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Nicole Steffen | Fractional Creative Director(@nmsteffen)'s profile avatar HD Profile

Nicole Steffen | Fractional Creative Director

@nmsteffen

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Where do people look first in your ad? 👀 During my master’s in Marketing Intelligence, our instructor sat us in front of a computer that tracked our eyes while we looked at ads. Afterward, it showed us exactly where we looked first. It was rarely the logo. And never the fine print. I’ve thought about that screen every time I’ve designed a graphic since. Now the brilliant @nmsteffen, Fractional Creative Director, and Owner of Nicole Steffen Design, puts words to what that exercise taught me in her guest post on the Local Ads Lab blog: “What Makes a Facebook Ad Graphic Actually Work.” One idea. One focal point. A clear reason for the right person to care. And a design that makes it all obvious at a glance. If you create ads for your business, this one’s worth the read. Thank you, Nicole, for sharing your expertise! 🙌 🔗 Read the full post. Link in bio. taken in San Antonio, Texas by @nmsteffen
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6 days ago
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A content calendar can tell you when to publish. But it can’t tell you what’s worth saying. That part still requires knowing what your customer is trying to understand. Otherwise, you’re not building a content strategy. You’re just keeping the calendar entertained. #contentmarketing #brandstrategy by @nmsteffen
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a month ago
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38 weeks of newsletters. A growing blog. And sales is still hearing: “So, what makes you different?” That’s your clue. Your content may be informing people, but it isn’t helping them decide. Before you hit publish, ask: What question will this answer Can’t name one? Your audience won’t know what to do with it either. -- Time to give your content a job. Click the link in bio 👆 #contentstrategy #marketingstrategy #branding by @nmsteffen
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2 months ago
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Vibe coding is a little like hiring a robot chef. You say: “Something modern. A little spicy. Make it impressive.” And somehow, dinner arrives looking like it belongs on the cover of a magazine. Everyone takes pictures. You feel like you’ve discovered the future. Then, three months later, you want to change one ingredient. But realize nobody knows the recipe. That’s the catch with vibe-coded websites. Getting something impressive on the plate is easy. Knowing how it was made, and how to change the recipe without botching dinner, is another story. #webdesign #webstrategy #vibecoding by @nmsteffen
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2 months ago
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Your vibecoded website looks great. I believe you. That’s not the problem. The problem shows up three months later when someone needs to update a page they didn't build, using a system they don't understand, before a meeting that starts in ten minutes. That person doesn't care how impressive the prompt was. They just need the website to behave. Building something is easy now. But building something people can live with? Still the hard part. -- Vibe code responsibly. Read the post. Click the link in the bio 👆 #webdesign #ai #branddesign #branding #coding by @nmsteffen
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2 months ago
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"Their rates are insane, so they must be incredible." Sometimes that's true. Sometimes you're just paying for a nicer Zoom background and a very confident slide deck. Price is not a compass. It just feels like one. #branding #branddesign #brandconsultant #graphicdesigner by @nmsteffen
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2 months ago
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You've entered dangerous territory when version 7 looks suspiciously like version 6. The logo isn't getting better. It's just getting newer. Refinement isn't bad. But there's a point where tiny improvements stop creating meaningful impact. Your customers aren't comparing every logo iteration. They're deciding if they trust your brand or not. #branddesign #graphicdesign #branding #logodesign #logodesignprocess by @nmsteffen
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2 months ago
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Nothing says “welcome” like making your customer choose their own adventure. Six buttons. Six possible paths. One person who just wanted to know if you can help them. We love giving people options. Then we wonder why they don’t know what to click. So maybe your website doesn’t need more choices. Maybe it just needs you to make one. #websitedesign #branding #graphicdesigner #websiteredesign by @nmsteffen
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2 months ago
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“We want to be like Apple.” Which usually means: “We’d like to look like we know what we’re doing.” Fair. But Apple’s secret isn’t the font. It’s the consistency. From website, packaging, the store, and ads. None of them look like they were introduced to each other five minutes ago and forced to play nice. That’s harder to copy than a clean layout. Looking polished is easy. But making everything feel like the same brand? Not so much. 🍎 --- Want the full story? Link is in the bio. 👆 #branddesign #branding #brandstrategy by @nmsteffen
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2 months ago
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A lot of brand content feels like it was written and then left unattended. That’s why Wendy’s stands out. Not because every post is perfectly written. Because it feels like someone’s there. You can picture a person reacting, not a content calendar doing its job. Some posts are messy. Some jokes miss. But the brand feels alive. And on social media, alive is a lot harder to fake than polished. 🍔 #brandvoice #branding #socialmediastrategy #contentmarketing by @nmsteffen
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2 months ago
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Consulting firm branding has a reputation for looking like every other consulting firm. Safe navy. Generic logo. Website from 2011. River and Birch Consulting wanted something that felt like them: expert and approachable at exactly the same time. And that's what we delivered. Bold gold for warmth and optimism. Rich plum for depth and authority. A logo type that feels human, paired with a brand that means business. No more getting mistaken for just another firm down the street. #branding #logodesign #graphicdesigner #branddesign by @nmsteffen
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2 months ago
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Somewhere out there, a business owner just paid a second designer to rebuild a logo that already exists. Because the first one never handed over the working files he needed. This happens more than it should. And it's the easiest thing in the world to prevent. -- Click the link in the bio to read the post 👀 -- #graphicdesign #branding #logodesign #smallbusiness #branddesign #marketingtips by @nmsteffen
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3 months ago
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