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In search of magic
@pauwelsmax
šŸ‡«šŸ‡· @eddyfilm.tv
šŸ‡ŗšŸ‡ø @softspot.world
šŸ‡³šŸ‡± @cakefilmandphotography
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Grounded, sharp, human, funny and unpredictable. Get to know director @nomaybeyesss (Max Pauwels) in our latest CAKE Conversation. 

Max talks about his approach to comedy, why a strong story always comes before a flashy technique, and the importance of finding the clever angle rather than the loud one. ā€œHalf the job is making sure the good idea survives the journey.ā€ From coming in hot and well prepared to embracing new technology when the story calls for it, swipe through to get to know the mind behind the work! by @nomaybeyesss
9
2 months ago
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new campaign for @cocacola _ and @wppmedia_belgium directed by @nomaybeyesss 

client the coca-cola company
creative director naomi osorio gala
senior brand manager stijn belaen
marketing director evelyn styaert
media director gessica celestri

content agency wpp media belgium
senior director nicolas robeet
creative strategist & project lead anjaratiana rahamefy
executive producer & project lead denis leroy 
creative & content project manager andrea tempesta
team manager influencer marketing alicia van steen

production hub @lesmecs_ 
executive producer jesse vander meersch & jasperĀ flikschuh 
creative producer alexander malik
production assistant olivia peeters

director nomaybeyes
dop david doom
1st ad bob vanwayenbegh
2nd ad bulle de carpentiers
3th ad elena rider
1st ac joris rymen
2nd ac alvar van looveren
photographer james wood
digi assist victor biegel
gaffer dries de paepe
best boy gert-jan coorevits
electro eva somers
electro kristof van torre
electro antonin suppes
key grip lester otten
best boy grip laurens de cort
grip hassel dehaes
sound engineer feras daouk
art director stan maertens
key set dresser marthe hespel
set dresser florian durie
styling & wardrobe gudrun wylleman
wardrobe assistant sazan loomans
hair & make-up nancy roelens &maria ovejero
foodstylist bieke santens
location manager zowie bonen
key location assistant gaetan vela
location assistant onno bonen
location assistant alex claes 
set catering paloma aarschot
set catering fran kookt 

post production lesmecs
postproducer jasper flikschuh 
postproducer alexander malik
editor joost prins
editor antje mertens
vfx agency tape 
vfx agency nozon
colour studio tmls.tv
colour producer eli sandal
color grading didrik bråthen
sound agency sonhouse
sound producer dietmar vanden wyngaert
sound director steven barbé
sound strategist tim de smet
sound engineer christophe gérard
voice director nicolas delépine
voice-over actress ini massez
voice-over actress lucie debay

cast
laura reyné
korneel blomme
lenn thys
elise timperman
sarah vermaut
alvin shema rusanganwa
francois nègre by @nomaybeyesss
17
2 months ago
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A little look behind the scenes of our Belfius campaign. Every single person on set was an absolute hero. A huge thank you to the wonderful crew who brought so much talent, energy and good humour to this one. Had an absolute blast making it. ā¤ļø

Client : Belfius
Agency : AKA De Mensen @akademensen
Creative Director : Tom Willems @tomwillems
Creative : Jasper Declercq @japperjap
Production Company : AKA De Mensen @akademensen
Executive Producer : Eline Rousseau @rousseaueline
Production Manager : Geert De Wachter @ggeert
Production Coordinator : Christophe Baggerman @sixthefix
Director : No Maybe Yes
1st Assistant Director : Bob Van Wayenbergh @bobvanwayenbergh
Director of Photography : David Doom @daviddoom.dp
Focus Puller : Joris Rymen @jorisrymen
2nd Assistant Camera : Ellen Gubbels @ellengubbelz
Gaffer : Dries De Paepe @driesdepaepe
Best Boy : Gertjan Coorevits @gertjan_coorevits
Electro : Jasper Keymeulen @jasperkey
Electro : Eva Somers @enasomers
Grip : Laurens Decort @laurensdecort
Sound Engineer : Lander Brants @landerbrants
Drone Operator : Seppe Koop @seppekoop
AI and VFX Supervisor : Yannick Van Den Bergh @yannickvdbergh
Art Directors : Marthe Hespel @marthe_hespel and Stan Maertens @stanmaertens
Rigger : Matteo Tanghe
Set Dresser : Laura Eyckmans
Wardrobe : Isabel Van Renterghem @1986___costume
Assistant Wardrobe : Emily De Snoeck @desnoeck
Makeup and Hair : Laetitia Dewilde @laetitiadewildemake_up
Assistant Makeup : Gina Van den Bergh ginavdb
Location Manager : Zowie Boone
Assistant Location Manager : Gaetan Vela Hernandez
Photographer : Pieter Van Goethem @pieter_vangoethem
Photo Assistant : Maxime Taillez
Editor : Nick Read @readnick
Sound Design and Music : Klankwerk @klankwerk
VFX : Uncanny @uncannybelgium
Grading : Kene Illegems @keneillegems by @nomaybeyesss
4
2 months ago
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Third drop for Belfius. A huge shout out to the wonderful crew involved. Had an absolute blast making this one.

Client : Belfius
Agency : AKA De Mensen @akademensen
Creative Director : Tom Willems @tomwillems
Creative : Jasper Declercq @japperjap
Production Company : AKA De Mensen @akademensen
Executive Producer : Eline Rousseau @rousseaueline
Production Manager : Geert De Wachter @ggeert
Production Coordinator : Christophe Baggerman @sixthefix
Director : No Maybe Yes
1st Assistant Director : Bob Van Wayenbergh @bobvanwayenbergh
Director of Photography : David Doom @daviddoom.dp
Focus Puller : Joris Rymen @jorisrymen
2nd Assistant Camera : Ellen Gubbels @ellengubbelz
Gaffer : Dries De Paepe @driesdepaepe
Best Boy : Gertjan Coorevits @gertjan_coorevits
Electro : Jasper Keymeulen @jasperkey
Electro : Eva Somers @enasomers
Grip : Laurens Decort @laurensdecort
Sound Engineer : Lander Brants @landerbrants
Drone Operator : Seppe Koop @seppekoop
AI and VFX Supervisor : Yannick Van Den Bergh @yannickvdbergh
Art Directors : Marthe Hespel @marthe_hespel and Stan Maertens @stanmaertens
Rigger : Matteo Tanghe
Set Dresser : Laura Eyckmans
Wardrobe : Isabel Van Renterghem @1986___costume
Assistant Wardrobe : Emily De Snoeck @desnoeck
Makeup and Hair : Laetitia Dewilde @laetitiadewildemake_up
Assistant Makeup : Gina Van den Bergh ginavdb
Location Manager : Zowie Boone
Assistant Location Manager : Gaetan Vela Hernandez
Photographer : Pieter Van Goethem @pieter_vangoethem
Photo Assistant : Maxime Taillez
Editor : Nick Read @readnick
Sound Design and Music : Klankwerk @klankwerk
VFX : Uncanny @uncannybelgium
Grading : Kene Illegems by @nomaybeyesss
2
3 months ago
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Second drop for Belfius. A little storm to kick off your Monday. šŸŒŖļø
Client : Belfius
Agency : AKA De Mensen @akademensen
Creative Director : Tom Willems @tomwillems
Creative : Jasper Declercq @japperjap
Production Company : AKA De Mensen @akademensen
Executive Producer : Eline Rousseau @rousseaueline
Production Manager : Geert De Wachter @ggeert
Production Coordinator : Christophe Baggerman @sixthefix
Director : No Maybe Yes
1st Assistant Director : Bob Van Wayenbergh @bobvanwayenbergh
Director of Photography : David Doom @daviddoom.dp
Focus Puller : Joris Rymen @jorisrymen
2nd Assistant Camera : Ellen Gubbels @ellengubbelz
Gaffer : Dries De Paepe @driesdepaepe
Best Boy : Gertjan Coorevits @gertjan_coorevits
Electro : Jasper Keymeulen @jasperkey
Electro : Eva Somers @enasomers
Grip : Laurens Decort @laurensdecort
Sound Engineer : Lander Brants @landerbrants
Drone Operator : Seppe Koop @seppekoop
AI and VFX Supervisor : Yannick Van Den Bergh @yannickvdbergh
Art Directors : Marthe Hespel @marthe_hespel and Stan Maertens @stanmaertens
Rigger : Matteo Tanghe
Set Dresser : Laura Eyckmans
Wardrobe : Isabel Van Renterghem @1986___costume
Assistant Wardrobe : Emily De Snoeck @desnoeck
Makeup and Hair : Laetitia Dewilde @laetitiadewildemake_up
Assistant Makeup : Gina Van den Bergh ginavdb
Location Manager : Zowie Boone
Assistant Location Manager : Gaetan Vela Hernandez
Photographer : Pieter Van Goethem @pieter_vangoethem
Photo Assistant : Maxime Taillez
Editor : Nick Read @readnick
Sound Design and Music : Klankwerk @klankwerk
VFX : Uncanny @uncannybelgium
Grading : Kene Illegems @keneillegems by @nomaybeyesss
4
3 months ago
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Rrrraaauuwwr… mrrraaaa… grrrrraaaaah.
Rough translation: new work for Belfius has escaped the tomb. 🧾

Massive shout out to everyone closely involved in this project. To Uncanny for their effects mastery and the good times, to the lovely people at AKA De Mensen for the whole journey, to Klankwerk for their juicy, juicy music and sound, and to my main man David Doom for lighting the object, not the room.

Client : Belfius
Brand and Campaign Strategy : An Van den Cruyce
Agency : AKA De Mensen @akademensen
Creative Director : Tom Willems @tomwillems
Creative : Jasper Declercq @japperjap
Production Company : AKA De Mensen @akademensen
Executive Producer : Eline Rousseau @rousseaueline
Production Manager : Geert De Wachter @ggeert
Production Coordinator : Christophe Baggerman @sixthefix
Director : No Maybe Yes
1st Assistant Director : Bob Van Wayenbergh @bobvanwayenbergh
Director of Photography : David Doom @daviddoom.dp
Focus Puller : Joris Rymen @jorisrymen
2nd Assistant Camera : Ellen Gubbels @ellengubbelz
Gaffer : Dries De Paepe @driesdepaepe
Best Boy : Gertjan Coorevits @gertjan_coorevits
Electro : Jasper Keymeulen @jasperkey
Electro : Eva Somers @enasomers
Grip : Laurens Decort @laurensdecort
Sound Engineer : Lander Brants @landerbrants
Drone Operator : Seppe Koop @seppekoop
AI and VFX Supervisor : Yannick Van Den Bergh @yannickvdbergh
Art Directors : Marthe Hespel @marthe_hespel and Stan Maertens @stanmaertens
Rigger : Matteo Tanghe
Set Dresser : Laura Eyckmans
Wardrobe : Isabel Van Renterghem @1986___costume
Assistant Wardrobe : Emily De Snoeck @desnoeck
Makeup and Hair : Laetitia Dewilde @laetitiadewildemake_up
Assistant Makeup : Gina Van den Bergh ginavdb
Location Manager : Zowie Boone
Assistant Location Manager : Gaetan Vela Hernandez
Photographer : Pieter Van Goethem @pieter_vangoethem
Photo Assistant : Maxime Taillez
Editor : Nick Read @readnick
Sound Design and Music : Klankwerk @klankwerk
VFX : Uncanny @uncannybelgium
Grading : Kene Illegems @keneillegems by @nomaybeyesss
7
3 months ago
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Finally time to post this crispy, crunchy, juicy, tender little piece of madness we made for McDonald’s, together with my dearest friends at @cakefilmandphotography.
A little look at the spot, the process, and the chaos behind it.
Client: McDonald’s
Agency: TBWA @tbwaneboko
Creative Director: Erik Falke
Producer: Marijn Tempelaar @marijn_tempelaar
Sr. Creative: Isi Merkx @isiboi
Sr. Creative: Elwin Kennis
Brand Manager: Barbara de Bie
Brand Manager: Esra Elmas
Production Company: Cake Film & Photo @cakefilmandphotography
Producer: Nadja Vissers @nadja_vissers
Producer: Claudia Creebsburg @naturalblackhair
Director: no maybe yes
Director of Photography: Virgil Leclercq @virgilleclercq
Focus Puller: Krijn Wintjes @krijnwintjes
2nd Camera Assistant: Martijn Martens @martijn.martens
1st Assistant Director: Damien Hope @damienhope
2nd Assistant Director: Sem Grefkens @semgrefkens
Gaffer: Blaine Bradley @blainebradley
Electrician: Tijs Windig
Electrician: Frits Schreefel @fritss
Electrician: Andy Gil Gonzales @andy_gilgonzale
Electrician: Thom van Dongen @qwhom
Electrician: Lars Verheul @larsverheul_
Electrician: Ciro Naastepad @ciro93
Electrician: Yannick van de Graaf @yann.vdgraaf
Electrician: Rik Vaessen
Grip: Frans Leiwakabessy @leiwagrip69
VTR: Paul Mastoras
Sound: Gaby de Haan
Food Stylist: Cees Visser @culieye
Stylist: Laura Janssen @lautjejanssen
Makeup and Hair: Laura Egdom @lauravanegdom
Makeup Assistant: Sanne Gravemaker @sannegravemaker9
Set Dresser: Sophie Draper @ophie.draper
Location Manager: Pepijn Pekelharing @de_pekelharing
CGI: Storm @stormpostproduction
CGI: Joris van Seggelen @jvanseggelen
CGI: Menno Haas @mennohaas
Edit: Pim van der Pas
Photographer: Marie Wanders @mariewanders
Photographer Assistant: Marc Anthony van Dalen
Cast: Onno Aerts @onnoaerts
Cast: Gaülli Stam @gaullistam
Casting: Post & Castelijn
Casting: Dutch Casting
Catering: Nanja Theus
Camera Equipment: Camalot
Lighting Equipment: Het Licht
Grip Equipment: Gripwise
Grading: Storm taken in Amsterdam by @nomaybeyesss
1
3 months ago
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Base batch of the bunch. by @nomaybeyesss
2
a year ago
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Massive love to everyone who pulled off this POV madness.
No necks were broken… but a few chiropractors were consulted.
ā €
Agency @tbwabelgium
Account Molly Vu Duc
Creation @mathiaslemielle, @thomascappelle
ā €
Production Company @caviar.tv
Executive Producer @jonaspoeckens
Producer @ggeert
Production Assistant Joel Domingos
ā €
1st Assistant Director @bobvanwayenbergh
Director of Photography @maximedesmet
1st Assistant Camera @hannesbruyn
2nd Assistant Camera @ottenangela
ā €
Gaffer @kristof.collier
Best Boy @baspeeters11
Electrician @korneelmoeyaert
Key Grip @benjaminspeyer
Grip Martial Viel
ā €
Art Director @stanmaertens
Assistant Art Director @florian.durie
Set Dresser @marthe_hespel
Ripper Fee Maertens
ā €
Stylist @farahelbastani
Styling Assistant @avdcpaintings
Make-Up Artist @jevan.barwari.muah
Make-Up Assistant @tinejosephy_makeupartist
Food Stylist @sofienoyen
Animal Handler Walter Verhoeven
ā €
Location Manager Zowie Boone
Assistant Location Manager Gaetan Vela Hernandez
ā €
Photographer @pieter_vangoethem
Photo Assistant @maxime_taillez
Casting Director @wewantyou.agency
Catering @somethingscooking.be
Camera & Grip Rental Miracam & Miragrip
Lighting Rental Spots Unlimited
ā €
Edit @readnick
Online @sofiefavere
Grading @francoisdubois
ā €
And a special shout out to skateboardair legendair @willem_volker
To @de.la.fuentes and @jazz_brak for the smoothness of the narration. by @nomaybeyesss
16
a year ago
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Some behind the scenes love of this massive build. Shout out to @lisaboukobza and her whole team for bringing this set to life āš”ļøāš”ļøāš”ļøāš”ļø by @nomaybeyesss
4
a year ago
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Zero drama, maximum fun.

———
Client — Netto
Agence — @ogilvy_paris
TV Prod — Aurélie Appert
DC — Matthieu Elkaim
CR — Helene VincentĀ 
DA — Vincent Lesté

Réalisateur — @nomaybeyesss
Production Company — @eddyfilm.tv
Producteur — Hadrien Penavaire — @iamhapen
Directrice de Production — Zélie Deletrain — @zeliede 
Coordination de Production — Salome Drach — @salomedrach

1er Assistant Mise en SceĢ€ne — Thierry Carvaillo — @thierry_carvaillo
2nd Assistant Mise en SceĢ€ne — Coco Kenny — @coco_kenny_

Directeur de la Photographie — Wim Vanswijgenhoven — @wimvanswijgenhoven
1er Assistant Caméra — Jodie Arnoux — @jodiearnoux
2nd Assistant Caméra — Kevin Rosé — 

Chef Machiniste — Fabrice Mignot — @mignot_fabrice
Machiniste — Charlie Ayoun
Machiniste — Alexis Leveque — 

Chef Électricien — Jason Fenestre — @yung__gaffer
Électricien — Antoine Pous — @antoine_pous
Électricien — Tom Haffner — 

Chef Décoratrice — Lisa Boukobza — @lisaboukobza 
1eĢ€re Assist. Décoratrice — Laurine Lkante — @laurinelkante
2eĢ€me Assist. Décoratrice — Margot Carreca — @margotcarreca 
Renfort Déco — Annaig Morvan 
Accessoiriste — Caroline Brenot — @caroline_brenot
Graphiste — Lucille Brie — 
Assist. Graphiste — Violaine Meszaros

Chef Styliste — Clara Grelié — @claralolagrl 
Assist. Styliste — Romy Dambrin — 

Chef Make Up & Hair — Laura Colas — @igclaura
Assist. Make Up & Hair — Claire Villard — @clairevillardparis
Assist. Make Up & Hair — Lisa Tessier — @lisat_makeup 

Régisseur Général — Maxance Presle — @_newik
Régisseur Adjoint — Loic Dubois — @loicdubois___
Régisseur — Johan Le Fur
Régisseur — Remi Lacour
Régisseur — Louis Lefebvre

Ingénieur du Son — Nicolas Leroy 
Post Producer — @gros.s
Montage — @_thibault.gln

Directrice de Casting — Marie Gervais by @nomaybeyesss
3
a year ago
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**What a 0 of a shoot. A total 0 from start to finish.
Surrounded by a crew that gave me absolutely 0 reason to stress,
0 reason to doubt, and left behind exactly 0 bad vibes.
Thanks for the big fat zero, team — seriously.
Sincerely, the biggest 0 of them all, yours truly.**
———
Client — Netto
Agence — @ogilvy_paris
TV Prod — Aurélie Appert
DC — Matthieu Elkaim
CR — Helene Vincent
DA — Vincent Lesté
Réalisateur — @nomaybeyesss
Production Company — @eddyfilm.tv
Producteur — Hadrien Penavaire — @iamhapen
Directrice de Production — Zélie Deletrain — @zeliede
Coordination de Production — Salome Drach — @salomedrach
1er Assistant Mise en SceĢ€ne — Thierry Carvaillo — @thierry_carvaillo
2nd Assistant Mise en SceĢ€ne — Coco Kenny — @coco_kenny_
Directeur de la Photographie — Wim Vanswijgenhoven — @wimvanswijgenhoven
1er Assistant Caméra — Jodie Arnoux — @jodiearnoux
2nd Assistant Caméra — Kevin Rosé
Chef Machiniste — Fabrice Mignot — @mignot_fabrice
Machiniste — Charlie Ayoun
Machiniste — Alexis Leveque
Chef Électricien — Jason Fenestre — @yung__gaffer
Électricien — Antoine Pous — @antoine_pous
Électricien — Tom Haffner
Chef Décoratrice — Lisa Boukobza — @lisaboukobza
1eĢ€re Assist. Décoratrice — Laurine Lkante — @laurinelkante
2eĢ€me Assist. Décoratrice — Margot Carreca — @margotcarreca
Renfort Déco — Annaig Morvan
Accessoiriste — Caroline Brenot — @caroline_brenot
Graphiste — Lucille Brie
Assist. Graphiste — Violaine Meszaros
Chef Styliste — Clara Grelié — @claralolagrl
Assist. Styliste — Romy Dambrin
Chef Make Up & Hair — Laura Colas — @igclaura
Assist. Make Up & Hair — Claire Villard — @clairevillardparis
Assist. Make Up & Hair — Lisa Tessier — @lisat_makeup
Régisseur Général — Maxance Presle — @newik
Régisseur Adjoint — Loic Dubois — @loicdubois__
Régisseur — Johan Le Fur
Régisseur — Remi Lacour
Régisseur — Louis Lefebvre
Ingénieur du Son — Nicolas Leroy
Directrice de Casting — Marie Gervais — Post Producer - @gros.s Montage -- @_thibault.gln by @nomaybeyesss
2
a year ago
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