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Noortje Ruiter | Online Marketing & Social Media Management

@noortjeruiter

1.9K

followers

313

following

Building a business,
an identity &
a lifestyle that lasts
✨ Real lessons on mindset, leadership & building systems
Follow along as it unfolds ✉️

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A little introduction 🤍

Whether you’re new here or you’ve been following me for a while: THIS IS ME in short.

Nice to meet you! My name is Noortje, and if there’s one thing you can expect from me, it’s that I’ll always remind you to believe in yourself and in your ability to create the life you truly want.

Because I genuinely believe that you’re capable of making so much more happen than you think. ✨

So hiiii, this is me. Now tell me something about YOU! by @noortjeruiter

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22 days ago

A reminder to myself for the next 90 days. 🤍

Not every day will feel easy. Not every day will bring results. But I owe it to myself to find out what happens when I stop giving up on the things I truly want.

90 days of showing up, staying consistent and becoming the person I promised myself I would be.

Let’s see what happens when I don’t quit.

Starting soon… ⏳ by @noortjeruiter

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5 days ago

In love with the flawless lashes of @okasibeauty ✨ by @noortjeruiter

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16 days ago

I started building a business to change my income. I didn’t realize it would change me first.

It challenged the way I think, the people I surround myself with, my habits, my standards and what I believe is possible for my life.

And I’m still becoming that person.

The money was the reason I started.
Who I’m becoming is the reason I’ll never stop. by @noortjeruiter

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17 days ago

I’m only 24, so I definitely don’t have life figured out.

But these are some of the beliefs that have completely changed the way I live, think and make decisions.

And the best part? I’ll probably believe different things five years from now. That’s growth. ✨ by @noortjeruiter

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18 days ago

The beauty of never settling for less. ✨

Once you realize what you’re capable of, settling just isn’t an option anymore.

Not in your dreams.
Not in your relationships.
Not in your career.
Not in the life you’re creating.

You’re allowed to want more.
You’re allowed to outgrow what once felt “good enough.”

Never settle for a life that doesn’t feel like yours. by @noortjeruiter

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19 days ago

Building my own online business taught me more about myself than I ever expected.

You don’t need to have everything figured out before you start. Most of these qualities? I built them along the way.

And I’m still building them every single day. 🧱

Which one are you working on right now? 💬

#OnlineBusiness #Entrepreneurship #PersonalGrowth #Mindset by @noortjeruiter

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20 days ago

It’s crazy how one decision can change your entire life.

I went from partying, smoking & drinking every weekend…
to building businesses, public speaking, creating content, making money doing what I love & helping others grow.

My life didn’t change overnight.
It changed because I decided I wanted more for myself.

Your next chapter starts with a decision. 🙏🏻

#PersonalGrowth #ChangeYourLife #EntrepreneurMindset #NewChapter by @noortjeruiter

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21 days ago

I truly believe that everything happens for a reason.

Not because life magically falls into place, but because every challenge, every setback, and every opportunity is there to shape you into the person you’re becoming.

But here’s the part people often forget…

Nothing changes if you don’t.

You can’t expect different results while making the same decisions. You can’t call it “trusting the process” if you’re avoiding the work. The opportunities might come your way, but it’s up to you to become the person who’s ready to take them.

In business, just like in life, growth isn’t about waiting for the perfect moment. It’s about showing up consistently, making the uncomfortable decisions, and trusting yourself enough to keep going when nobody is watching.

Everything happens for a reason.
But the results?
Those happen because you decided to do something with the opportunities you were given.

Keep believing.
Keep building.
And never stop becoming the person your future is waiting for. ✨ taken in Lesante Blu, Zakynthos Greece by @noortjeruiter

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3 months ago

Some recent event looks 👠✨

🔜 Swipe for more by @noortjeruiter

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7 months ago

Growth starts the moment you stop protecting your flaws and start taking responsibility for them.

“That’s just who I am” keeps you stuck.
“I need to improve that” keeps you evolving.

Choose progress over comfort. Always. by @noortjeruiter

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9 months ago

My recap & reflection in pictures: jan, feb, mar, april, may, jun, jul, sep, oct, nov, dec.

Looking back reminds me how far I’ve come,
what shaped me,
and what truly matters.

Grateful for every chapter.

But now looking forward immediately: 2026 will be the year of Director 🤝🏼 by @noortjeruiter

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10 months ago