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Not Your Mother's

@notyourmothers

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BECAUSE IT’S YOURS💖
Life-tested, clean haircare🫧
Show us your hair when you use NYM! 🤳 #nymIRL
aura boost out now⬇️

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your wash day ritual just got elevated🚿meet aura boost: a collection of shampoo & conditioner duos made with feel-good fragrances that cleanse your hair while resetting your aura🫧🩷hydrate: smells like apple wood, feels like soft, hydrated hair 💙thickening: for fuller, stronger-feeling strands wrapped in vanilla chai💜 restore: repairs + revives hair with a sandalwood iris fragrance💚 anti-frizz: frizz-free strength meets coconut pistachio comfort this hair boost brings out the best you. glow get it.🔮🛍️ shop now on notyourmothers.comcoming soon to stores🛒#haircare #notyourmothers #shampooandconditioner #washday by @notyourmothers

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5 months ago

Absorb excess oil and refresh roots while leaving behind a dreamy peach sandalwood scent with Advanced Clean Freak Dry Shampoo ✨Extend your wash day and shop @walmart 🍑#greasyhair #dryshampoo #notyourmothers #haircare by @notyourmothers

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14 hours ago

Styles that stay locked in through it all😌🩵 Shop these slickback favorites & more from the NYM x @ashleylamarca collab in-stores @ultabeauty through Saturday🛍️ #haircare #slickback #hairtutorial #ashleylamarcahair by @notyourmothers

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2 days ago

Nothing wrong with a little dry shampoo spritz or 2…or 10😌 Keep your styles fresh with the Clean Freak, Beach Babe, & Plump For Joy Dry Shampoo 3-pack available on @Amazon💚💜💙 #dryshampoo #hairrefresh #dryshampoohack #amazonbeauty by @notyourmothers

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4 days ago

Achieving the vacation curls of our dreams with Curl Talk essentials 🌴 Shop now @walmart for perfect frizz‑free curls all summer long ☀️#vacationhair #notyourmothers #curltalk #haircare by @notyourmothers

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5 days ago

Nothing like stocking up on all the dry shampoo must haves at @target keeping hair fresh through hot summer days 😌Which one are you picking up?#dryshampoo #haircare #targetbeauty #notyourmothers by @notyourmothers

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6 days ago

We love our curly girls🥹💜 Discover your natural texture’s potential with the viral Curl Talk Cream, Mousse & Gel trio available on @amazon✨#curlyhairproducts #curlygirl #curlyhairroutine #notyourmothers by @notyourmothers

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6 days ago

A 10/10 wavy hair day is just one OG @itsgretawilson routine away🤭💜 Shop Curl Talk Defining Cream, Activating Mousse & Gel Custard available at @ultabeauty 🛍️ #curlyhairproducts #wavyhairroutine #curlygirls #summerhair by @notyourmothers

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9 days ago

Sleek, smooth hair that holds up no matter the heat ☀️ Shop your go-to summer essentials with All Eyes On Me 3-in-1 Wax Stick & All Day Hold Hairspray available at @ultabeauty 🛍️#notyourmothers #summerhairstyle #haircare #summerhair by @notyourmothers

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10 days ago

Nothing hits quite like the pre-vacation shopping trip🤭🌴🛍️ Find all your summer essentials @walmart💙 #summerhair #walmartbeauty #vacationhair #dryshampoo by @notyourmothers

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11 days ago

Recapping the sweetest week in paradise full of salty hair & summer styles with 10 of our besties👙🌞🌊💖#haircare #notyourmothers #brandtrip #summerhair by @notyourmothers

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12 days ago

Didn’t you hear? It’s Beach Babe summer - for everyone😌🌊Add texture to waves, curls, braids, & straight hair types with Beach Babe Sea Salt Spray & Texturizing Foam💙#vacationhair #notyourmothers #haircare #seasaltspray #texturedhair by @notyourmothers

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13 days ago