re honored to partner with @unicef ‘s Global Coalition for Youth Mental Health.

The Coalition brings together organizations, experts, and partners committed to improving mental health outcomes for young people around the world.

As it enters its next chapter, we’ll be partnering on the evolution of its brand and digital presence to help amplify its mission and the impact it creates.

At /nk, we often say that we empower brands to inspire people. Working alongside an organization dedicated to improving the lives of millions of young people around the world gives those words an even deeper meaning.

We’re proud to contribute to this mission and look forward to sharing more when the time is right.
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#unicef #youthmentalhealth #purposedriven #nkstudio by @nkdotstudio
1
2 months ago
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Clade 🤝 /nk.studio
Proud to share our collaboration with Clade.

We worked side by side with their team to redesign their digital experience: from architecture, UX and UI to motion, icons, animations and illustrations.

Clade is building institutional intelligence for capital decisions, helping investment teams turn documents, data and workflows into sharper insights and faster decisions.

Our role was to translate that complexity into a digital experience that feels clear, elegant, intuitive and alive.

Built in record time through focused design sprints and close collaboration with Clade’s technical team.

A beautiful challenge. An excellent collaboration.
Thank you, Clade, for the trust.

Link in bio 🔗

#motionUI #Clade #DigitalExperience #UXDesign #UIDesign by @nkdotstudio
0
4 months ago
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“Si el piso empieza más alto, el techo también puede llegar más arriba.”

@remoalbornoz escribió una tremenda reflexión sobre algo que venimos pensando hace rato en @nkdotstudio: qué pasa cuando la IA entra de verdad en los procesos creativos.

Anticipa problemas.
Acelera conversaciones.
Construye sistemas.

Aprender a elegir cuando todo parece posible 🤯
Nota completa en el link de nuestra bio 🔗
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#AICreativity #DigitalCraft #CreativeProcess #BrandExperience #FutureOfCreativity by @nkdotstudio
2
4 months ago
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