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NORITUAL LAB

@noritual.lab

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Finest. Japanese. Matcha.
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IN AN INSTANT - A new ritual. Our new Ceremonial Instant Matcha. Now available. __ A @noritual.lab production in cooperation with @termino.gmbh Producer & Director @julesssbrb Co-Director @vialbenja Co-Producer & Set Assistant @loooyuk DOP @kevin.kaczynski @no.agency AC @till.geiken Gaffer @robertslifeproblems Styling @leonie.wassmer Setdesign: @nchamadi Setdesign assistant: @panliua HMUA @jasplz Production Assistant @sarahluchia Edit @vialbenja Sound design @jsiemens99 @marvin.siegesmund Talent @mlvnnia @letitgomgmt @stibitzchen @tigers_mgmt @iman.rhv @majin_mgmt @amon_amanya __ Thank you to @iamelson for inviting us into your beautiful space. by @noritual.lab
48
3 months ago
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IN AN INSTANT - A new ritual. Part 01. Our new Ceremonial Instant Matcha. Now available. __ A @noritual.lab production in cooperation with @termino.gmbh Producer & Director @julesssbrb Co-Director @vialbenja Co-Producer & Set Assistant @loooyuk yuk DOP @kevin.kaczynski @no.agency AC @till.geiken Gaffer @robertslifeproblems Styling @leonie.wassmer Setdesign: @nchamadi Setdesign assistant: @panliua HMUA @jasplz Production Assistant @sarahluchia Edit @vialbenja Sound design @marvin.siegesmund Talent @mlvnnia @letitgomgmt __ Thank you to @iamelson for inviting us into your beautiful space. by @noritual.lab
8
3 months ago
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IN AN INSTANT - A new ritual. Part 03. Our new Ceremonial Instant Matcha. Now available. __ A @noritual.lab production in cooperation with @termino.gmbh Producer & Director @julesssbrb Co-Director @vialbenja Co-Producer & Set Assistant @loooyuk DOP @kevin.kaczynski @no.agency AC @till.geiken Gaffer @robertslifeproblems Styling @leonie.wassmer Setdesign @nchamadi Setdesign assistant @panliua HMUA @jasplz Production Assistant @sarahluchia Edit @vialbenja Sound design @jsiemens99 Talent @iman.rhv @majin_mgmt @amon_amanya __ Thank you to @iamelson for inviting us into your beautiful space. by @noritual.lab
4
3 months ago
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3/3 Complete the ritual with us. Give the film its name. What name comes to mind as you watch? Share your title in the comments below. We’ll pick our favorite and send the winner: ✧ 1 @fountainofyouth.gold x @noritual.lab Limited Edition Glass Matcha Bowl (Chawan) made by @berlinglassworks ✧ 1 Case of Fountain of Youth Coconut Water ✧ 3 Tins of NORITUAL LAB Matcha ✧ 1 Exclusive Postcard designed by Azar Kazimir Watch the film, listen, and try Coconut Matcha. The winning title will be announced here on Monday (14.09.)! __ CREDITS Illustration / @azarkazimir - Art Direction / @azarkazimir @loooyuk Film & Edit / @vincentmoreau_ Soundtrack / @fredmannnn Talent / @hahaharukalol @odnaoadat @eliasfritz_cinematography Alexander Addy Costume Design / @loooyuk Glass matcha bowl / @berlinglassworks Gear / @jeremyblvck by @noritual.lab
35
24 days ago
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2/3 Leaf becomes powder. Fruit becomes water. Sand becomes glass. Three landscapes, held in a single gesture. Captured on 16mm, somewhere between origin and arrival. The film remains untitled. More this Friday. Stay tuned to become part of the ritual. __ CREDITS Art Direction / @azarkazimir @loooyuk Film & Edit / @vincentmoreau_ Soundtrack / @fredmannnn Talent / @hahaharukalol @odnaoadat@eliasfritz_cinematography Alexander Addy Costume Design / @loooyuk Glass matcha bowl / @berlinglassworks Gear / @jeremyblvck by @noritual.lab
1
a month ago
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1/3 Home is rarely a single coordinate; it is a landscape we carry within. Rooted in the quiet tea farms of Yame and the warmth of Ratchaburi, our paths converged in Berlin, a city generous enough to welcome a second home without clouding the first. Together with @berlinglassworks , @noritual.lab and @fountainofyouth.gold present a bespoke glass chawan. Unburdened by traditional clay, the clear bowl acts as a quiet stage: rich matcha suspended over fresh coconut water. A tactile study in identity, presence, and the soft ceremony of arrival. Captured on 16mm film for its honesty of light and texture. __ CREDITS Art Direction / @azarkazimir @loooyuk Film & Edit / @vincentmoreau_ Soundtrack / @fredmannnn Talent / @hahaharukalol @odnaoadat @eliasfritz_cinematography Alexander Addy Costume Design / @loooyuk Glass matcha bowl / @berlinglassworks Gear / @jeremyblvck by @noritual.lab
8
a month ago
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visit the new derschutze in-store café to try our seasonal signature drinks by @noritual.lab #derschutze #fashion #café by @noritual.lab
5
2 months ago
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Japanese tea ceremony with Noritual lab #matcha #derschutze #berlin by @noritual.lab
7
2 months ago
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COEXISTENCE A sensory dialogue curated by NORITUAL LAB for @studiowilliamfan ‘s EXCHANGE SS27 (@berlinfashionwe) Inspired by tea, driven by unexpected textures. We explored the subtle contrast between different flavors and textures—translating structure, fluid lines, and balance into physical taste. Discovering new dimensions in every sip and bite. together with @raumkaffee captured by @vialbenja visual concept by @loooyuk & @vialbenja — L I Q U I D FLORAL osmanthus cold brew • peach • uji matcha MISO miso oat milk • brown sugar • kyū matcha P A S T R Y BASQUE matcha basque burnt cheesecake MOCHI edamame • matcha cream MOUSSE sharp yuzu • earthy matcha YOKAN white bean jelly • almond __ Thank you @studiowilliamfan for the trust and the space to create, inspired by your concept. taken in Berlin, Germany by @noritual.lab
8
3 months ago
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IN AN INSTANT - A new ritual. Part 02. Our new Ceremonial Instant Matcha. Now available. __ A @noritual.lab production in cooperation with @termino.gmbh Producer & Director @julesssbrb Co-Director @vialbenja Co-Producer & Set Assistant @loooyuk yuk DOP @kevin.kaczynski @no.agency AC @till.geiken Gaffer @robertslifeproblems Styling @leonie.wassmer Setdesign: @nchamadi Setdesign assistant: @panliua HMUA @jasplz Production Assistant @sarahluchia Edit @vialbenja Sound design @jsiemens99 Talent @stibitzchen @tigers_mgmt __ Thank you to @iamelson for inviting us into your beautiful space. by @noritual.lab
14
3 months ago
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TEA/ROOM FOR ONE — first edition concluded. Across every 15-minute encounter, this experience left an incredible impact on NORITUAL LAB. A journey of wondering, escaping, and eventually returning back to the moment. Thank you for entering this temporary world with us. This is only the beginning of a new chapter — and we will bring you with us to the next journey of TEA/ROOM FOR ONE. Credit: Art Direction & Film: @_kojihun (@fiasko.world) Talents: @paola.ming (@modelwerk), @hotelconcrete Styling: Special thanks to @hardt_store HMUA: @jasplz creative experience concept by @loooyuk sculptural objects by @studio_mad_berlin natural elements by @feverfewwww light design by @vincentmoreau_ room scent by @aoiro.air at @galerie.wasser taken in Berlin, Germany by @noritual.lab
5
5 months ago
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This is TEA/ROOM FOR ONE. A 15-minute solo tea experience, shaped around contemporary Japanese tea culture. You enter the space alone, prepare your own bowl of matcha, and move through a quiet setting of sound, scent, and sculptural elements. A moment designed for one. Stop the noise. Enter the ritual. Berlin | 17. - 24. April | Free Of Charge — photographed by @r.damisch talent @kana_tiala_pink creative concept by @loooyuk sculptural objects by @studio_mad_berlin natural elements by @feverfewwww light design by @vincentmoreau_ room scent by @aoiro.air at @galerie.wasser taken in Galerie Wasser Berlin by @noritual.lab
3
6 months ago
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