Instagram story viewer> @non____studio> Posts

NON Studio

@non____studio

490

followers

173

following

Creative Content & Intelligent Hybrid Production

POSTS STORIES REELS TAGGED

Download All

by @non____studio

3

0

5 months ago

by @non____studio

3

0

5 months ago

by @non____studio

3

0

5 months ago

One film. Countless frames. Ready for social.

“High Noon” is one of four films created for BMW’s first fully AI-generated film project.
And one of the advantages of producing with AI: every film creates a whole library of additional visual content along the way — ready to become stills, social assets and more.

Client @bmw
Agency @jungvonmatt
2D Post @jennycremer

#NONstudio #AIproduction by @non____studio

22

2

25 days ago

Am 10. Juni ist es soweit.

Tom steht für NON Studio auf der Bühne des @adc_germany und spricht über unser aktuelles Projekt für @bmw – und darüber, wie wir die Zukunft der Produktion sehen.

Wir freuen uns auf alle, die live dabei sind.

Agency Stage
17:30 Uhr

#adcgermany #NONstudio taken in Hamburg, Germany by @non____studio

14

1

4 months ago

Fantasy football crosses the Atlantic.
@kickbase goes US.

New field. Same obsession.
We’re happy to have been part of the US launch campaign. Big thanks to the @kickbase_fantasy team for the trust and the collaboration.
Now go make America draft.

#Kickbasefantasy #USLaunch #MLS #FantasyFootball NONStudio #DC by @non____studio

16

0

4 months ago

Fantasy football crosses the Atlantic.
@kickbase goes US.

New field. Same obsession.
We’re happy to have been part of the US launch campaign.

For this film, we blended real footage, AI-generated content and motion design.
 Big thanks to the @kickbase_fantasy team for the trust and the collaboration.

Now go make America draft.

#Kickbasefantasy #USLaunch #MLS #FantasyFootball NONStudio #DC by @non____studio

7

0

4 months ago

BMW iX3 - BMW Highway Assistant

A BMW. A salt flat. And a man on a unicycle who thinks he invented hands-free.
For BMW Highway Assistant, we staged assisted driving as a small test of confidence.
Not technical. Effortless.
A juggler on a unicycle. A woman behind the wheel. Two different ideas of control.
With AI, we could place this surreal little scene exactly where it belonged: in a vast, almost unreal landscape.
In the end, all it takes is one calm gesture.
Hands off. Eyes ahead. Game won.

BMW trusted us to produce their first Full AI commercials under real production conditions.
The brief was to use AI consistently throughout the entire production process.
We still see AI as a tool - not the only tool.
This is one of four full AI commercials we produced.

Client @bmw
Agency @jungvonmatt
Music @2weiworks
Post Production @hexafilm_stuttgart
Post Production Stills @jennycremer
Styling @juliastyling

#NONstudio #bmw #AIproduction by @non____studio

14

1

4 months ago

BMW iX3 - Electric Range.

A BMW. A driver. And a beard slowly writing its own story.
For Electric Range, we didn’t tell range through numbers. We told it through time.
Through landscapes. Day and night. Kilometres. And a driver who just keeps going.
Relaxed. Almost too relaxed.
With AI, we could condense this journey: shifting worlds, changing light, a face slowly transforming along the way.
In the end, it comes down to one simple image:
So much range, even the beard keeps up.

BMW trusted us to produce their first Full AI commercials under real production conditions.
The brief was to use AI consistently throughout the entire production process.
We still see AI as a tool - not the only tool.

One of four full AI commercials we produced for BMW.

Client @bmw
Agency @jungvonmatt
Music @2weiworks
Post Production @hexafilm_stuttgart
Post Production Stills @jennycremer
Styling @juliastyling

#NONstudio #bmw #AIproduction by @non____studio

20

0

4 months ago

@bmw trusted us to produce their first Full AI commercials under real production conditions.
The brief was to use AI consistently throughout the entire production process.
We still see AI as a tool - not the only tool.

BMW iX3 - Personal Ambient Light

A BMW. A chameleon. And a quiet flirt in colour.
For this film, we didn’t explain the Ambient Light. We let it respond.
Through a character that adapts. Until the BMW becomes faster, smoother and more versatile than even a chameleon can keep up with.
A feature told as a small love story.
In light. Movement. And a touch of soul.

One of four full AI commercials we produced for BMW.

Client @bmw
Agency @jungvonmatt
Music @2weiworks
Post Production @hexafilm_stuttgart
Post Stills @jennycremer
Styling @juliastyling

#NONstudio #bmw #AIproduction by @non____studio

39

3

4 months ago

@bmw trusted us to produce their first full AI commercials under real production conditions. The brief was to use AI consistently throughout the entire production process.

We still see AI as a tool - not the only tool.

BMW iX3 - High Power Charging.

Or as we called it internally: High Noon.
A Western duel. An hourglass. A BMW iX3 at the charging station.
With AI, we were able to craft this world with precision: set, characters, light, tension.

Not as nostalgia. But as a contemporary way to stage a technical feature.

The rest is timing.

One of four full AI commercials produced for BMW.

Client @bmw
Agency @jungvonmatt
AD&AI @vincent_schmid
Post Production @hexafilm_stuttgart
Music @2weiworks
Post Production Stills @jennycremer
Styling @juliastyling

#NONstudio #BMW #AIproduction by @non____studio

37

5

5 months ago