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for girls who refuse to choose
between cute and comfy
100% cotton · limited pcs
not so basic. not so sayani.
↓ join the gang
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4 things I refused to compromise on while building my clothing brand.

No trend-chasing. No polyester. No boring kurtis. And definitely no ₹7,000 cotton tops. 😭

I started Not So Sayani to make better everyday clothes - 100% cotton, comfortable, wearable, and actually worth the price.

If that sounds like your kind of wardrobe, you’re going to like this. 👀

#IndianFashion #CottonClothing #EverydayIndianWear #ClothingBrand #MadeInIndia

Keywords: clothing brand, Indian clothing brand, cotton clothing, 100% cotton clothes, everyday Indian wear, women’s Indian fashion, comfortable cotton clothes, affordable Indian fashion, modern Indian wear, cotton tops, cotton kurtis, ethical fashion, slow fashion, Made in India by @notsosayani
7
2 months ago
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Waitlist link in bio ;) 

Maybe Gen Z does care about fabric. We just care about style too.

And that’s the gap I’m trying to solve. 👀

Launching soon.

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Keywords: 
[Gen Z fashion, 100% cotton clothing, breathable clothes, Indian fashion, everyday fashion, stylish cotton, comfortable clothes, women’s fashion, summer fashion, cotton outfits, conscious fashion, new clothing brand]

#GenZFashion #CottonClothing #IndianFashion #WomensFashion #slowfashion by @notsosayani
21
2 months ago
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Why is finding clothes that are BOTH cute AND 100% cotton so difficult? 😭

Good fabric, boring designs.
Good designs, polyester.

I just wanted cotton clothes that ACTUALLY looked like me.

So… I made them. 👀

Not So Sayani. Coming soon.

#GenZFashion #CottonClothing #IndianFashion #WomensFashion #indianclothing by @notsosayani
16
2 months ago
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The Navratri chaniya choli is cute, the garba pictures are a must… but tell me why the REAL excitement is coming home and changing into your night suit 😭💗

Jewellery off. Makeup off. No-bra night suit ON. 🫶🏻

Our new 100% cotton, full-sleeve night suits for women are made for those post-garba nights when all you want is to be comfy, cosy and left alone. 🎀

Because the best part of dressing up is knowing you get to change into this.

Tag your friend who changes the SECOND she gets home 😂

#NoBraNightSuit #FullSleeveNightSuit #CottonNightSuit #WomensNightwear #NavratriOutfits GarbaNight ComfortableNightwear NotSoSayani by @notsosayani
3
15 hours ago
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Why does nothing in your wardrobe feel comfortable once the bra comes off? 👀

Be honest: that cute top is too tight, that cute nightdress needs a bra, and the only thing you actually want to wear is a 2018 oversized T-shirt.

So we made a cotton night suit for it. Pure cotton, pink polka dots on chocolate brown, and zero bra-related drama. It’s a comfortable, no-bra pyjama set for women who want to look cute at home and also feel like a person.

Pre-order now via the link in bio. 💋 by @notsosayani
1
19 hours ago
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Loving these Rebel Pants by @notsosayani ❤️
The material is super comfortable, the fit is amazing, and they’re perfect for creating effortless everyday looks. ✨
Go grab yours now!
@notsosayani 

Red pants, gingham pants, dance pants, cotton pants, bharatnatyam, dance reel, joggers, comfortable, classical dance
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#fypage #foryou #classicaldance #notsosayani #fypppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppp by @notsosayani
7
2 days ago
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Prettiest, softest, most vibrant and colourful dress 🩵 

I feel so happy wearing it, the red details are so cute AND IT HAS POCKETS!🥺

#dress #creative #editing #ootd #outfit 
Creative reel editing blue gingham checker dress, Indian homegrown brand, small business, propaganda is to wear more colours sky blue midi dress red leather Mary Jane’s with polka dot socks floral ascii hundred percent cotton dress with pockets editing inspo Pinterest images ascii in video edit fyp press on nail art beautiful nails inspo artist foryou pretty dress women fun explore taken in Mumbai - मुंबई by @notsosayani
47
2 days ago
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these pants are definitely a vibe 😩
find these at @notsosayani 

GO GRAB YOURS🤭 by @notsosayani
12
3 days ago
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Mini Sunday Vlog ft. Pookie shorts from @notsosayani 🎀 by @notsosayani
9
6 days ago
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Cotton Modest Top? Mom is happier nowwwwww♥️
I’ve been looking for a good modest top and @notsosayani made this cute top w 100% cotton which is so so comfyyyyy⭐️

If you’ve also struggled to find good modest tops, this one’s for you. Comment for links👀
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Modest tops for women, fashion recommendations, gingham tops, gingham outfits, modest fashion, modest cotton top, chatpate tops for girls, Indian brands for tops, homegrown brands, where to buy modest tops, Indian fashion, modest outfit ideas, dressy modest tops, everyday wear, affordable fashion, genuine recommendations, editing, cool edited videos, relatable, affordable clothing, explore page by @notsosayani
22
8 days ago
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Every Navratri gang has these girls 😭💃

Tag your friends and let’s find out who’s who because nobody is escaping this one.

And if you’re saying “I’m none of these” … babe, you’re definitely one of them. 🤨

#Navratri #DandiyaNights #GarbaNight #NavratriVibes #IndianGirlhood GirlsNightOut NotSoSayani by @notsosayani
1
8 days ago
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Cutest top from @notsosayani ⭐️ comment for links 🔗
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[pinterest inspired outfit, ghingham top, white skirt, cute outfit, hairdo, pinteresty outfit, chic outfit, ghingham outfit, chic fit, fit check, outfit of the day]
#ootd #aesthetic #pinterestfashion #fypシ by @notsosayani
46
11 days ago
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